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Home » transcosmos transcosmos creates Matsui Securities original game content for “Fortnite”, the first in the d omestic securities industry

transcosmos transcosmos creates Matsui Securities original game content for “Fortnite”, the first in the d omestic securities industry

transcosmos
transcosmos creates Matsui Securities original game content for “Fortnite”, the first in the domestic securities industry
“MONEY TRADE FIGHT by Matsui Securities” to be released in early August ……
transcosmos has partnered with Fortnite Metaverse production studio “BORDER” operated by EbuAction and Matsui Securities’ original game content “MONEY TRADE FIGHT by Matsui Securities” for the popular game Metaverse “Fortnite” (*), which has over 500 million users. 1) will be released in early August. This is the first initiative in the domestic securities industry to release an original game with investment elements on the Fortnite metaverse (*2).
[Image 1: https://prtimes.jp/i/183/1766/resize/d183-1766-b51d9d5cd5a0b8c7e199-0.png&s3=183-1766-30873c30a3a0ec58949909a2da046c8d-629×353.png ]
■Planning background
Since the start of the new NISA system in January 2024, the number of people who have started investing has increased, and the number of new accounts opened at Matsui Securities has also increased (*3). Among them, the increase in people in their 40s and 50s (*4) is noticeable, and the proportion of Internet trading accounts by age group for people in their 20s and 30s is low (*5), so younger people are becoming more interested in investing. I believe that we need to provide opportunities for them to do so.
Therefore, Matsui Securities decided to create a game content called “MONEY TRADE FIGHT by Matsui Securities” that utilizes “Fortnite”, which is popular among the younger generation, and incorporates investment elements such as price fluctuations and item buying and selling. Through the experience at “MONEY TRADE FIGHT by Matsui Securities,” we hope that you will feel more familiar with investing and gain an interest in it.
■The role of transcosmos
transcosmos is developing a service that supports the use of the three major metaverses that attract the Z and α generations: Fortnite, Roblox, and ZEPETO, as a new marketing aimed at young people. Fortnite is a popular game Metaverse with over 5 million monthly active users in Japan. The metaverse content created this time is a collaboration between LEMORION and HAGANEIRO, who also released “HYPER FREEZE TAG” in Fortnite, in a way that can easily reach young people. We considered how to use Fortnite to spread securities to young people as part of financial and economic education.
■About “MONEY TRADE FIGHT by Matsui Securities”
“MONEY TRADE FIGHT by Matsui Securities” is a game where you strategically increase your in-game money by buying and selling potions whose prices fluctuate using collected items as capital. The player who escapes the dungeon within the time limit and earns the most amount at the end is the winner.
[Image 2: https://prtimes.jp/i/183/1766/resize/d183-1766-6c92a68506d1f7d66f80-3.png&s3=183-1766-e0d72351b27a000c31a60c40b314ec8c-3900×1233.png ]
■Game overview
Game title: MONEY TRADE FIGHT by Matsui Securities
Game genre: Simulation game
Platform: Fortnite
Supported platforms: PlayStation4, PlayStation5, Xbox series, Nintendo Switch, PC (Epic Games Store), cloud game streaming distribution service
Usage fee: Free
Scheduled release: Early August
*“MONEY TRADE FIGHT by Matsui Securities” is not sponsored, endorsed, or managed by Epic Games, Inc. This is independently produced Fortnite Creative content.
■What is Fortnite?
With over 500 million registered accounts worldwide, Fortnite is a game where you can create your own experiences and team up in iconic battle royales and action-packed zero-build games. Fortnite is a living, constantly evolving space of culture where players can create, watch, and play with a global community of friends. Fortnite is available on PlayStation, Xbox, Switch, Android, PC, and cloud-based game distribution services. For more information, please visit https://www.fortnite.com/.
◆About Matsui Securities Co., Ltd.
Company name: Matsui Securities Co., Ltd.
Address: 1-4 Kojimachi, Chiyoda-ku, Tokyo
Business content: Financial instruments trading business based on the Financial Instruments and Exchange Act [Registration number: Kanto Local Finance Bureau (Kinsho) No. 164]
URL: https://www.matsui.co.jp/
◆About BORDER
Operating company: EbuAction Co., Ltd.
Address: City Court Meguro Building 4, 104, 2-10-34 Kamiosaki, Shinagawa-ku, Tokyo
Business details: Operation of businesses that support the provision of solutions through Fortnite, Roblox, etc., and joint operation of the metaverse production studio “BORDER” with NEIGHBOR Co., Ltd. URL: https://ebuaction.com/
*1 “MONEY TRADE FIGHT by Matsui Securities” is not sponsored, endorsed or managed by Epic Games, Inc. This is independently produced Fortnite Creative content.
*2 According to research by EbuAction Inc. (BORDER), there were no results found when searching for “Securities” in Fortnite and “Securities Fortnite/fortnite” on the web, as of June 2024.
*3 Researched by Matsui Securities Co., Ltd., comparing the
increase/decrease in the number of new taxable accounts opened between October-December 2023 and January-March 2024.
*4 Researched by Matsui Securities Co., Ltd., comparing the
increase/decrease in the number of new taxable accounts opened between January-March 2023 and January-March 2024 by age group.
*5 Source: “Survey Results on Internet Trading (End of March 2024)” (Japan Securities Dealers Association)
*transcosmos is a registered trademark or trademark of transcosmos Co., Ltd. in Japan and other countries.
*Other company names, product and service names mentioned are registered trademarks or trademarks of each company.
(About transcosmos Co., Ltd.)
Since its founding in 1966, transcosmos has strived to strengthen the competitiveness of its client companies by fusing excellent “people” with the latest “technological capabilities” and providing services of higher value. Currently, we pursue operational excellence and provide services that support client companies’ business processes in terms of both cost optimization and sales expansion from 181 bases in 35 countries and regions around the world, mainly in Asia. .
Additionally, in line with the expansion of the e-commerce market on a global scale, we provide a global e-commerce one-stop service that delivers our client companies’ superior products and services to consumers in 46 countries and regions around the world. transcosmos aims to become a “Global Digital Transformation Partner” that responds to changes in the business environment and supports the transformation of client companies by utilizing digital technology. (URL:
https://www.trans-cosmos.co.jp)
More details about this release:
https://prtimes.jp/main/html/rd/p/000001766.000000183.html