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Home » Earth Pet Co., Ltd. Completed a cat litter factory in Okinawa Prefecture. Local production and local consumption of cat litter made from recycled industrial waste “okara”

Earth Pet Co., Ltd. Completed a cat litter factory in Okinawa Prefecture. Local production and local consumption of cat litter made from recycled industrial waste “okara”

[Earth Pet Co., Ltd.] – Initiatives for SDGs in Okinawa – Completed a cat litter factory in Okinawa Prefecture. Local production and local consumption of cat litter made from recycled industrial waste “okara” *Earth Pet Co., Ltd.*
Press release: July 9, 2024
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– Efforts towards SDGs in Okinawa – Completed cat litter factory in Okinawa Prefecture Locally produced and locally consumed cat litter made from recycled industrial waste “okara”
Earth Pet Co., Ltd. (Headquarters: Minato-ku, Tokyo/President: Nagata), which operates the pet business in the Earth Group. Toshiyuki) will construct and complete construction of a new “Okinawa Factory” to manufacture cat litter in Okinawa Prefecture on July 11, 2024 (Thursday). By reusing okara, which is discarded in Okinawa Prefecture, and manufacturing and selling okara cat litter, we will work toward the SDGs and promote local production for local
consumption in Okinawa.
Okinawa factory interior view
Okinawa factory office exterior

“Oh! Karassa” package 1
“Oh! Karassa” package 2

In the process of producing tofu, “okara” is generated, and in Japan as a whole, 5-9% of this “okara” is wasted*1. Okinawa Prefecture has a large amount of tofu consumed, and Naha City ranks first in Japan in terms of tofu spending among cities*2.In Okinawa Prefecture, tofu byproduct “okara” is mostly disposed of as industrial waste. Processed.

Based on our management policy of “valuing the bond between pets and people and realizing a fulfilling life,” we have set the goal of working towards SDGs and contributing to the local community in Okinawa through pet products. We have formed a business partnership with major companies that manufacture cat litter (Kanehide Shoji Co., Ltd. and Maesato Co., Ltd.) and established a business scheme to reuse okara to produce cat litter. The new Okinawa Factory will be constructed and completed on July 11, 2024 (Thursday).

The “Okinawa Factory” will manufacture “Okara Cat Litter Oh! Karassa”, which will be launched on Tuesday, October 1, 2024, and will be sold exclusively in Okinawa Prefecture. Cat owners place importance on the safety and security of their cat’s litter box*4, and Oh! Karassa, which uses okara, a food ingredient, is safe to use for your cat. This is a product you can get. In addition, when your cat urinates, “Oh! Karassa” solidifies and removes odors, so cat owners can spend their time with peace of mind and comfort.
*1 “Creating outbreaks related to the Food Recycling Law” Japan Tofu Association (December 2, 2011)
*2 Statistics Bureau, Ministry of Internal Affairs and Communications, “Household Survey (Households of 2 or more people) by item:
Prefectural capital city and ordinance-designated city” (Average from 2021 to 2020)
*3・4 In-house research
Product name Okara cat litter Oh! So dry
Contents: 6L
Features – Cat litter made from okara, a food ingredient, is safe for cats ・Easy to clean as it hardens well
– Thoroughly deodorizes cat urine odor
・Can be burned
price open
Release date: October 1, 2024 (Tuesday)
Sales stores: Home centers, drug stores, supermarkets, pet shops, etc. in Okinawa Prefecture
In addition, our company is collaborating with Kanehide Bio Co., Ltd. to develop supplements for pets using healthy ingredients produced within the prefecture, and we will continue to strengthen our corporate activities in Okinawa Prefecture.

Earth Pet Co., Ltd.
Earth Pet Co., Ltd. (a wholly owned subsidiary of Earth Pharmaceutical Co., Ltd.) is a manufacturer that manufactures and sells pet care products, pet daily necessities, and pet food. Representative brands include the “Earth” series of pet insect care products, the “JOYPET” series of pet care products, the “First Choice” series of pet food, and the “HANDLER” series of pet household products. there is. Please see our homepage for details. (
https://www.earth-pet.co.jp/ )
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