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Home » Pre-order sales for “GEN -Ma-“, a sake brand born with the concept of Japan’s “culture between”, will begin on July 8, 2024.

Pre-order sales for “GEN -Ma-“, a sake brand born with the concept of Japan’s “culture between”, will begin on July 8, 2024.

Pre-order sales for “GEN -Ma-“, a sake brand born with the concept of Japan’s “culture between”, will begin on July 8, 2024.
*Rufus Co., Ltd.*
Press release: July 8, 2024
**
Pre-order sales for “GEN -Ma-“, a sake brand born with the concept of Japan’s “culture between”, will begin on July 8, 2024.
*We have started pre-order sales for the new sake brand “GEN -Ma-“. * Sake brand “GEN -Ma-”
Rufus Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Ryotaro Tsuchiya) will launch the sake brand “GEN” on July 17, 2024.
-Ma-” has started pre-order sales.
Limited top-quality sake “GEN” as a flagship model
From July 8th (Monday), pre-order sales for “-Ma-” will begin exclusively online on the official brand website.

– * “GEN -ma-” brand overview *
『GEN
-Ma-‘ is a sake brand based on the Japanese aesthetic sense of ‘Ma culture’ that makes you want to share special time and space with your loved ones. The element of “ma” exists in Japan’s aesthetic sense and values. What moves us is when we come into contact with the invisible things between relationships. We will spread the charm of “ma” through GEN’s sake and worldview.

“GEN
The brand name for “-Ma” is derived from the kanji “ma”, which can be read in various ways, “Genuine”, which has meanings such as “authenticity, purity,” and “Genuine,” which means auspicious origin in Japanese. It has the meaning of “carrying one’s strength.”

– * Product Details*
– Product name: GEN
– Item: Sake
– Capacity: 720ml
– Raw rice: 100% Akita Sake Komachi
– Rice polishing ratio: 35%
– Alcohol content: 16%
– Pasteurization: 1 time
– Manufacturing location: Akita Prefecture
– Storage method: Requires refrigeration
– Number of sales: limited quantity
– Price: ¥33,000 (tax included)

A top-quality Junmai Daiginjo sake made with carefully selected rice ingredients from Akita Prefecture.
This sake has a unique taste and personality that can only be found in a region rich in nature blessed with water and rice production, and the uniqueness known as terroir is imbued in this alcoholic beverage. This pure rice daiginjo sake
Bag hanging (Shizuku sake)
The limited edition products are delicately and carefully prepared, paying close attention to every detail. The sake is squeezed in a special bag, and the sake that drips out without any pressure is enclosed in a bottle.
Brewed in a super limited edition. Its flavor is full of elegance and gentleness, making it a masterpiece that will make you smile.

– * Brewing partner “Oonogawa” *
“Onogawa” was founded in 1919 in Yokote City, Akita Prefecture, the birthplace of “Yamauchi Toji”, one of Japan’s leading chief brewer groups. We pursue the infinite possibilities of Japanese sake by sticking to traditional techniques and valuing manual labor. Onogawa’s passion and craftsmanship spirit won the Gold Award at the 2020 National New Sake Appraisal. The mutual desire to innovate and develop traditional culture resonated with each other, and after three years, a wonderful brand that could only be created by both parties was completed.
We aim to create social value and contribute to global cultural exchange, rather than simply a profit-seeking project.

– *Pre-order details*
– Reception period: July 8th (Monday) to 15th (Monday)
– Shipping period: Shipping sequentially from July 16th (Tuesday) – Since everything from manufacturing to shipping is done by hand, quantities are limited.

Advance reservations will be opened and accepted from the URL below from 18:00 on Monday, July 8, 2024.
– Reception URL: https://gen-sake.jp/
– GEN official website: https://gen-sake.jp/
– GEN Instagram: @gen_sake https://www.instagram.com/gen_sake/

– *For inquiries regarding this matter: info@gen-sake.jp*
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000001.000144948.html

*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=144948&release_id=1




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