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Home » Aeon Full-scale rollout of “Doyou no Ushi no Hi” products starting July 8th

Aeon Full-scale rollout of “Doyou no Ushi no Hi” products starting July 8th

[Aeon] Full-scale rollout of “Doyou no Ushi no Hi” products starting July 8th *Aeon Co., Ltd.*
Press release: July 8, 2024
**
“Doyou no Ushi no Hi” products will be rolled out in full scale from July 8th. *We offer 100,000 eel kabayaki in extra-large and extra-large sizes, the largest ever. We also offer “casual” versions of shirayaki and kabayaki for the MZ generation*
Starting July 8th (Monday) *1), Aeon Retail will be fully rolling out “Doyou no Ushi no Hi” products at approximately 380 Aeon and Aeon Style stores *2) and Aeon Net Super. Masu.

Since 2002, Aeon has been selling TOPVALU Green Eye Natural, which is made with eel grown without the use of antibiotics or synthetic antibacterial agents and grilled in a sauce that does not use coloring or preservatives.
We sell “Eel Kabayaki”.
At AEON Retail, we offer TOPVALU GREEN EYE NATURAL, an extra-large and extra-large size product that can be shared with everyone.
We will prepare a record 100,000 eel kabayaki*3). In addition, in order to make eel more familiar to people, we will be proposing new products that are casual versions of shirayaki and kabayaki for the MZ generation.
Furthermore, as an alternative product that utilizes sustainable marine resources other than eel, we have a lineup of minced meat cutlets made with “unused fish ganzo birame,” and we also offer rice thieves as a new summer stamina menu to replace eel. We will also be serving Korean cuisine “Gejang,” which is also known as “Gejang.”

– * -Points of this year’s initiatives-*
■ * Expand sales of extra-large and extra-large eel kabayaki that can be shared and are cost-effective *
As people become more frugal due to rising prices, TOPVALU Green Eye Natural has been well-received as “can be shared by multiple people” and “good value for money.”
We will have 100,000 eel kabayaki from Kagoshima prefecture, the largest ever, in extra-large and extra-large sizes.

■ * Selling new casual Shirayaki and Kabayaki products aimed at the MZ generation *
We want more young people to enjoy our food, so we will be selling Shirayaki, which is pre-cut, highly versatile, and affordable, and Kabayaki, which can be skewered and eaten just like yakitori. .

■ * Proposing a wide range of ways to enjoy “Doyo no Ushi no Hi” with alternative products *
Since 2016, we have been developing alternative products that utilize sustainable marine resources other than eel. This year, we will be proposing minced meat cutlet made with “unused fish ganzo birame” caught off the coast of Chiba Prefecture because it is substandard and not available on the market. In addition, we will offer a new summer stamina menu to replace eel, such as the Korean dish “Gejang”, which is also known as the rice thief, and offer a wide range of ways to enjoy it.

– * [Sales Overview] *
Sales period: Sequentially from July 8, 2023 (Monday) *1
Sales stores: Approximately 380 stores including “Aeon” and “Aeon Style” *2 “Aeon at Home Aeon Net Super” URL https://shop.aeon.com/netsuper/

– * [Product example] *
※The image is an image.

Product name*: Topvalu Green Eye Natural Eel Kabayaki from Kagoshima Prefecture* *Extra-large and extra-large sizes will be sold from July 22nd (Monday) to July 24th (Wednesday).
Price: extra large size
190g *4) 2,780 yen (3,002.40 yen including tax) *5
211g *4) 2,980 yen (3,218.40 yen including tax) *5
   Super extra large size
236g *4) 3,280 yen (3,542.40 yen including tax) *5
265g *4) 3,580 yen (3,866.40 yen including tax) *5
Features: Raised without the use of antibiotics or synthetic antibacterial agents, and carefully baked with a sauce that does not use coloring or preservatives.
We are particular about taste and size, and the extra large size is a size that can be cut into one piece and shared by everyone.
[Arrangement menu proposal]
Eel egg bowl
Refreshing with seasonings♪ Eel and inari sushi

Product name: * Newly grilled eel from Miyazaki Prefecture * *6 *Sales from July 22nd (Monday) to July 24th (Wednesday)
price:
138g *4) 2,580 yen (2,786.40 yen including tax) *5
161g *4) 2,780 yen (3,002.40 yen including tax) *5
196g *4) 2,980 yen (3,218.40 yen including tax) *5
Features: Among farmed eels, those that grow to a shipping size within one year are called “new baby” eels, and are said to be a
masterpiece that only those in the know know because of their soft flesh and skin.

Product name: * Charcoal-scented Chinese eel grilled into bite-sized pieces * Price: 65g 698 yen (753.84 yen including tax) *5
Features: Pre-cut and highly versatile product. Due to vacuum packaging, the expiration date will be longer than usual.
Product name: *Chinese eel snack skewer kabayaki*
Price: 4 pieces, 798 yen (861.84 yen including tax) *5
Features: Eel is skewered, making it a snack skewer that you can easily enjoy just like yakitori.
– [Suggestion for ox day other than eel]
Product name: * Ganzo birame minced meat cutlet *
Price: 4 pieces, 298 yen (321.84 yen including tax) *5
Features: A minced meat cutlet that uses Ganzo birame, an unused fish from Chiba prefecture that is substandard and not available on the market, as part of the raw material. Flounder has a unique, mild, and light flavor.
[Arrangement menu proposal]
Minced pork cutlet of Ganzo flounder and chive egg bowl
Okra and grated yam rice bowl with minced pork cutlet of Ganzo flounder

Product name: * ASC certified Kamaishi cherry salmon kabayaki style * *Sales from July 22nd (Monday) to July 24th (Wednesday)
Price: Approximately 80g/1 piece, 398 yen (429.84 yen including tax) *5 Features: We use Kamaishi cherry salmon from Iwate Prefecture, which was the first in the world to obtain ASC certification for marine aquaculture. Slowly grilled with a sweet sauce, the skin is golden brown and the inside has a fluffy texture.
Product name: * Cajun style steamed crab (for raw consumption) * *Available from Saturday, July 20th
Price: 880 yen per 300g (950.40 yen including tax) *5
Features: Crab marinated in spicy sauce with garlic. Since it has already been heated, you can eat it as is.

Product name: * Jukumibokgeum (spicy stir-fried octopus) *
*Available from Saturday, July 20th
Price: 460g 980 yen (1058.40 yen including tax) *5
Features: The spiciness and flavor of gochujang is addictive. Heat and enjoy.

*1: Doyo no Ushi Day in 2024 will be Wednesday, July 24th.
*2: Stores in the Kanto, Hokuriku-Shinetsu, Tokai, Kinki, and Chugoku-Shikoku areas. Products handled and sales start date vary depending on the store.
*3: In addition to over-the-counter sales, this includes pre-order sales. *4: Handling may vary depending on the store. Contents vary depending on individual differences.
*5: When purchased individually, the tax-included price will be rounded down to the nearest decimal point.
*6: In the Tokai area, in addition to Miyazaki Prefecture, we will also sell new eel kabayaki from Aichi Prefecture. 135g price: 2,780 yen (3,002.40 yen including tax)

– For your reference
* [Aeon eel now accepting reservations] *

Reservations can be made in-store or online until July 15th (Monday, holiday). When ordering at Aeon Net Super, you can use “PickUp!” which allows you to pick up your order at the store as well as at your home. *Receipt method varies depending on the store. Please check the order screen of each store for details.
Special eel reservation site
http://chirashi.otoku.aeonsquare.net/unagi/

that’s all
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