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Home » Oricon Co., Ltd. 2024 “New NISA Securities Company/Bank” usage data | New NISA users who opened an account for the first time Securities companies: 44.0% Banks: 49.2% (Oricon Customer Satisfaction (R) Survey) )

Oricon Co., Ltd. 2024 “New NISA Securities Company/Bank” usage data | New NISA users who opened an account for the first time Securities companies: 44.0% Banks: 49.2% (Oricon Customer Satisfaction (R) Survey) )

Oricon Co., Ltd.
2024 “New NISA Securities Company/Bank” Usage Data | Users who opened an account with New NISA for the first time [Securities company]: 44.0% [Bank]: 49.2% (Oricon customer satisfaction (R) survey) Information referenced when considering [Securities company] “Information from YouTube” is the most common among “10s and 20s” 23.5% Priority points before using [Securities company] “A wealth of investment products”, [Bank] “Investment products” “Easy to understand” ranked highest
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Oricon ME Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Hisashi Koike; abbreviated as Oricon), which conducts customer satisfaction surveys from a third-party perspective targeting only actual users, announced on July 1st that In addition to the “2024 Oricon Customer Satisfaction (R) Survey New NISA Securities
Companies/Banks” announced, the “New NISA Securities Survey” was compiled by separately interviewing 6,028 survey respondents (3,247 securities companies/2,781 banks). Company/Bank Usage Data” has been released. The results were as follows.
[Image 1: https://prtimes.jp/i/34467/525/resize/d34467-525-6bc5fb1b999bc72c1709-0.png&s3=34467-525-b045febb5d0cf0a037e946d3c8b32ef0-2481×2009.png ]
New NISA image (from illustration AC)
“New NISA Securities Company/Bank” 《Survey Questions & TOPICS》 Account opening status └ New NISA users who opened an account for the first time [Securities company]: 44.0%, [Bank]: 49.2%
Investment quota usage status
└For both [securities companies] and [banks], the majority of respondents said they were using both accumulation investment limits and growth investment limits.
└[Securities companies] More than 40% of people in their 60s and above only manage growth investment quotas.
Is the person in charge available?
└[Securities company] “I have never had any help from you” and [Bank] “I had a sales representative help me” were the most common responses.
Information referenced during consideration
└[Securities company] Among “10s and 20s”, the most “information from YouTube” is 23.5%
└Referenced YouTube channels: “Ryo President University of Liberal Arts”, “Saving Otaku Fuyuko”, etc.
Points to consider before using
└[Securities companies] were most cited for “abundance of products they can invest in,” and for [banks] they were “easy to understand the products they can invest in.”
Trading frequency (growth investment limit)
└For [securities companies], the most common response was “about once a month,” and for [banks], the most common response was “neglected for more than 3 months.”
Transaction amount (build-up investment limit)
└For both [Securities companies] and [Banks], the most common response was “10,000 yen or more and less than 30,000 yen”
Reasons for not using accumulated investment limit or growth investment limit └“Preparing funds”, “Planning/considering”, “Based on your age, the investment limit is…”, “Growth investment limit is based on stock prices”, etc.
Note: Composition ratios are rounded to the second decimal place, so the total does not necessarily add up to 100.
1) Account opening status
└Users who “opened an account with New NISA for the first time”: 44.0% for [securities companies] and 49.2% for [banks]
A total of 6,028 actual users from 18 to 74 years old nationwide who are managing assets and trading with the new NISA account introduced at securities companies/banks from January 1, 2024 (Securities companies: 3,247 people / “New NISA securities company/bank usage data” compiled based on responses from interviews with banks (2,781 people). First, when asked about the “account opening status”, the percentage of users who “opened an account for the first time with New NISA” was 44.0% for [securities companies] and 49.2% for [banks]. In addition, looking at the percentage of people who opened a NISA account before 2024, we found that at [securities companies], a high percentage of users of the “General NISA” system was 39.0%.
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Account opening status (“New NISA Securities Company Bank” usage data) 2) Usage status of investment limits └ [Securities companies] [Banks] More than half of respondents say they are using both accumulation investment limits and growth investment limits └ [Securities companies] By age group, people in their 60s and above are using growth investments. More than 40% of respondents answered, “I only manage investment quotas,” and when I asked them about the status of their use of investment quotas (build-up investment quotas/growth investment quotas), the majority of both [securities companies] and [banks] answered, “I manage both of them together.” have become. Although the majority of people in most age groups said they would use both, 43.0% of people in their 60s or older at securities companies said they would use both. 42.7% said they only managed growth investment, which is higher than other age groups.
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Investment limit usage status (“New NISA Securities Company Bank” usage status data)
3) Is there any response from the person in charge? [Securities company] “I have never had any assistance,” [Bank] The most common response was “I had a sales person respond.”
Next, after opening the account, we asked whether the person in charge was responsive to procedures, consultations, and inquiries, either face-to-face, online, by phone, email, or chat. For [Securities companies], the highest percentage of respondents answered “I have never had any support from them” at 74.3%. For [Banks], the most common answer was “I was assisted by a sales representative” at 51.6%, followed by “I was assisted by a person in charge of opening an account” at 24.6%. Furthermore, there was a 50 point difference in the percentage of respondents who said they had never received any assistance from securities companies and banks.
As the number of Internet-only securities companies and banks is increasing, users of [securities companies] have less direct interaction with inquiries and sales representatives, while users of [banks] are less likely to receive support and support. It appears that many people are receiving it.
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Availability of support from the person in charge (“New NISA Securities Company Bank” Usage Status Data)
4) Information referenced during consideration └ [Securities company] “Information from YouTube” was the most common among “10s and 20s” 23.5% └ YouTube channels used as reference: “Both Presidents Liberal Arts University” and “Saving Otaku Fuyuko” “others
Next, regarding “Information used as reference during
consideration”, the most common answer for both securities companies and banks was “official (company) homepages”, but for “10s and 20s” in the age category of “securities companies”, “
“Information from YouTube” was the most common at 23.5%. There is a difference in the second and third highest percentages for people in their 60s and above compared to other age groups, and for securities companies, this is followed by newspaper advertisements and articles, followed by TV commercials and programs.
In addition, when we asked them about the YouTube channels they refer to, the following channels were mainly cited.
“Both Presidents Liberal Arts University” “Saving Otaku Fuyuko” “BANK ACADEMY” “[Investor] Ponchiyo” “Tapazou Investment University” “Mariko Mabuchi’s Stock Club” “A slow explanation of money trivia” ” “Lion-nii-san’s US stock FIRE is the best” “Channel for thinking about when to buy stocks” “Nakata Atsuhiko’s YouTube University -NAKATA UNIVERSITY” “Koala Sensei’s Current Events Festival”…etc.
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Situation referenced when considering (“New NISA Securities Company Bank” actual usage data)
5) Points to consider before using
└[Securities companies] were most cited for “abundance of products they can invest in,” and for [banks] they were “easy to understand the products they can invest in.”
Next, when asked about the “points they prioritized before using the product,” 42.4% of [securities companies] said “the widest range of products they can invest in,” and 32.7% of [banks] said “the ease of understanding the products they can invest in.” have become. In addition, we found that “abundance of payment methods” and “point return rate” were also ranked high among [securities companies], and “responsiveness of staff when making inquiries” among [banks].
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Points to consider before using (“New NISA Securities Company Bank” actual usage data)
6) Trading frequency (growth investment limit)
└For [securities companies], the most common response was “about once a month,” and for [banks], the most common response was “neglected for more than 3 months.”
Next, when looking at the “transaction frequency” of growth investment quotas, we found that among [securities companies], 32.1% said “about once a month,” while 24.8% said “less than that.” On the other hand, in [Bank], 39.1% answered “Less than that”, and the most common answer was “Leave it alone for more than 3 months”. This was followed by “about once a month” at 34.8%. It can be seen that the usage trends for both [securities companies] and [banks] are almost evenly divided when it comes to growth investment quotas.
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Transaction frequency of “Growth Investment Facility” managers (“New NISA Securities Company Bank” usage data)
7) Transaction amount (build-up investment limit) └For both
[securities companies] and [banks], “10,000 yen or more and less than 30,000 yen” is the most common.
Next, when we asked about the “(monthly) transaction amount” of the savings investment limit, the most common answer for both securities companies and banks was “10,000 yen or more and less than 30,000 yen.” “30,000 yen or more (more than)” followed by “30,000 yen or more and less than 50,000 yen” for [bank].
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Transaction amount of “Tsumitate Investment Facility” manager (“New NISA Securities Company Bank” usage data)
8) Reasons for not using the accumulated investment limit or the growth investment limit └ “Preparing funds,” “Planning/considering,” “Due to my age, the accumulated investment limit is…” “For the growth investment limit, I look at the stock price,” etc.
Next, we asked the users of [securities companies] and [banks] who answered “I do not trade or manage” either the “build-up investment limit” or the “growth investment limit”. When asked about the reasons why they are not doing so, the following were the main answers:
“Lack of funds” “I don’t have the funds ready yet” “I don’t have enough savings” “I simply don’t have the funds to invest” “I’m still considering the product. I plan to use it in the future.” “I plan to start using it soon.” “I’m unsure about which product to choose.”
“I’m still a beginner and there are a lot of things I don’t understand about the growth investment framework.” “I thought it would be more stable to save money.”
“Right now, the children are spending money and I want to invest, but I can’t put the money toward that.” “There were no attractive products.”
“Based on my age, it is not suitable for me to invest in fresh savings.” “I am worried about long-term investment.” “The growth investment limit is enough.”
“I only want to save money for retirement.” “Right now, there is an impression that stock prices are going up, and I believe that investing should be done with surplus funds.” “I plan to invest and operate within the growth investment framework.” However, stock prices have skyrocketed since the beginning of the year, so I have not been able to invest.I would like to wait for the right time to invest. 《Survey Overview》 2024 Oricon Customer Satisfaction (R) Survey “New NISA Securities Companies/Banks” Usage Data
■Announcement date: 2024/07/08 ■Research subject: oricon ME Co., Ltd. ■Research method: Internet survey
■Number of samples: Total 6,028 people ([Securities company]: 3,247 people, [Bank]: 2,781 people)
■Survey period: [Securities companies] 2024/4/5-4/15, [Banks] 2024/4/5-4/22 ■Definition: A securities company/bank registered with the Financial Services Agency that handles the new NISA introduced on January 1, 2024 and is licensed by the Financial Services Agency. However, only face-to-face account openings and transactions are allowed. Supporting securities companies/banks are excluded.
■Survey Target Gender: Not specified Age: 18-74 Region: Nationwide Conditions: Asset management and transactions using the new NISA account introduced from January 1, 2024 at securities companies/banks. However, those who only use old NISA accounts are not eligible.

*This report is a compilation of data obtained by separately interviewing respondents in the “2024 Oricon Customer Satisfaction (R) Survey New NISA Securities Companies/Banks” announced on July 1st regarding New NISA-related questions. is. For more information on customer satisfaction rankings, please refer to the official website and news release material PDF below.
2024 Oricon Customer Satisfaction (R) Survey “New NISA Securities Companies/Banks” Ranking
Ranking page URL: https://life.oricon.co.jp/rank_nisa/
Ranking release PDF: https://life.oricon.co.jp/information/749/ When quoting the contents of this press release, please keep the following points in mind.
・Statement of source: Please state that the survey was conducted by the research company “Oricon” or “Oricon Customer Satisfaction (R)”. – Description of related links: If introducing on the web, please provide a link to the official website of “Oricon Customer
Satisfaction (R)”.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000525.000034467.html