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Home » Gunze Co., Ltd. BODY WILD x Gunze Green A carbon negative initiative that absorbs more greenhouse gases than i t emits! Furthermore, we obtained the first “CARE certification (ENVIRONMENT)” in Japan.

Gunze Co., Ltd. BODY WILD x Gunze Green A carbon negative initiative that absorbs more greenhouse gases than i t emits! Furthermore, we obtained the first “CARE certification (ENVIRONMENT)” in Japan.

[Gunze Co., Ltd.] BODY WILD x Gunze Green
Initiatives to become carbon negative, where the amount of greenhouse gas absorbed exceeds the amount of greenhouse gas emissions! Furthermore, we obtained the first “CARE certification (ENVIRONMENT)” in Japan.
*Gunze Co., Ltd.*
Press release: July 9, 2024
**
BODY WILD×Gunze Green
Initiatives to become carbon negative, where greenhouse gas absorption exceeds greenhouse gas emissions! Furthermore, we obtained the first “CARE certification (ENVIRONMENT)” in Japan.
Gunze Co., Ltd. (Headquarters: Kita-ku, Osaka City, President: Toshiyasu Saguchi, hereinafter referred to as Gunze) is a consolidated subsidiary of Gunze Green Co., Ltd. (Headquarters: Amagasaki City, Hyogo Prefecture, President: Toshiyasu Hamamatsu).
In collaboration with Yoichiro (hereinafter referred to as Gunze Green), we have achieved carbon negative status, where the amount of greenhouse gas absorbed exceeds the amount of greenhouse gas emissions. Absorption amount and “BODY” through Gunze Green’s greening business
Kyushu University Urban Research Center will collect the emissions during the production of “3D-Made Boxers” and “Cutoff(R) Boxers” (hereinafter referred to as applicable products (*)) sold by “WILD” by Natural Capital Credit, a general incorporated association. Calculated with the cooperation of the consortium. As a result, after analysis using a method developed by the center, “BODY
WILD” target products have been recognized as achieving carbon negative status.

Furthermore, the Japan Institute for Metrology and Sustainability, a third-party organization (location: Minato-ku, Tokyo, representative director: Hidetaro Takeda, associate professor at Kyushu University), has confirmed that the amount of greenhouse gases emitted during the process of manufacturing products CARE Certification (ENVIRONMENT), which indicates carbon negative
We are pleased to announce that we have obtained the first
certification in Japan for “Carbon Negative”.
(*) Some products are excluded due to differences in manufacturing processes.

* ■Environmentally friendly “BODY WILD” discovered through
industry-academia joint research*

Gunze Green’s greenhouse gas reduction contribution through its greening business and “BODY”
To calculate the amount of greenhouse gases generated by the production of “WILD” products, a highly reliable method called Enhanced Life Cycle Assessment, developed by the Kyushu University Urban Research Center through industry-academia collaboration research, is used. Based on this reliable analysis, the amount of greenhouse gas emissions and reductions are accurately calculated, and Gunze Green’s greening project and “BODY”
WILD” target products have been recognized as carbon negative. * ■ Carbon negative initiatives in collaboration with Gunze Green * “BODY
While the process of manufacturing one “WILD” product emits approximately 2.209 kg-CO2e (*) of greenhouse gases, Gunze Green supplies trees throughout the country that absorb approximately 4,843 t-CO2e of CO2 per year. Masu. “BODY
Products eligible for “WILD” have been proven to be carbon negative, meaning that their greenhouse gas emissions are virtually zero or less.
(*) CO2 equivalent, a value calculated in terms of carbon dioxide. * ■ Obtained “CARE ENVIRONMENT Carbon Negative certification” and initiatives for environmentally friendly products recognized by third-party organizations *
“CARE Certification” is the world’s first initiative created by the Japan Institute for Metrology and Sustainability that allows anyone to see whether the environmental impact and human rights are being respected during the manufacturing process of a product. “CARE certification” includes “ENVIRONMENT” and “HUMAN
There are two divisions: “RIGHT” (human rights division). Gunze believes that this is a value that should spread even further around the world in the future, and we
Carbon
Obtained “Negative Certification” (Environmental Division). Gunze will continue to strive for sustainable manufacturing with the aim of creating an “earth-friendly world.”
■Comment from Hidetaro Takeda, Associate Professor, Kyushu University, Institute for Metrology and Sustainability
In order to obtain the first “CARE Certification (ENVIRONMENT)” in Japan, we have partnered with Gunze Co., Ltd. to obtain “BODY Certification”.
We are really happy to be able to work with you in developing “WILD” as an earth-friendly underwear. Global warming has various effects on the natural environment and human life. Under these circumstances, Gunze Co., Ltd.’s initiative to offset greenhouse gas emissions associated with underwear manufacturing through its group’s greening business is a globally valuable initiative that is leading the industry. Making the earth more livable and tomorrow more comfortable. We will continue to work with Gunze Co., Ltd. for the future of the earth.
* ■BODY WILD is the first brand renewal since its debut in 1998* “BODY” has been developed as a men’s underwear brand since 1998. WILD has been renewed in February 2024, along with its concept and logo, as a total apparel brand that supports a seamless lifestyle. The concept is “returning the body to nature.” In line with the times when lifestyle and fashion have become seamless and people choose things they can relate to, we are taking on the challenge of moving to a new stage with a lineup that allows you to feel the brand’s DNA of “the pursuit of comfort” throughout your body.
* BODYWILD brand site * https://www.gunze.jp/bodywild/

* ■Sales information*: Nationwide mass merchandisers, retail stores, Gunze directly managed stores
             GUNZE STORE (Gunze official mail order) https://www.gunze.jp/store/ *About details about this release*
https://prtimes.jp/main/html/rd/p/000000620.000023550.html

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