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Home » Japan Sake Brewers Association Central Association Approximately 4,500 people enjoyed sake from all over the country! The world’s largest sake event “Sake Fair 2024” was held not only by sake fans but also by many young people and foreign visitors

Japan Sake Brewers Association Central Association Approximately 4,500 people enjoyed sake from all over the country! The world’s largest sake event “Sake Fair 2024” was held not only by sake fans but also by many young people and foreign visitors

[Japan Sake Brewers Association Central Association]
Approximately 4,500 people enjoyed sake from all over the country! The world’s largest sake event “Sake Fair 2024” was held not only by sake fans but also by many young people and foreign visitors to Japan! *Japan Sake Brewers Association Central Association*
Press release: July 9, 2024
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Approximately 4,500 people enjoyed sake from all over the country! The world’s largest sake event “Sake Fair 2024″ was held not only by sake fans but also by many young people and foreign visitors to Japan! *Not only the sake fans who were looking forward to it, but also many young generation Z and foreign visitors to Japan attended! 2 days filled with enthusiasm and smiles*
Sake Fair 2024
Sake Fair 2024 was visited by many young people from Generation Z and foreign visitors to Japan.
The Japan Sake Manufacturers Association (hereinafter referred to as the Central Association), the largest organization in the Japanese sake industry to which approximately 1,600 alcoholic beverages (sake, authentic shochu/awamori, and hon mirin) manufacturers belong, has announced that it will make an announcement on Friday, July 5, 2024. )・“Sake Fair 2024” was held at Sunshine City, Ikebukuro for two days on the 6th (Saturday). Approximately 4,500 people attended, including not only Japanese sake fans who had been looking forward to it, but also many young Generation Z and foreign visitors to Japan, and the two days were filled with enthusiasm and smiles.

“Sake Fair 2024” is the “Reiwa 5th Sake Brewing National New Sake Appraisal” It consists of three events: the “Public Sake Party” (hereinafter referred to as the “Public Sake Party”), the “16th National Sake Fair” (hereinafter referred to as the National Sake Fair), and the “Sake Seminar”. Anticipation was so high that advance ticket sales sold out quickly this year as well.
At the “National Sake Fair,” each of the 45 prefectures had a theme, and the best selection of sake that fit that theme was brought together, allowing visitors to experience their diversity and charm. The “Public Sake Sake Party” was the only opportunity to sample approximately 400 prize-winning sakes from the National New Sake Appraisal, allowing participants to enjoy ginjo sake made to the best of the techniques of sake breweries. At the “Sake Seminar”, there were presentations on the activities of the university student’s sake circle, and proposals were made from various perspectives.

* Popular with foreign visitors to Japan and students! *
This “Sake Fair 2024” was the first time that tickets could be purchased directly from overseas, and more foreign visitors to Japan and young people of Generation Z visited than in previous years.

In recent years, sake has become available in restaurants overseas, and exports are also strong.
A British woman who came to Japan because she loves Japanese culture and sake said, “Sake not only has traditional techniques that have been passed down, but also has a wide variety of flavors and aromas.It has become popular in the UK because of the uniqueness and depth of the makers. “It can be paired with any kind of food. In some places, it’s being treated as the same as high-end wine.” In addition, a Taiwanese man who came to Japan for this event said, “Japanese culture and brewing techniques are truly amazing.We are also paying attention to the fact that it will be registered as a UNESCO Intangible Cultural Heritage.”Sake will become an alcoholic drink that will be drunk even more around the world in the future.” It will be.
”, indicating that opportunities to experience sake are increasing overseas, and there is a growing interest not only in the taste but also in the traditional sake brewing culture.

In addition, a man who entered the workforce this year said, “Recently, I’ve become so fond of Japanese sake that I even travel to enjoy it.Sake has many different characteristics, and sake is the pride of Japan.
” commented.
A woman attending a university in Tokyo commented, “I was invited to participate by a friend who loves sake. I was surprised by how many delicious and fragrant drinks there were.” I could also see it expanding.

In addition, a donation corner for the 2020 Noto Peninsula Earthquake was set up at this event, and a large amount of support for the reconstruction of the disaster-stricken areas was gathered, as well as many voices of support from sake fans at the exhibition booths in the disaster-stricken areas. I did.

Koichi Saura, vice president of the central association, said, “We would like people to take advantage of the Sake Fair as an opportunity to experience the appeal of sake, such as the efforts, culture, and climate of sake breweries and local communities across the
country.Next year’s Osaka World Expo is also coming up. I hope that people from overseas will learn about our attractions and become an inspiration for sake brewery tourism.” Shin’emon Konishi, also vice president of the central association, said, “Recently, there has been a lot of interest in sake from young people and from overseas.This year we aim to have it registered as a UNESCO Intangible Cultural Heritage, but we hope to take this opportunity to increase the “We want to get people interested in sake and pass it on to the next generation. We want the sake fair to be a once-in-a-lifetime opportunity to encounter sake,” he said, appealing to people from both Japan and abroad who are interested in sake.

* ◆Status of the day *
* -Public Sake Party-*
Reiwa 5th Sake Brewery National New Sake Appraisal Public Sake Party Reiwa 5th Sake Brewery National New Sake Appraisal Public Sake Party * -National Sake Fair-*
16th National Sake Fair
16th National Sake Fair
* -Sake seminar-*
Sake seminar
Sake seminar
* ◆Summary of Sake Fair 2024 *
Official name: Sake Fair 2024
Date and time * 1. 16th National Sake Fair *
July 5th (Friday) Part 1 17:00-20:00
Saturday, July 6th Part 2 10:00-13:00 Part 3 15:00-18:00
* 2. Reiwa 5th Sake Brewery National New Sake Appraisal Public Sake Party * Saturday, July 6th Part 1 10:00-13:00 Part 2 15:00-18:00
*1.2. Complete replacement system for both
* 3.* * Sake seminar* –
July 6th (Sat) 8 courses in total 10:30-16:30
venue
Ikebukuro Sunshine City (3-1-1 Higashiikebukuro, Toshima-ku, Tokyo) * 1. 16th National Sake Fair * Cultural Center Building 3F Exhibition Hall C * 2. Reiwa 5th Sake Brewing Year National New Sake Appraisal Public Sake Party * Cultural Center Building 4F Exhibition Hall B
* 3. Sake seminar * – Bunka Kaikan Building 5F Special Hall

Contents * 1. 16th National Sake Fair*: You can sample and purchase a variety of famous sake from 45 prefectures nationwide.
* 2. Reiwa 5 Sake Brewing Year National New Sake Appraisal Public Sake Party*: You can sample approximately 400 prize-winning sakes from the “National New Sake Appraisal” held in May of this year.
* 3. Sake Seminar * -: Seminars on various themes such as how to drink and enjoy sake
Ticket price * 1. 16th National Sake Fair * (capacity 1,200 people each time) General: 3,000 yen / Student discount: 2,500 yen (limited to students under 20-25 years old)
*Both regular and student discounts come with an original choko spout. * 2. Reiwa 5th Sake Brewing Year National New Sake Appraisal Public Sake Party* (Capacity 500 people each time)
General: 4,000 yen/Student discount: 3,500 yen (limited to students under 20-25 years old)
*Both regular and student discounts come with original glasses. * 3.* * Sake seminar* (Capacity for each course: 46 people)
Paid/Priority sale to those who have purchased National Sake Fair or Public Sake Party tickets
How to make a reservation https://ars-sunshine.triplabo.jp/home *Sold online at LINKTIVITY
Official website https://sakefair.com/
Sponsored by Japan Sake Brewers Association Central Association Note: Entry is prohibited for those under 20 years of age, even if accompanied by a guardian.
* ◆National Sake Fair – Exhibition themes for each prefecture* 16th National Sake Fair Exhibition theme for each prefecture * ◆Sake seminar schedule* Held only on Saturday, July 6th / Only for ticket purchasers
Sake seminar schedule
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