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Home » Heiwado Co., Ltd. Heiwado Heiwado’s special brand E-WA! New product! “E-WA! Salt crackers and soy sauce crackers made with Mizukagami”

Heiwado Co., Ltd. Heiwado Heiwado’s special brand E-WA! New product! “E-WA! Salt crackers and soy sauce crackers made with Mizukagami”

Heiwado Co., Ltd.
[Heiwado] Heiwado’s special brand E-WA! New product! “E-WA! Salt crackers and soy sauce crackers made with Mizukagami”
~ Contributing to reducing food loss by utilizing substandard rice such as cracks and small grains ~
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Heiwado Co., Ltd. (Hikone City, Shiga Prefecture, President and CEO: Masatsugu Hiramatsu) has announced the new product of Heiwado’s specialty brand E-WA!, “E-WA! Salted rice crackers made with Omi rice Mizukagami from Shiga Prefecture.”・Soy Sauce Rice Crackers” will be sold at 156 Heiwado/Ale stores from July 1st (Monday).
[Image 1: https://prtimes.jp/i/96754/370/resize/d96754-370-e3b5f8d5810dd82d7552-0.jpg&s3=96754-370-59c013f3388e41d7095f1e401fa37021-1344×753.jpg] Both products are rice crackers made with Mizukagami, Shiga
Prefecture’s proud brand of rice, which is known for its moderate stickiness and mellow sweetness, and utilizes the deliciousness of the rice. By using “Ako’s Teshio”, the salt crackers have a simple deliciousness with a sharp salty taste. The soy sauce rice crackers have been made in collaboration with Endo Soy Sauce, a local manufacturer in Shiga Prefecture, and by using their signature product “Biwa no Shizuku,” they have become rich and sweet. Please try “E-WA! Salt crackers and soy sauce crackers made with Mizukagami Omi rice from Shiga Prefecture”, which you can choose according to your preference.
【Product Summary】
[Image 2: https://prtimes.jp/i/96754/370/resize/d96754-370-2bbb8c47c745fcd3cec4-0.png&s3=96754-370-bcd33cfd47fa4b27486b0ed19e7d781e-416×292.png ]
■Product name: E-WA! Salt crackers and soy sauce crackers made from Omi rice Mizukagami from Shiga Prefecture ■Contents: 100g each ■Selling price: Base price 298 yen (reference tax included price 322 yen) *Sales prices are on the flyer. Subject to change depending on promotion, area, period, etc. ■Release date: July 1, 2024 (Monday) *The handling start date may differ depending on the store. ■Handling stores: Heiwado Group 156 stores, Heiwado 154 stores (excluding Friend Mart D Ogaki store, Friend Mart Ritto Misono store, Friend Mart Smart Ibaraki Sunny Town store, Friend Mart Ibaraki Hirata store), Ale 2 stores in total *Number of stores is the number of stores as of July 5, 2024. *It may not be available depending on the store. Thank you for your understanding. ※The photograph is an image. Product design may differ from actual specifications. [About Endo Soy Sauce Co., Ltd.] Endo Soy Sauce Co., Ltd. (hereinafter referred to as “Endo Soy Sauce”) is a long-established store with a history of over 100 years in Moriyama City, Shiga Prefecture, which has won prestigious awards such as the Excellence Award at the National Soy Sauce Fair. A soy sauce maker. We continue to adhere to special manufacturing methods, such as “natural brewing”, which is aged in cedar vats for about two years or more. Thanks to Heiwado’s supply of products, a collaboration was realized, and “E-WA! Soy sauce crackers made with Mizukagami” using Endo Soy Sauce’s signature product “Biwa no Shizuku” was born. ◆Reference  http://www.endo-shoyu.co.jp/process.html [Heiwado’s special brand E-WA!] Brand site https://e-wa.heiwado.jp/
[Image 3: https://prtimes.jp/i/96754/370/resize/d96754-370-21c2b41b10a946ef6b20-0.png&s3=96754-370-f3cc0c20fddc3903d1fcc2f89bf342f6-348×119.png ]
Since April 2014, we have been developing E-WA!, focusing on processed foods and daily delivery items, and our customers have recognized us as the Heiwado brand. Aiming to further strengthen our brand power, we have renewed Heiwado’s most recommended and carefully selected products to the E-WA! brand, and from June 25, 2021, we will introduce new fresh foods as “New E-WA!” in the same year. We started selling clothing and lifestyle items on August 28th. ・Key phrase   Make your particular life a reality.・Main Message: This is a Heiwado brand that responds to customers’ requests for “I wish I had a product like this!” We support our customers’ lives with carefully selected products from all over the world and products we have developed ourselves!
[Image 4: https://prtimes.jp/i/96754/370/resize/d96754-370-c8067cfa70d8f2333c23-3.jpg&s3=96754-370-c66c10c36ba74335763caefc0a7b8390-954×211.jpg] [Notes regarding this release] – All contents listed are based on information at the time of release.・The perspectives, illustrations, photographs, logos, signs, maps, etc. used are for illustrative purposes only and may differ from the actual ones.・Please note that the content and schedule may change without notice due to
circumstances. that’s all

More details about this release:
https://prtimes.jp/main/html/rd/p/000000370.000096754.html