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Home » Dadway Co., Ltd. Launch of MY LITTLE TIGER, a Korean children’s toy and miscellaneous goods brand! Launch of “Water Table”, a summer water play toy that allows you to learn while playing

Dadway Co., Ltd. Launch of MY LITTLE TIGER, a Korean children’s toy and miscellaneous goods brand! Launch of “Water Table”, a summer water play toy that allows you to learn while playing

[Dadway Co., Ltd.] Korean kids toys and miscellaneous goods brand MY LITTLE TIGER deployment begins! Launch of “Water Table”, a summer water play toy that allows you to learn while playing
*Dadway Co., Ltd.*
Press release: July 3, 2024
**
Launch of MY LITTLE TIGER, a Korean brand of toys and miscellaneous goods for kids! Launch of “Water Table”, a summer water play toy that allows you to learn while playing
Dadway Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture, President and CEO: Hiroto Ohno) is a Korean children’s toy and miscellaneous goods brand “MY LITTLE”.
TIGER (My Little Tiger)” is now available. We have released a “water table” recommended for summer water play.
MY LITTLE is produced by a publisher that has been producing educational materials in Korea for over 70 years.
TIGER. Utilizing our many years of know-how, we offer a wide range of unique toys and miscellaneous goods that tickle your curiosity and encourage you to think and learn independently, created from the unique perspective of an educational powerhouse. In its home country of South Korea, the brand has expanded its store base, focusing on trendy commercial facilities, and is attracting attention.
The first product to be released is the “Water Table,” which allows you to familiarize yourself with the properties and changes of water using a variety of tricks. The clear neon color design and
space-saving convenience are also attractive. A new standard for summer play that allows you to learn while playing and feel cool.

*What is MY LITTLE TIGER*
MY LITTLE TIGER is a Korean toy and miscellaneous goods brand for kids. Utilizing the publisher’s know-how, which has been deeply researching children’s education and producing educational materials for over 70 years, we deliver items that awaken children’s endless curiosity, inquisitiveness, and sensitivity.
In its home country, the company sells a wide range of products, including teaching materials such as drills, toys such as blocks and clay, and miscellaneous goods such as stationery and baskets. The system that supports children’s growth and the design that
incorporates trends are well-received by families raising children. It is one of the most popular brands in Korea, with over 40 physical stores mainly located in malls.
https://www.dadway-onlineshop.com/shop/mylittletiger/r/rml-tiger/

*Introduction background*
Seoul, South Korea, is a trend-setting city that attracts support not only from Asia but also from all over the world. Starting with pop culture, we have now begun to see highly original brands and items in the baby and kids industry. As a neighboring country, our values ​​and lifestyle regarding child-rearing are similar in many ways, so our company has focused on Korean brands and will begin rolling out multiple baby and kids products in 2023. Among these, the development of toys that focus on educational development is MY
LITTLE
TIGER is the first. We will continue to consider introducing products other than “water tables” and propose unique products from Korea that combine trendy designs and educational elements, one of the few in the Japanese toy industry.

*Water table*
* ■Product features*
*・Many ways to play*
The set includes a total of 19 parts, including a water wheel, pump, and water tank, allowing for a variety of activities with this one unit. You can change the flow of water with a stopper, move the boat with a hand-cranked water wheel, or use a fishing rod to catch fish. This will lead to educational development, such as learning small movements using fingertips and the properties of water.

* ・Easy to play*
Portable size with a width of 57cm. You can play in your home vinyl pool, garden, bath, etc. You can play with a small amount of water, and it is easy to prepare and clean up. Another great feature is that it is a table type with 26cm high legs so you can sit and play with it, making it easier for your child to maintain their concentration.

* ・Cool design*
A clear neon color that feels like summer. When you play under the sun, the light will reflect and you can enjoy the sparkling shadows. It has a cool design as well.

* ・Easy to assemble, space-saving storage*
No tools are required and you can assemble just by inserting the parts. The legs and parts are easily removable and can be stored compactly when not in use.

* ■Product overview*
Product name: Water table
Price including tax: 8,800 yen
Target age: From 3 years old
Size: W57 x D36.5 x H26cm (size when table is assembled)
Available stores:
・Dadway Online Store
https://www.dadway-onlineshop.com/shop/g/gTYMYLB02500200017/ ・Dadway store
https://www.dadway.com/store/
*Not available at shop-in-shops.

*Water play special feature*
Dadway online store and stores are currently running a special feature on water play. In addition to toys such as water tables, we also introduce swimwear, heat and UV protection items, and more.
https://www.dadway-onlineshop.com/shop/e/eFEA03701/

* Company Profile*
Company name: Dadway Co., Ltd.
Head Office: 2-15-12 Shin-Yokohama, Kohoku-ku, Yokohama, Kanagawa Prefecture Representative: Hiroto Ohno, President and Representative Director Established: October 1, 1992
Capital: 30 million yen
URL: https://www.dadway.com/

“Have an exciting day with your children”
Since 1992, we have been importing and selling excellent baby products from all over the world. In addition to planning original products that meet the needs of Japanese families raising children, we sell products such as Sassy educational toys, NUK baby bottles, and Ergobaby baby carriers in Japan as an authorized exclusive agent in Japan. We are doing We also have a select shop for families called “DADWAY” and a parent-child cafe called “VITAL”.
We have 29 stores nationwide (including in-shops specializing in baby products) such as “MEALS BY DADWAY”.
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000153.000037140.html

*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=37140&release_id=153




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