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Home » Unagi no Naruse Higashiueno store opens on July 6th, a popular eel specialty store with high quality and low prices.

Unagi no Naruse Higashiueno store opens on July 6th, a popular eel specialty store with high quality and low prices.

Franchise Business Incubation Co., Ltd.
Unagi no Naruse Higashiueno store opens on July 6th, a popular eel specialty store with high quality and low prices.
It is talked about as authentic for its price.
An eel specialty restaurant based on the concept of “filling your belly with delicious eel!” operated by Franchise Business Incubation Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Masahiro Yamamoto), which supports franchise headquarters and member stores. We will open the “Unagi no Naruse Higashiueno branch” on July 6th.
[Image 1:×433.jpg] Unaju with a whole eel on it – Matsu – 2,600 yen
[Image 2:×1108.jpg ]
The concept of “filling your stomach with delicious eel” has been talked about in the media.
“Unagi no Naruse Yokohama store” will open in September 2022 with the desire to make it easier for Japanese people to enjoy the unagiju that has been loved by Japanese people since ancient times. We will begin multi-store management in February 2023 and plan to have over 200 stores by the end of this month.
On social media, we have received comments such as “I was able to go there quickly during my break from work” and “There’s a counter so it’s easy to come in alone.” “Unagi no Naruse” uses only eel that has achieved the ideal taste, price, and safety. We have also systematized our operations to reduce delivery time and labor costs, making our products “cheap, fast, and delicious!” We have set our business hours to lunchtime and evening hours, when there is a high demand for food and drink, and aim to be a restaurant that is loved by locals despite its short hours.
The “Unagi no Naruse” kabayaki retains the fluffy texture of the Kanto region and the crispy texture of the Kansai region, with a crispy exterior and fluffy, soft texture on the inside. You can also add the sauce that comes with the kabayaki to your liking, so please enjoy it.
[Image 3:×1108.jpg] Higashi Ueno store exterior photo
-store information-
Store name: Unagi no Naruse Higashiueno store
Address: Toho Building 1F, 3-16-3 Higashinakano, Taito-ku, Tokyo Transportation: 2 minutes walk from Ueno Station
Phone number: 03-6240-1920
Business hours 11:00-14:00 / 17:00-20:00
Number of seats: 26 seats
Parking: None
-Eel Naruse Characteristics-
1. We use Japanese eel that is available at high-end restaurants.In order to provide the most delicious eel of the season, we purchase from eel farms that comply with ISO and HACCP standards. We are particular about the feed, and carefully select eels that suit the palate of modern Japanese people.
[Image 4:×342.jpg] 2 Completely recreates the craftsman’s skills and significantly shortens the time required to serve the product At long-established stores, it used to take 20 to 30 minutes to receive the product, but the waiting time has been reduced to about 10 minutes. You can feel free to take out as well as eat in.
[Image 5:×342.jpg] 3 Full of volume yet reasonably priced
The price is about half the price of a long-established eel specialty store, and the quantity is 1.5 times* (compared to the number of grams)! We aim to help as many people as possible enjoy delicious eel. *According to our research
-Main menu-
Unaju – Plum – 1,600 yen (eel half status)
-Bamboo – 2,200 yen (3/4 eel)
-Matsu-2,600 yen (for 1 eel)
-Media broadcast information-
January 29, 2024 TV Yamanashi “Sugoroku”
February 6, 2024 Kyushu Asahi Broadcasting “Shiritaka!”
March 12, 2024 Kansai TV “Chacha Ire Monday”
March 14, 2024 Northern Japan Broadcasting “Icchan☆KNB”
March 23, 2024 Sakuranbo TV “Yamagata Choice”
March 27, 2024 Shizuoka Daiichi Television “Marugoto”
April 8, 2024 TV West Japan “Hoso Wide”
April 20, 2024 TV Tokyo “World Business Light”
April 21, 2024 TBS “THE TIME,”
May 24, 2024 TV Wakayama “Wakuwaku Editorial Department”
June 1, 2024 Iwate Broadcasting “Jajaja TV”
June 4, 2024 TV Kumamoto “T K U Live News”
June 7, 2024 Oita Asahi Broadcasting “More!”
[Image 6:×434.jpg] Interview situation
-Company Profile-
Company name Franchise Business Incubation Co., Ltd.
Representative: Masahiro Yamamoto
Location: 6F, Aoyama Marutake Building, 3-1-36 Minami-Aoyama, Minato-ku, Tokyo Established September 20, 2020
Company members: 100 people (including part-time workers)
H    P
Business details Franchise headquarters support, FC system
development, FC brand launch advice, franchisee financing support, etc.
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