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Home » Press release announcement from Matsui Securities Co., Ltd. The securities industry’s first metaverse will open in the online game “Fortnite” “MONEY TRADE FIGHT by Matsui Securities” will be released in early August

Press release announcement from Matsui Securities Co., Ltd. The securities industry’s first metaverse will open in the online game “Fortnite” “MONEY TRADE FIGHT by Matsui Securities” will be released in early August

Matsui Securities Co., Ltd.
The securities industry’s first metaverse opens in the online game “Fortnite” “MONEY TRADE FIGHT by Matsui Securities” to be released in early August
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Matsui Securities Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and Representative Director: Satoshi Warita, hereinafter “Matsui Securities”) is a subsidiary of transcosmos, Inc.
(Representative Director and Co-Presidents: Masaaki Muta, Kenji Kamiya, hereinafter “transcosmos”). , in cooperation with the Fortnite Metaverse production studio “BORDER”, will launch “MONEY TRADE FIGHT by Matsui Securities” in early August, in which players compete for the final amount of money earned while redeeming items whose prices constantly fluctuate in the popular game “Fortnite”*1. It will be published on. This is the first initiative in the domestic securities industry*2 to release an original game with investment elements on the Fortnite metaverse.
[Image 1: https://prtimes.jp/i/114007/108/resize/d114007-108-feb979bdc41138f0b7ec-0.jpg&s3=114007-108-a2fa2dde2f836f5d73ad41c3a2eaf86a-1064×598.jpg] ■Planning background
Since the start of the new NISA system in January 2024, the number of people who have started investing has increased, and the number of new account openings at our company has also increased*3. Among them, the increase in people in their 40s and 50s is notable*4, and the proportion of Internet trading accounts by age group for people in their 20s and 30s is low*5, so this is an opportunity for young people to become interested in investing. We believe that we need to provide the following.
Therefore, our company decided to utilize the popular “Fortnite” game among the younger generation to produce game content “MONEY TRADE FIGHT by Matsui Securities” that incorporates investment elements such as price fluctuations and item buying and selling. Through the experience at “MONEY TRADE FIGHT by Matsui Securities,” we hope that you will feel more familiar with investing and gain an interest in it. ■About “MONEY TRADE FIGHT by Matsui Securities”
This is a game where you use the collected items as capital to strategically increase your in-game money by buying and selling potions whose prices fluctuate. The player who escapes the dungeon within the time limit and earns the most amount at the end is the winner.
[Image 2: https://prtimes.jp/i/114007/108/resize/d114007-108-ed786961ce335663c571-1.jpg&s3=114007-108-66c6f3dbea356e1bcc0ccf15ff63e1e7-725×408.jpg] Collect items in dungeons and earn money
[Image 3: https://prtimes.jp/i/114007/108/resize/d114007-108-cf594fe843139bfd409a-2.jpg&s3=114007-108-2b73785f34d85dbeba56bfb087a51b89-731×411.jpg] Increase in-game money by buying and selling potions whose prices fluctuate

[Table 3: https://prtimes.jp/data/corp/114007/table/108_1_465c9e8df176295e68b530f8d0167716.jpg ]
*“MONEY TRADE FIGHT by Matsui Securities” is not sponsored, endorsed, or managed by Epic Games, Inc. This is independently produced Fortnite Creative content.
■What is Fortnite?
With over 500 million registered accounts worldwide, Fortnite is a game where you can create your own experiences and team up with iconic battle royales and action-packed zero builds. Fortnite is a living, constantly evolving space of culture where players can create, watch, and play with a global community of friends. Fortnite is available on PlayStation, Xbox, Switch, Android, PC, and cloud-based game distribution services. For more information, please visit
www.fortnite.com.
◆About transcosmos
Company name: transcosmos Co., Ltd.
Address: Sunshine 60, 3-1-1 Higashiikebukuro, Toshima-ku, Tokyo Business content: CX integrated marketing/contact center
business/digital marketing business/global EC business/BPO business URL: https://www.trans-cosmos.co.jp/
*transcosmos is a registered trademark or trademark of transcosmos Co., Ltd. in Japan and other countries.
*Other company names, product and service names mentioned are registered trademarks or trademarks of each company.
◆About BORDER
“BORDER” is a Fortnite Metaverse production studio jointly operated by NEIGHBOR Inc. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Notov) and EbuAction Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Keita Noda) is.
Operating company: EbuAction Co., Ltd.
Address: City Court Meguro Building 4, 104, 2-10-34 Kamiosaki, Shinagawa-ku, Tokyo
Business details: Operation of businesses that support the provision of solutions through Fortnite, Roblox, etc., and joint operation of the metaverse production studio “BORDER” with NEIGHBOR Co., Ltd. URL: https://ebuaction.com/
Matsui Securities aims to provide products and services full of ideas that make investing fun, in order to support customers’ enriching lives through investment experiences.
that’s all
*1 “MONEY TRADE FIGHT by Matsui Securities” is not sponsored, endorsed or managed by Epic Games, Inc. This is independently produced Fortnite Creative content.
*2 According to research by EbuAction Inc. (BORDER), there were no results found when searching for “Securities” in Fortnite and “Securities Fortnite/fortnite” on the web, as of June 2024.
*3 According to our research, we compared the increase/decrease in the number of new taxable accounts opened between October-December 2023 and January-March 2024.
*4 According to our research, we compared the increase/decrease in the number of new taxable accounts opened by age group between
January-March 2023 and January-March 2024.
*5 Source: “Survey Results on Internet Transactions (end of March 2024) (https://www.jsda.or.jp/shiryoshitsu/toukei/files/netcyousa2403.pdf)” (Japan Securities Dealers Association)
[Table 4: https://prtimes.jp/data/corp/114007/table/108_2_cba483b6bed28e639e98b7d7006e81dc.jpg]

More details about this release:
https://prtimes.jp/main/html/rd/p/000000108.000114007.html