Skip to content
Home » amana Co., Ltd. amana Co., Ltd. releases a free shooting preparation checklist that corporate brand managers can use in shooting direction

amana Co., Ltd. amana Co., Ltd. releases a free shooting preparation checklist that corporate brand managers can use in shooting direction

[amana Co., Ltd.] amana Co., Ltd. releases a free shooting
preparation checklist that corporate brand managers can use in shooting direction
*Amana Co., Ltd.*
Press release: July 9, 2024
**
amana Co., Ltd. releases a free shooting preparation checklist that corporate brand managers can use in shooting direction
*~Companies should take thorough precautions when it comes to photography in order to respond to the 91% of audiences who said they “expect visual content from brands”~*

Amana Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Takeaki Kaneko; hereinafter referred to as “Amana”), which realizes communication innovation through creativity, has been developing national brands since its establishment in 1979 as an advertising photo production company. We have been promoting tens of thousands of brand communication projects annually. Amana has released a free “Shooting Preparation Checklist” that condenses visual production know-how from 45 years of history.

Free download of shooting preparation checklist

▼Background of checklist publication
Content Marketing is the world’s largest content marketing event held every fall in Cleveland, USA.
According to a study published in World, 91% of audiences expect to receive regular visual content from brands they care about. It is also said that 94% of a brand’s first impression is based on its design. Communicating brand visuals is becoming more and more important, and corporate brand managers need to prepare a large amount of marketing materials, such as product images and talent visuals, to be
disseminated on SNS and various media.

It still takes a lot of time and effort for corporate brand managers to direct photo shoots. Confirmation work is extremely hectic and involves coordinating with a wide range of stakeholders and responding to unexpected problems, which tends to strain human resources. Amana, a photography professional with approximately 45 years of experience, recommends thorough preparation before shooting. Therefore, we have released a free photo shoot preparation check that corporate brand managers can use when directing photo shoots. This checklist can be used both when requesting filming to a production company and when in-house filming.
Reference article:
・”Design accounts for 90% of a brand’s first impression. Will AI visuals be useful?”
  https://insights.amana.jp/article/36440/
・”Three tips for choosing a photographer to avoid failure when requesting a photo shoot”
  https://insights.amana.jp/article/24869/
・”What are the technical terms you need to know on set? Surprising words you hear in daily life.”
  https://insights.amana.jp/article/24650/
・”What are the technical terms you need to know on set? – Maniac words you only hear on set.”
  https://insights.amana.jp/article/24635/

▼About the shooting preparation checklist
amana has started making its photo shoot preparation checklist available for free. The checklist is developed in Excel format and can be used immediately in your project.

Free download of shooting preparation checklist

▼* Main contents of shooting preparation checklist*
– * List of basics: * Checklist of basic items needed for shooting – * List for talent shoots: * Special preparations for talent shoots (campaigns, flowers in the dressing room, flowers delivered by hand, etc.)
– *List for outdoor shooting: *Preparation items and check points for outdoor shooting
– * List for studio shooting: * Necessary preparations for studio shooting – * Preliminary materials list: * Preparation of materials necessary for shooting (PPM materials, comps/incense discs, layout data, etc.)
– *Corona countermeasures list: *Corona countermeasures for safe shooting

▼About Amana Co., Ltd.
Established in 1979 as an advertising photo production company. After that, stills, videos (TV commercials, web videos, etc.), CG
(retouching, 3DCG, apparel)
We have expanded our business to become one of the largest production companies in Japan, producing and providing visual production such as CG). Currently, we have abundant creative resources and annual 15,000
Utilizing the knowledge cultivated through numerous projects, we work to creatively realize communication innovations that convey the value of client companies and move people. Furthermore, by combining Amana’s uniquely developed products (solutions), we can improve corporate communication measures and
We work with clients on many projects that increase corporate value, such as supporting the promotion of DX (digital transformation).

*Amana Co., Ltd. Company Profile*
Representative: Representative Director and President Tsuyoshi Kaneko Location: 2-2-43 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Established: April 1979
Capital: 100 million yen
Number of employees: (consolidated) 646 *As of January 1, 2024 Business details:
Visual communication business (strategy/planning in the communication field, brand design & activation, inner communication, content marketing, content production/editing, prototyping, movie/graphic production, web production, planning of various other promotional measures, etc.)
URL: https://amana.jp/
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000315.000040283.html

*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=40283&release_id=315


Unsubscribe HTML email

Copyright © PR TIMES Corporation All Rights Reserved.