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Home » EbuAction Co., Ltd. EbuAction produces Matsui Securities original game content for “Fortnite”, the first in the domestic securities industry!

EbuAction Co., Ltd. EbuAction produces Matsui Securities original game content for “Fortnite”, the first in the domestic securities industry!

[EbuAction Co., Ltd.] EbuAction produces Matsui Securities original game content for “Fortnite”, the first in the domestic securities industry!
*EbuAction Co., Ltd.*
Press release: July 4, 2024
**
EbuAction produces Matsui Securities original game content for “Fortnite”, the first in the domestic securities industry!
*~“MONEY TRADE FIGHT by Matsui Securities” to be released in early August~* EbuAction Co., Ltd. (Location: Shinagawa-ku, Tokyo Representative Director Noda Keita) is an original game content “MONEY TRADE FIGHT by
Matsui Securities” will be released in early August on the popular game Metaverse “Fortnite” with over 500 million users. This is the first initiative in the domestic securities industry (*1) to release an original game with investment elements on the Fortnite metaverse.

*1 According to our research, there were no results found when searching for “Securities” in Fortnite and “Securities
Fortnite/fortnite” on the web, as of June 2024.

* ■Planning background*
Since the start of the new NISA system in January 2024, the number of people who have started investing has increased, and the number of new accounts opened at Matsui Securities has also increased (*2). Among them, the increase in people in their 40s and 50s is conspicuous (*3), and the proportion of Internet trading accounts by age group for people in their 20s and 30s is low (*4), so younger people are becoming more interested in investing. I believe that we need to provide opportunities for them to do so.
Therefore, Matsui Securities has created a game content called MONEY that utilizes Fortnite, which is popular among the younger generation, and incorporates investment elements such as price fluctuations and item buying and selling.
We have decided to produce “TRADE FIGHT by Matsui Securities.” “MONEY TRADE FIGHT by
We hope that through your experience at Matsui Securities, you will become more familiar with investing and gain an interest in it.

*2 Researched by Matsui Securities Co., Ltd., comparing the
increase/decrease in the number of new taxable accounts opened between October-December 2023 and January-March 2024.
*3 Researched by Matsui Securities Co., Ltd., comparing the
increase/decrease in the number of new taxable accounts opened between January-March 2023 and January-March 2024 by age group.
*4 Source: “Survey results regarding internet transactions (end of March 2024)” (Japan Securities Dealers Association)

■Role of EbuAction
EbuAction operates businesses that support the provision of solutions through Fortnite, Roblox, etc., and jointly operates the metaverse production studio “BORDER” with NEIGHBOR Co., Ltd.
Our company has the best track record in the industry in utilizing the Fortnite Metaverse for companies in Japan (*5), and we are
incorporating our know-how in metaverse content production into this initiative. Furthermore, our company is made up of members of Generation Z and Alpha Generation, with an average age of 21 years old, and we focus on content design with the aim of “making investing more accessible.”
In addition, in the production “HYPER FREEZE
We have received cooperation from Mr. LEMORION and Mr. HAGANEIRO, creators of popular Fortnite content such as “TAG❄Hyper Freeze Demon”.

*5 According to our research (as of June 2024), including results from NEIGHBOR Co., Ltd.

* ■About “MONEY TRADE FIGHT by Matsui Securities”*
“MONEY TRADE FIGHT by
Matsui Securities is a game where you strategically increase your in-game money by buying and selling potions whose prices fluctuate using the items you collect. The player who escapes the dungeon within the time limit and earns the most amount at the end is the winner.

Collect items in dungeons and earn money
Increase in-game money by buying and selling potions whose prices fluctuate

* ■Game Overview*
[Game title] MONEY TRADE FIGHT by Matsui Securities
[Game genre] Simulation game
[Platform] Fortnite
[Supported platforms] PlayStation4, PlayStation5, Xbox series, Nintendo Switch, PC (Epic
Games Store), cloud game streaming distribution service
[Usage fee] Free
[Scheduled release] Early August
* “MONEY TRADE FIGHT by Matsui Securities” is published by Epic Games, Inc. It is not sponsored, endorsed or administered by. This is
independently produced Fortnite creative content.

* ■What is Fortnite*
With over 500 million registered accounts worldwide, Fortnite is a game where you can create your own experiences and team up in iconic battle royales and action-packed zero-build games. Fortnite is a living, constantly evolving space of culture where players can create, watch, and play with a global community of friends. Fortnite is available on PlayStation, Xbox, Switch, Android, PC, and cloud-based game distribution services. Detail is,
Visit www.fortnite.com.

* [Overview of Matsui Securities Co., Ltd.] *
・Location: 1-4 Kojimachi, Chiyoda-ku, Tokyo
・Business description: Financial instruments trading business based on the Financial Instruments and Exchange Act [Registration number Kanto Local Finance Bureau (Kinsho) No. 164]
・Corporate site: https://www.matsui.co.jp/

* [Overview of transcosmos Co., Ltd.] *
・Location: Sunshine 60, 3-1-1 Higashiikebukuro, Toshima-ku, Tokyo ・Business content: Digital marketing services, EC one-stop services, contact center services, business process outsourcing services, etc. ・Corporate site: https://www.trans-cosmos.co.jp/

* [About EbuAction Co., Ltd.] *
EbuAction Co., Ltd. is a company that operates businesses that support the provision of solutions through Fortnite, Roblox, etc., and jointly operates the metaverse production studio “BORDER” with NEIGHBOR Co., Ltd.

*”EbuAction” is not sponsored, supported, or operated by Epic Games.

* [About Metaverse production studio “BORDER”] *
“BORDER” is a metaverse production studio jointly operated by EbuAction Inc. and NEIGHBOR Inc.

*”BORDER” is not sponsored, supported, or operated by Epic Games.

* [EbuAction Company Profile] *
Representative: Keita Noda, Representative Director
Established: January 2023
Capital: 19,074,375 yen (including capital reserve)
Head office location: 104, City Court Meguro Building 4, 2-10-34 Kamiosaki, Shinagawa-ku, Tokyo
Business details: Operation of businesses that support the provision of solutions through Fortnite, Roblox, etc., and joint operation of Metaverse production studio “BORDER” with NEIGHBOR Co., Ltd.

*For inquiries regarding this release*
mail:keita.noda@ebuaction.com
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000012.000129776.html

*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=129776&release_id=12




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