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Home » Intimate Merger and Digram Lab Co., Ltd. start providing content using generated AI on the official account of Lifenet Life Insurance Co., Ltd.

Intimate Merger and Digram Lab Co., Ltd. start providing content using generated AI on the official account of Lifenet Life Insurance Co., Ltd.

Intimate Merger Co., Ltd.
Intimate Merger and Digram Lab Co., Ltd. start providing content using generated AI on the official account of Lifenet Life Insurance Co., Ltd.
~Aiming to realize personalized communication and continuous customer engagement~
……
Intimate Merger Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Ryoji Yanashima, hereinafter referred to as the Company), a data platform company that provides one of the largest public DMPs in Japan, uses a psychology x marketing research approach. DiGram Lab Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Seitaro Kihara, hereinafter referred to as Digram Lab), which operates a diagnostic business, and Lifenet Life Insurance Co., Ltd.
(Headquarters: Chiyoda-ku, Tokyo, President and CEO: Mori) We would like to inform you that we have started an initiative using generative AI technology from July 4, 2024 (Thursday) in collaboration with Ryosuke Ryosuke.
Intimate Merger Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Ryoji Yanashima, hereinafter referred to as the Company), a data platform company that provides one of the largest public DMPs in Japan, uses a psychology x marketing research approach. DiGram Lab Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Seitaro Kihara, hereinafter referred to as Digram Lab), which operates a diagnostic business, and Lifenet Life Insurance Co., Ltd.
(Headquarters: Chiyoda-ku, Tokyo, President and CEO: Mori) We would like to inform you that we have started an initiative using generative AI technology from July 4, 2024 (Thursday) in collaboration with Ryosuke Ryosuke.
Our company provides the data management platform “IM-DMP” that centrally manages audience data of more than 470 million unique browsers per month, and has strengths in the area of ​​data-driven marketing that utilizes this vast amount of data.
Digram Lab researches and operates Digram Diagnosis, a personality test that combines psychology and statistics, developed by research producer Seitaro Kihara, and conducts questionnaire surveys and demonstration experiments using Japan’s largest personality database. and works on various projects.
By combining the strengths of both companies, we have provided many companies with a website visitor analysis service based on personality pattern data from the diagnostic content “Digram Diagnosis,” which enables the targeting of advertisements and content optimization on websites. In addition to providing services, we have also jointly developed the Open AI-based generative AI “Digram 5 powered by GPT-4.” Now, we have set up the content “Personality Diagnosis Future Mielization Consultation Room” using “Digram 5 powered by GPT-4” on Lifenet Life’s official LINE account. Starting with this content, we aim to improve the sophistication of communication with customers when considering life insurance.
[Image: https://prtimes.jp/i/84943/132/resize/d84943-132-7f57604346a73f44d7d7-0.png&s3=84943-132-86438e9d34526c62fffb463768a5020d-374×411.png ]
LINE ID:@lifenetseimei
URL of friend addition screen: https://line.me/R/ti/p/@lifenetseimei ■Aim of this initiative
Information will be provided to those considering purchasing insurance based on a personality diagnosis using generative AI. By doing so, we aim to make you feel more familiar with insurance by suggesting ways to choose insurance customized to your personality type.
■Future outlook for “Digram 5 powered by GPT-4”
In the future, we will aim to further improve communication in life insurance sales by leveraging both companies’ knowledge of generative AI and know-how on data utilization. In addition, by leveraging the strengths and know-how of both companies, we will work to resolve technical and ethical issues for the healthy development and social implementation of generative AI. Furthermore, our company will explore the possibility of utilizing generative AI not only in the insurance industry but also in various fields such as finance, human resources, education, and medical care.
Comments from Ryoji Yanashima, President and Representative Director of Intimate Merger Co., Ltd., and Seitaro Kihara, President and Representative Director of Digram Lab Co., Ltd., are as follows. ◆Intimate Merger Co., Ltd. Representative Director and President Ryoji Yanoshima “I am very happy to be able to participate in this joint project between DiGram Labs and Lifenet Life Insurance Co., Ltd. We are confident that by combining Net Life’s insurance services, we will be able to create unprecedented new value. Utilizing the power of generative AI and realizing communication tailored to each customer will benefit the insurance industry. It has the potential to change the way customer engagement works in all industries. Building trust and long-term relationships with customers will be an essential element of future business. Our company has been working to improve efficiency and optimization in various fields using the power of data and technology. Through this project, we will implement cutting-edge technology called generative AI in society. We would like to open up new possibilities for data utilization with DeGram Lab and take on the challenge of developing innovative solutions not only in the insurance industry, but also in various fields such as finance, human resources, education, and medical care. We would like to expand the use of generative AI.Also, for the healthy development and social
implementation of generative AI, it is essential that we seriously address technical and ethical issues. We will strengthen our collaboration with companies and, as a leader in the industry, contribute to the realization of a harmonious future between AI and human society.”
◆Digram Lab Co., Ltd. Representative Director and President Seitaro Kihara “We are very honored to be able to utilize our psychological analysis technology in this joint project with Intimate Merger and Lifenet Life Insurance Co., Ltd.” It is a powerful tool for deeply understanding the psychology and behavior of people. We hope that this combination with generative AI will further expand its possibilities. Life insurance is a product that plays an important role in various aspects of life, and it is a field that requires close communication with each policyholder. By combining our psychological analysis technology and generative AI, we will be able to provide the optimal approach. Furthermore, the knowledge gained from this initiative has the potential to transform the way personalized communications are conducted in a variety of industries, not just the insurance industry. Through “Digram 5 powered by GPT-4,” we hope to open up a new era in which humans and AI collaborate. However, it is also true that there are technical and ethical challenges to social implementation of generative AI. We will seriously address these issues faced by each company and promote the responsible use of AI. Through this project, we hope to maximize the potential of our psychological analysis technology and generative AI and realize customer-friendly
communication, thereby providing new value not only to the insurance industry but to society as a whole. I think. ”
■About digram diagnosis
A personality diagnostic program based on statistics and psychology. We regularly conduct research on 370,000 research monitors using a 20-question psychological test based on the egogram. We have constructed a database with statistical processing and have performed over 30 million diagnoses. (*As of October 2019) The test subject answers a 20-question psychological test, and by referring to the database, the system provides feedback on the basic personality, interpersonal relationships, love, work, etc. tendencies of people with the same personality. I am. Basic personality types are graphed, and the waveforms (high and low) of five indicators are CP (severity), NP (kindness), A (logical), FC (free-spirited), and AC (cooperative). Is displayed. There are currently 31 waveform patterns.
■About Digram Lab Co., Ltd. (https://digram-shindan.com/)
Established in 2013 by research producer Seitaro Kihara. Head office located in Shiba Koen, Minato-ku. This is a business company that develops and operates “Digram”, a program that reveals people’s true intentions using a psychology and statistics approach.
■About Intimate Merger Co., Ltd. (https://corp.intimatemerger.com/) Our mission is to “improve efficiency using data in various areas of the world,” and we own the data utilization platforms “IM-DMP” and “IM-UID,” which have the No. 1 market share (*1) in the domestic DMP market. Data marketing company. We provide and support the
construction of IM-DMP, a data utilization platform that combines approximately 470 million audience data (*2) with advanced analysis technology, and provide consulting services regarding data
utilization. In addition, as an initiative to protect privacy, we support the “Declaration on Management of Appropriate Use of Personal Data” advocated by the Japan Business Federation. In the future, we will expand our business into X-Tech areas such as Sales Tech, Fin Tech, and Privacy Tech, and aim to become a “data business producer group.”
*1 Source: “Tell Me URL Web Service Survey Report 2024.3”
*2 Indicates the number of unique browsers measured within a certain period of time. Cookies are often used to identify browsers and indicate the number of unique cookies measured within a certain period of time.
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