[Base Food Co., Ltd.] Whole grain-based smart food complete
nutritional food “BASE FOOD” Elegant sweetness of Hokkaido azuki beans “BASE BREAD”
Koshian” will be released from July 9, 2024 (Tuesday)
*Base Food Co., Ltd.*
Press release: July 5, 2024
**
Whole grain-based smart food complete nutritional food “BASE FOOD” Elegant sweetness of Hokkaido azuki beans “BASE BREAD
Koshian” will be released from July 9, 2024 (Tuesday)
*~Anpan with a moist dough that spreads the elegant sweetness of Hokkaido azuki beans~*
Base Food Co., Ltd. (Headquarters: Meguro-ku, Tokyo; Representative Director: Shun Hashimoto;
BASE
“BASE BREAD Koshian” from the “BREAD” series will be available from the Base Food official website online shop (
New products will be released sequentially at
https://shop.basefood.co.jp/ ), other EC sites, and dealers. Based on the concept of “easy, delicious, and good for your body,” “BASE” is a complete nutritional product that provides 33 types of nutrients necessary for a day in one meal (2 bags).
BREAD” series. This time, a new addition to the lineup is anpan that is made with Hokkaido azuki beans and wrapped in a moist dough that has a smooth and elegant sweetness.
Anpan was the flavor that received the most support in a survey of users. It is a product that can be enjoyed by a wide range of people from adults to children, not only for breakfast and lunch, but also as a companion for snack time when you want to take a break with something sweet.
*Cooking example
* ■“BASE BREAD Koshian” developer comment *
* ○Challenge to the No.1 user-popular sweet bean paste*
We have finally started developing Anpan, which was by far the most popular in our user survey. It’s difficult to make the dough for hoan-based bread, but we took on the challenge of making it with complete nutrition and better quality than commonly sold bean paste.
* ○Development of unprecedented fabric created from scratch* When making the bread dough for the filling, we initially used the “BASE BREAD” method.
I started by changing the contents of “curry” to red bean paste, but since the curry dough contains chia seeds and has a spicy flavor, I couldn’t use it because it didn’t go well with red bean paste, so I developed the dough from scratch. I decided to do it.
The difficult part was making a completely nutritious dough. The difficulty of wrapping bean paste increases due to the damage to the dough. It may get damaged during the process of completion, or it may become hard over time.
BASE
Before creating the delicious anpan that is typical of BREAD, we had discussions with various people and went through a lot of trial and error until we were satisfied. It was extremely difficult to meet all of these requirements: complete nutrition, delicious, long-life, and mass-produced in factories.
Bread dough is BASE
It is characterized by its chewy texture, which is not common in BREAD. The whole wheat flour we use is also compared and selected from several types to bring out the deliciousness of the anpan. We hope you enjoy the contrast between the smooth strained bean paste and the taste and texture of the dough.
* ○Anko featuring the elegant sweetness of carefully selected Hokkaido azuki beans*
At the beginning of development, we started by considering whether to use strained bean paste or crushed bean paste, but we found that strained bean paste had more needs among our target customers, and the smoothness of strained bean paste matched well with the dough. Because of this, I decided to develop it using koshian.
The wrapping bean paste is also carefully selected from 6 types. Many products lose their flavor due to their long lifespan, and even when we thought we had found something that tasted good and went well with the dough, we ran into problems such as tests at the factory showing that it was not suitable for manufacturing. After trying again and again, we were finally able to use red bean paste made from
Hokkaido-produced adzuki beans, which have a gentle and elegant sweetness, and are both delicious and suitable for production. I think this is a product that allows you to enjoy the flavor of red bean and the sweetness of red bean paste while keeping the sugar content as low as possible.
* ○From children to seniors*
“BASE BREAD
Koshian is a completely nutritious bread with low carbohydrates and a refined sweetness. Furthermore, it has a chewy texture that makes you feel satisfied, and it is rich in dietary fiber and keeps you full, so it is a product that many people should try in a variety of
situations.
I think people who have been eating red bean paste or sweets when they feel like eating something sweet will be able to eat them without feeling guilty, and people who are on a diet or doing muscle training can also eat them with confidence. I think you will find it helpful. Also, “BASE
BREAD Koshian has a soft and easy-to-eat texture, so it is recommended for small children and seniors.
This is a product that has been created through collaboration with many people, so we would be very happy if you liked it.
* ■Product overview *
*BASE BREAD Koshian*
Product name BASE BREAD Koshian
Features ●A complete nutritional bread that provides 33 types of nutrients needed for the day in one serving (2 bags).
●Anpan made with a moist dough that spreads the elegant sweetness of Hokkaido azuki beans
●15% off carbohydrates*5, 13.5g protein, 6.2g dietary fiber per bag raw materials
Koshian (made in Japan), whole wheat flour, wheat flour, wheat protein, soybean flour, raw sugar, reduced starch syrup, processed oil and fat foods, rice bran flour, milk protein, baker’s yeast, brewed vinegar, salt, milk calcium, flaxseed oil, kelp powder, powder Oils and fats, egg yolk powder/trehalose, thickeners (processed starch, xanthan), seasonings (organic acids, etc.), sorbitol, emulsifiers, acidulants, (contains wheat, soybeans, milk ingredients, and eggs in part)
Contents 1 bag 94g
Price 289 yen (tax included) *Suggested retail price
Best before date: Approximately 2 weeks from delivery (approximately 1 month from delivery for products manufactured in late July)
Release date and time: Released from July 9, 2024 (Tuesday)
Sales method Base Food official website Online shop
(https://shop.basefood.co.jp/
) and others, Amazon, Rakuten, Yahoo! Sales will start sequentially at shopping and dealers.
Nutrients included
* ■What is smart food complete nutritional food “BASE FOOD”? * “BASE
FOOD is the world’s first complete nutritional staple food that provides a well-balanced 1/3 of the daily nutrients in one meal. While using over 10 carefully selected ingredients, mainly of natural origin, such as whole grains, soybeans, and chia seeds, we have achieved nutritional balance and deliciousness using our proprietary technology for formulation and manufacturing methods. This smart food provides 33 types of nutrients needed each day, including protein, dietary fiber, and 26 types of vitamins and minerals.
Since the start of sales in February 2017, BASE PASTA, BASE BREAD, BASE With the addition of Cookies and Deli series, cumulative sales exceeded 150 million bags, and the number of regular buyers exceeded 200,000. (As of September 2023)
https://www.youtube.com/watch?v=QAuEmmVgTjI
* ■Base Food Co., Ltd. Overview *
We are a food tech company that started in 2016 with the mission of “Innovating staple foods and making health a norm.” As a pioneer of fully nutritious foods in Japan, we propose new staple foods that are easy, delicious, and good for the body, and aim to create a society where everyone can enjoy meals and where health is a given.
Established: April 5, 2016
Head office: 5-25-2 Nakameguro, Meguro-ku, Tokyo
Representative: Shun Hashimoto
Business content: Development, manufacturing, and sales of complete nutritional foods
URL: https://basefood.co.jp
*1 For staple foods (bread, pasta, cookies), 1 serving (2 bags of BASE BREAD, 1 bag of BASE PASTA, 4 bags of BASE Cookies, BASE
FOOD Deli is a product that satisfies *2 per bag) and is listed on the nutritional information label (according to our research using the Mintel database in May 2022)
*2
Contains more than 1/3 of the daily standard value for all nutrients excluding fat, saturated fatty acids, carbohydrates, sodium, and calories (*3) based on the nutritional labeling standard values set by the Consumer Affairs Agency.
*3 Based on Base Food’s own research, we have selected the nutrients necessary to maintain health, taking into consideration the dietary habits of modern people who tend to over-consume fats and
carbohydrates.
*Four
One meal (2 bags) contains the daily standard values for all nutrients, except for fats, saturated fatty acids, carbohydrates, and sodium, which are concerned about excessive intake from other meals, based on the nutritional standard values. Contains more than 1/3. *5 Comparison with Anpan with strained bean paste (same amount) from the Japanese Food Standard Composition Table (8th edition)
supplemented in 2023
*About this release details*
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