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Questionnaire about hoto Marketing Research Report (2024/4)

Questionnaire about hoto [Marketing Research Report (2024/4)] *HONE Co., Ltd.*
Press release: July 4, 2024
**
Questionnaire about hoto [Marketing Research Report (2024/4)] *Is hoto a local dish? Is it gourmet food for tourists? What is required to increase recognition and expand sales channels for hoto? We conducted our own marketing research at HONE Co., Ltd. *
Survey overview/results
For this survey, we conducted a survey about “Hoto” using the self-administered survey tool Freeeasy.
* [Questionnaire summary] *
Collection period: April 17, 2024
Target: [Residence] Tokyo, Yamanashi Prefecture [Age] 15 years old or older, 99 years old or younger, [Gender] Male and female
Number of samples: 1000
* [Question content] *
Q1: Have you ever eaten hoto at a restaurant in the past year? Q2: Please select all that apply to your image of “Hoto”.
Q3: Have you ever bought “Hoto” as a souvenir?
Q4: Please select all the souvenirs from Yamanashi Prefecture that you know about and have bought.
Q5: What criteria do you use when purchasing hoto as a souvenir? Please select all that apply.
Click here for report details

Questionnaire results
As a result, we were able to obtain the following answers.

* Q1: Have you ever eaten hoto at a restaurant in the past year? * – Have eaten hoto at a restaurant in the past year: 18.6%
– Not eating: 39.3%
– Eating hotou at a restaurant more than a year ago: 42.1% * Q2: Please select all that apply to your image of “Hoto”. * – Local cuisine: 70.9%
– Thick-sliced ​​udon: 46.3%
– Miso-based stew dishes: 44.4%
– Rich in ingredients such as vegetables and mushrooms: 42.5% – Home cooking: 11.1%
– Eating out often: 5.2%
– Buy as a souvenir: 7.7%
– Eating in autumn and winter (food that warms the body): 25.1% – Others: 1.1%
– None applicable: 13.3%
* Q3: Have you ever bought “Hoto” as a souvenir? *
– Yes: 29.5%
– No: 70.5%
* Q4: Please select all the souvenirs from Yamanashi Prefecture that you know about and have bought. *
– Kikyo Shingen Mochi: 69.3%
– Houtou: 54.6%
– Kikyo Shingen raw pudding: 19.7%
– Boiled abalone shellfish: 13.8%
– Koshu wine: 47.1%
– Yoshida udon: 25.6%
– Scallop boiled in Koshu: 6.5%
– Boiled Koshu chicken offal: 15.6%
– Craft beer: 11.4%
– Italian roll: 3.1%
– Kurodama: 6.1%
– Fujiyama Cookie: 4.7%
– Kikyo Shingen Mochi Raw Roll: 7.7%
– Kikyo Shingen candy: 10.4%
– Blue Mt. Fuji curry: 9.7%
– Others: 0.4%
– None applicable: 15.9%
* Q5: What criteria do you use when purchasing hoto as a souvenir? Please select all that apply. *
– Large amount of noodles (good cost performance): 20.6%
– Can only be purchased in that land/location: 37.9%
– It was delicious when I ate it at a restaurant: 36.8%
– Uses local ingredients: 20.6%
– Award-winning: 5.7%
– Excellent packaging: 5.3%
– Low price (reasonable): 15.5%
– High price (luxury oriented): 2.6%
– Others: 1%
– None apply: 25%
For other hypotheses based on facts and more detailed analysis, please check the report article.
Click here for report details

HONE offers a marketing research support plan.
Thank you for reading this far.

At HONE Co., Ltd., we believe that the most important thing in product development and new business development is to “know the market and know the customers.” What is the market size? What kind of consumers are buying? What do you value? How much money are you spending specifically? You can understand this and create a basis for your ideas.

Our company has packaged everything from hypothesis construction to survey design to implementation to provision of raw data to reporting (suggestions).

The service page is *here* I believe that the most important thing in product development and new business development is to “know the market and know the customers.” What is the market size? What kind of consumers are buying? What do you value? How much money are you spending specifically? You can understand this and create a basis for your ideas. HONE has packaged everything from hypothesis construction to survey design to
implementation to raw data provision to reporting (suggestions). *About details about this release*
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