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Home » All lectures are free “Nikkei Cross Trend FORUM 2024” (July 23rd to 25th)

All lectures are free “Nikkei Cross Trend FORUM 2024” (July 23rd to 25th)

Nikkei BP Co., Ltd.
All lectures are free “Nikkei Cross Trend FORUM 2024” (July 23rd to 25th) ~Dentsu, Hakuhodo DY Holdings, Starbucks Coffee Japan, Lawson, Ajinomoto, Asahi Breweries, Shiseido Japan, CCC, Netflix…key people from notable companies will be on stage one after another~
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Nikkei Cross Trend, a media specializing in marketing and innovation by Nikkei BP, Inc. (Headquarters: Minato-ku, Tokyo, President and CEO: Tetsuya Iguchi), will hold a large-scale event called Nikkei Cross Trend from July 23rd (Tuesday) to July 25th (Thursday). “Cross Trend FORUM 2024” will be held.
Nikkei Cross Trend will hold a large-scale event “Nikkei Cross Trend FORUM 2024” for three days from July 23rd (Tuesday) to July 25th (Thursday) under the theme of “Marketing for All.” How can we provide “experiences” that are unique to our brand to “individual customers” while making good use of the strengths of digital and real life? Key people from notable companies will talk about their initiatives. On the 23rd (Tuesday), we will bring back a real lecture for the first time in 5 years, followed by online lectures on the 24th (Wednesday) and 25th (Thursday). We have started accepting applications for lectures one by one, and now all the lectures have been submitted. All lectures are free of charge, and we have over 20 diverse lectures available. We provide the latest trends in digital innovation and tips for solving problems at the forefront of business.
[Image: https://prtimes.jp/i/144174/3/resize/d144174-3-672c0a9aa507d5fb1445-0.png&s3=144174-3-2b2bbba0a62799e621c607e02c79492d-1499×784.png ]
●Click here to register for free
https://events.nikkeibp.co.jp/xtf/2024/info/
The theme for 2024 is “Marketing for All.”
The limits of mass communication, the re-emergence of real consumption after the coronavirus pandemic, the rapid penetration of generative AI, the full-fledged implementation of cookie regulations, the rapid growth of neighborhood consumption, the expansion of “ageing” due to the diversification of consumers, etc. There are countless market and consumer changes that have a major impact on marketing.
Despite this, there are many companies and brands that are building strong connections with customers and responding to change. Rather than viewing “marketing” as a single function or a uniform task carried out by one department, think of it as something that should be carried out by everyone involved in the entire process of delivering value to customers. How can we provide “experiences” that are unique to our brand to “individual customers” while making good use of the strengths of digital and real life? Key people from notable companies will talk about their initiatives.
[Sponsor’s lecture (partial)]
-Real lecture-
■Expansion and transformation of advertising communication
dentsu Japan CEO Dentsu Representative Director and President Executive Officer Suguru Sano × Hakuhodo DY Holdings Executive Vice President Hakuhodo DY Media Partners Representative Director and President Hiroki Yajima
https://ers.nikkeibp.co.jp/user/contents/2024y0723xtf/real_detail.html#F-19A ■What is the “marketing organization and human resources” that create value? The current status of Ajinomoto’s reforms
Tatsuya Okamoto, Managing Executive Officer, Deputy General Manager of Food Business Headquarters, and Head of Marketing Design Center, Ajinomoto × Yoshihiro , COO of GrowthX
https://ers.nikkeibp.co.jp/user/contents/2024y0723xtf/real_detail.html#F-19B ■Increase experience value and brand value with a focus on “people” Starbucks Coffee Japan Chief Retail Marketing Officer (CRMO) Hisae Morii https://ers.nikkeibp.co.jp/user/contents/2024y0723xtf/real_detail.html#F-13A ■New value creation marketing that is necessary in the digital age Head of New Value Creation Marketing Division, Shiseido Japan Ms. Kichiko Kitahara
https://ers.nikkeibp.co.jp/user/contents/2024y0723xtf/real_detail.html#F-15A -Online lecture-
■“Global Real×Tech Convenience” The future that the Lawson Group is aiming for Lawson Representative Director and President
Mr. Sadanobu Takemasu
https://ers.nikkeibp.co.jp/user/contents/2024y0723xtf/online_detail.html#OF-211 ■Asahi President Matsuyama talks about the thinking methods of marketing leaders that lead to success
Asahi Breweries President Kazuo Matsuyama × The Marketing Leadership Masterclass Thomas Barta
https://ers.nikkeibp.co.jp/user/contents/2024y0723xtf/online_detail.html#OF-212 ■Evolution of Marui Group into a “Social Issue Solving Company” Marui Group President and Representative Director Hiroshi Aoi × i.lab Managing Director Representative Director Yukinobu Yokota
https://ers.nikkeibp.co.jp/user/contents/2024y0723xtf/online_detail.html#OF-311 ■CCC retail revolution, overcoming the dilemma of innovation Culture Convenience Club Representative Director, President and CEO Mr. Yoshinori Takahashi
https://ers.nikkeibp.co.jp/user/contents/2024y0723xtf/online_detail.html#OF-312 ■How people and companies will connect in the future using the new index “Customer Happiness”
Communication Designer/Fan Base Company Chairman Mr. Satonao Sato x Note Producer/Blogger Motohiko Tokuriki
https://ers.nikkeibp.co.jp/user/contents/2024y0723xtf/online_detail.html#OF-331 ■Customer data tells us how customers feel ~Use of flow data~ Ikkyu Representative Director and President
Mr. Jun Sakaki
https://ers.nikkeibp.co.jp/user/contents/2024y0723xtf/online_detail.html#OF-231 ■ “King” conversation about eating out The secret to CX that will make you want to come back again
Mr. Kazuhiro Nomura, Representative Director and President of BK Japan Holdings × Mr. Masayuki Kato, Representative Director and President of Monogatari Corporation
https://ers.nikkeibp.co.jp/user/contents/2024y0723xtf/online_detail.html#OF-232 ■Interview with Netflix City Hunter P “The secret to creating works that are loved”
Netflix Content Division Director (Live Action) Shinichi Takahashi x Re entertainment Representative Director Atsuo Nakayama
https://ers.nikkeibp.co.jp/user/contents/2024y0723xtf/online_detail.html#OF-242 ●Click here to register for free
https://events.nikkeibp.co.jp/xtf/2024/info/
*Registration for some lectures may have reached capacity and registration has ended.
[Click here for event overview]
·name
Nikkei Cross Trend FORUM 2024/CHATBOT SUMMIT TOKYO 2024
・Period
[Real event] July 23, 2024 (Tuesday)
[Online event] July 24th (Wednesday) to July 25th (Thursday), 2024 *All lectures are free (advance registration required)
·venue
July 23rd only
“Hamamatsucho Convention Hall”
https://www.hmc.conventionhall.jp/access/
2 minutes from the north exit of JR/Tokyo Monorail Hamamatsucho Station Directly connected to Toei Subway Oedo Line/Asakusa Line Daimon Station Exit B5 [About Nikkei Cross Trend]
“Nikkei Cross Trend” (https://xtrend.nikkei.com/) is a digital media that provides information on marketing strategies, product
development, new business creation, etc. Based on data and examples, this book provides detailed information on the front lines of new product development, marketing strategies, and business strategies of companies, which are changing due to the evolution of digital technology. We will reveal the key points of “selling products” and “service development.” The target audience is a wide range of business people, including corporate management planning, new business development, product planning and development, systems, marketing, sales, and customer contact, and we mainly deliver websites, smartphone sites, and smartphone apps.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000003.000144174.html