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Home » I would like this to be a hint for Japanese companies to survive and thrive in this harsh world. “Unit prices, profits, and customer base will rise!” Publication of “High Brand Marketing for Small and Medium Enterprises”

I would like this to be a hint for Japanese companies to survive and thrive in this harsh world. “Unit prices, profits, and customer base will rise!” Publication of “High Brand Marketing for Small and Medium Enterprises”

I would like this to be a hint for Japanese companies to survive and thrive in this harsh world. “Unit prices, profits, and customer base will rise!” Publication of “High Brand Marketing for Small and Medium Enterprises”
*Ueshima Web Consulting*
Press release: July 9, 2024
**
I would like this to be a hint for Japanese companies to survive and thrive in this harsh world. “Unit prices, profits, and customer base will rise!” Publication of “High Brand Marketing for Small and Medium Enterprises”
*A notable book that dropped from the Amazon cart within 3 days of release* “Unit prices, profits, and customer base will increase! “High brand marketing for small and medium-sized enterprises”
Internet consultant Satoru Kamijima says, “Unit prices, profits, and customer base will increase! For small and medium sized businesses “High Brand Marketing” (Selva Publishing) was published on July 1, 2024. The product has received a great response, with it being out of stock on Amazon less than a week after its release.

This book introduces the concepts and methods of “high brand marketing,” which allows you to run a business that attracts ideal customers through high unit prices and high profits, using examples from world-famous high brand companies and products. I am.

According to research by Teikoku Databank,
The number of bankruptcies in 2023 will be 8,497 (6,376 in the previous year, an increase of 33.3%), which is more than 2,000 more than in the previous year. This number is higher than the previous year for the second consecutive year, and is approaching the number of bankruptcies in 2015 (8,517), when there were many bankruptcies due to the weak yen.

Japanese companies have traditionally excelled at producing “cheap and high quality” products, but price competition among small and medium-sized enterprises is weakening the company and reaching its limits. In the coming era, raising prices will be essential in order to stabilize and continue business operations.
To that end, an “image strategy” to raise your sense of value is effective. By promoting your brand on your website, videos, in-store shopping time, and the president’s SNS, you can increase unit prices, profits, and customer base.
-Features of this book-

The author, who is an internet consultant, has the experience of helping a company on the verge of bankruptcy achieve a V-shaped recovery in its business performance by modifying its website and blogging, and has since been involved in improving the business performance of 200 companies.

Drawing on our wealth of knowledge and experience, we use actual examples to introduce the concepts and methods of “high brand marketing” that will help you survive in the future. This is a book that will shed some light on excellent Japanese companies that are living in turbulent times.

-Examples of specific know-how that we can share-
・High brand marketing (heritage strategy/image strategy)
・Examples of globally successful luxury brands
・Examples of successful Japanese companies, etc.

-Background that led to writing-
Small and medium-sized businesses cannot win by copying large companies and selling high profits at low profits, but many Japanese companies have the idea of ​​“selling good products at low prices.”

Before starting his own business as a consultant, the author worked across a variety of industries and witnessed the difference between successful companies and bankrupt companies. In order for Japanese companies to survive in the future, it is essential to provide not only “good quality products,” but also “products that customers feel is valuable and want to buy even if they are expensive.”

This book is the author’s passionate hope that it will serve as a hint for many Japanese companies, which used to be craftsman-oriented, to survive and become more active in a world that will become
increasingly harsh by adopting high-brand marketing methods. I started writing this.

[Author introduction]
Satoru Kamijima
internet consultant

Having a marketing mindset since childhood,
“How can I teach my students to achieve better results?”
“If I go into a restaurant, how can I make this restaurant prosperous?” I was a child thinking about school systems, restaurants, and company management.

After entering the workforce and discovering the Internet, I started to manufacture and sell original silver accessories and opened an online shop as a side job and put my theory into practice.
The blog that was started to promote sales of accessories became popular, with 200 articles and 200,000 monthly hits. The online shop also achieved sales of 30 million yen in 3 hours. Many people started asking me how to do it, so I gave individual lectures. After that, I moved to a local web production company to get serious about marketing.
The small web production company, which was on the verge of death when I joined the company, has made great strides by winning 60 orders in two years and automatically attracting customers from the internet. He has been involved in improving the performance of a total of 200 companies by providing his experience and knowledge of attracting customers online. Currently, he is independent and works as an internet consultant, developing new marketing theories every day, putting them into practice, and publishing them.

His major publications include “How to create a website that keeps making money in 90 days”, “A book that will give you a future beyond your imagination just by reading”, “90
“How to create an LP that attracts people in minutes” “Attract customers on Instagram that will definitely get you applications” (Kindle
Publishing) “Encyclopedia of How to Build a Profitable Company” (Selva Publishing).

[Book information]
Book title: “Increase unit prices, profits, and customer base!” “High brand marketing for small and medium-sized enterprises”
Author: Satoru Kamijima
List price: 2,420 yen (tax included)
Release date: July 1, 2024
Publisher: Selva Publishing
Number of pages: 304 pages
Sales destination: https://www.amazon.co.jp/dp/4863679017

-table of contents-
Chapter 1: Why Japanese companies need high brand marketing
Chapter 2: Increase the value of your own brand through marketing Chapter 3: Learning from the history of globally successful luxury brands Chapter 4: Branding through image strategy holds the key to success Chapter 5: How to create a “brand image”
Chapter 6 “Image strategy” in the SNS era seen from log icons Chapter 7: Learn the secret to being loved by customers
Chapter 8: How to become able to handle high-value items
Chapter 9 Rebranding with experts
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