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Home » Packaged games are in high demand from home game console users. In the middle/core segment, more than 80% of users are considering pre-purchasing the games they want.

Packaged games are in high demand from home game console users. In the middle/core segment, more than 80% of users are considering pre-purchasing the games they want.

Packaged games are in high demand from home game console users. In the middle/core segment, more than 80% of users are considering pre-purchasing the games they want.
*HIKE Co., Ltd.*
Press release: July 5, 2024
**
Packaged games are in high demand from home game console users. In the middle/core segment, more than 80% of users are considering
pre-purchasing the games they want.
*~Sarugakuchosa “User survey regarding demand for packaged versions in the consumer game market”~*
*
Sarugakucho (Director: Naoya Kojima), which is in charge of the tuning and verification business of HIKE Co., Ltd. (Headquarters:
Shinjuku-ku, Tokyo, Representative Director: Masataka Mikami), is developing its own unique strategy for the packaged game market from 2022 to 2023. In order to look back in perspective, we conducted a user survey (hereinafter referred to as the “Survey”) regarding trends in demand for packaged versions of consumer games. In this survey, we selected 1,000 men and women nationwide from their teens to their 60s who have acquired at least one packaged version of a consumer game on a home game console or PC in the past year ending November 2023. As a result of our research, we found that even though the market for downloadable versions is expanding, there are still many users who prefer packaged versions, especially for full-price titles on home game consoles. *
■Points of this release
・The most common reason for purchasing a packaged version of a consumer game across all demographics was “I want to physically own the game.”
・When looking at the usage status of pre-purchasing the package version, the most common reason for pre-purchasing is “reserving for purchase benefits”
・In terms of purchase benefits/included items, light/middle tiers most frequently choose “DL codes for items that can be used in the game/expansion elements, etc.”, while core tiers most frequently choose “booklets with art books/setting materials, etc.”

*Survey overview*
Research purpose: User research regarding demand for packaged versions in the consumer game market
Survey target: 1,000 men and women nationwide from teens to 60s who have acquired at least one packaged version of a consumer game on a home game console or computer in the past year ending November 2023. Survey method: Internet survey
Research commissioning organization: Rakuten Insight
Survey period: November 6, 2023 to November 8, 2023
Number of valid respondents: 1,000 people
■About respondent attributes
“Have acquired at least one packaged version of a consumer game on a home game console or computer in the past year ending November 2023.”

We selected 1,000 men and women nationwide from their teens to their 60s who met the above conditions as monitors and conducted a survey.

In this survey, the amount of purchase costs for packaged games per year is divided into three groups: “Light layer” for purchases of 10,000 Yen or less, “Middle layer” for 10,001 Yen to 50,000 Yen, and “Core layer” for 50,001 Yen or more. Classification. As a result, the group with the highest proportion was the light group, accounting for 60% of all respondents.

■Reason for purchasing a packaged version of a consumer game Even though the market for downloadable games is expanding, the desire to own physical products is strong across all demographics. Middle tier/core
Among consumers, the runner-up was that they wanted purchase benefits/included items, and it seems that demand for games as items that people want to keep on hand is still strong.
In particular, many of the core customers answered that it was for package design purposes, indicating that they are attracted to it as a collector’s item for game fans.

on the other hand
Among the light/middle class, a large number of respondents said it was because they were selling. Since this group does not have a lot of money to spend on games, it seems that games are not their main hobby. Therefore, it can be said that people choose to purchase packaged versions as a way to enjoy various games rather than collecting them.

■Package version pre-purchase usage status
Although there are differences in the percentages among user groups, the majority of respondents in all groups have experience of pre-ordering and purchasing, and especially in the middle/core group, almost all users pre-order and purchase the games they want. It appears that this option is being considered.

Many respondents answered that the reason for making a reservation was to receive a purchase benefit, and although it depends on the content of the benefit, it is important to promote the fact that reservations are now available as a promotion.
seems to be effective for many users. Since there are many responses that pre-order the game in order to be able to play it on the release date, it is important to communicate to users how they can pre-order the game before the release date.

■Purchase benefits of the packaged version/What you would like included in the package
Since the light/middle class rarely purchases games as collector’s items, it can be said that this is leading to a desire for DL ​​codes that will increase the enjoyment when playing games. Many respondents said that they are also attracted to booklets, CDs, and
three-dimensional objects, and there is a demand for bonuses that allow them to enjoy the world of the game. Since there were few responses regarding tapestries/posters and many responses regarding three-dimensional objects, it seems that people are looking for something that does not take up a lot of space when it comes to displaying it.

On the other hand, although the core group has similar trends to other groups, the number of responses regarding tapestries/posters has increased, indicating that they are attracted to relatively large items, and even in the case of three-dimensional objects, large There seems to be a tendency for things to be sought after.
When adding bonuses, it is important to note that the differences in demand among user groups include not only the genre of the bonus, but also the direction in which the user group is looking for, even if it is an item in the three-dimensional object genre. Sho.

■About the full report of this survey
You can download the full report, which covers all survey items and summaries, from below. Please fill out the form and send.
https://forms.gle/FbWKAgjyAdPNHsks5

■About Sarugakucho
Tuning mainly involves testing the content being produced and proposing ideas and adjusting balance in order to make it “more interesting,” “more kind,” and “more enjoyable.” Tuning targets range from home game software, smartphone apps, card games, and toys, and our experienced craftsmen work patiently and carefully.
Recent projects include “ELDEN RING”, “ARMORED CORE VI FIRES OF RUBICON”, and “Jujutsu Kaisen Phantom Parade”.

Business content: Entertainment content tuning
Official website: https://www.sarugakucho.jp/

■About HIKE Co., Ltd.
As an entertainment company that handles all kinds of content centered on IP, such as anime, manga, games, and stage plays, we will rapidly take on new challenges one after another and provide the value of IP not only domestically but globally.
Company name: HIKE Co., Ltd.
Address: 4th floor, JRE Nishi-Shinjuku Terrace, 3-2-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
Official website: https://hike.inc/
Representative: Representative Director Masataka Mikami

When posting information or images, please display the following copyright notice.
(C)HIKE Inc.
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