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Home » “Awaji Well-being Business Contest 2024” aiming to create a new industry with the theme of “well-being” will be held on Thursday, November 14th.

“Awaji Well-being Business Contest 2024” aiming to create a new industry with the theme of “well-being” will be held on Thursday, November 14th.

“Awaji Well-being Business Contest 2024” aiming to create a new industry with the theme of “well-being” will be held on Thursday, November 14th.
*SUNDRED Co., Ltd.*
Press release: July 9, 2024
“Awaji Well-being Business Contest 2024” aiming to create a new industry with the theme of “well-being” will be held on Thursday, November 14th.
*Recruitment of entrepreneurs and companies to participate in the pitch event starts from July 9th (Tuesday)*
“New industry ecosystem builder” aiming to co-create 100 new industries SUNDRED Co., Ltd. (Location: Shibuya-ku, Tokyo,
Representative Director: Tomome
Masanobu (hereinafter referred to as SUNDRED) will be hosting the “Awaji Well-being” held by Pasona Group Co., Ltd. on Thursday, November 14, 2024 in Awaji Island, Hyogo Prefecture.
We will continue to participate in “Business Contest 2024” as a co-creation partner as last year. This event aims to create a new industry on Awaji Island with the theme of “Well-being” and will feature a panel discussion by experts and a pitch contest between entrepreneurs and companies. We are recruiting from July 9th (Tuesday).
SUNDRED is MIRACLE (Medical and
Healthcare Innovation Realizing
As part of the activities of CircLE, we have been a co-creation partner of this contest since its launch in 2022.

* ■Overview of “Awaji Well-being Business Contest 2024”*
Looking ahead to the Osaka/Kansai Expo to be held in 2025, we will strive to achieve well-being, achieve the SDGs, and improve society. Momentum is increasing for the creation of new ideas to design a future society to solve problems and for the development of new businesses.
“Well-being Business Contest 2024” will hold a pitch event for entrepreneurs and companies on the theme of “Well-being (body, mind, and bond).”The winners of the Grand Prize and Excellence Award will be We will support commercialization through business collaboration with Pasona Group on Awaji Island, support for demonstration experiments, etc.

Held: Thursday, November 14, 2024
Location: Hyogo Prefectural Awaji Yumebutai International Conference Center (1 Yumebutai, Awaji City, Hyogo Prefecture)
Contents: (1) Holding a pitch event with the theme of “Well-being (body, mind, and bond)”
(2) Panel discussion on themes such as “creating new industries” URL: Sponsor: Pasona Group Co., Ltd.
Co-creation partner: MIRACLE (representative corporation SUNDRED Co., Ltd.)

We are recruiting entrepreneurs and companies to participate in the contest as follows.

■* Pitch event application summary*
Target: Start-ups and companies aiming to create new industries to realize the “well-being of each individual, society, and the planet.” Recruitment theme:
“Body” / Businesses with themes such as health,
food/agriculture/fisheries, medical/healthcare, environment, soil/ocean, space, etc.
“Kokoro” / Businesses with themes such as art/entertainment, sports, education/learning, etc.
“Kizuna” / Business with themes such as energy/mobility, AI/robotics, and work styles
Date: Recruitment starts on Tuesday, July 9, 2024
Application deadline: Friday, August 9, 2024
Early September 2024 Finalists decided (planned)
       November 14, 2024 (Thursday)  Contest held, Grand Prix decided Features: Grand Prize and Excellence Award winners will receive the following benefits:
・Collaboration with businesses developed by Pasona Group on Awaji Island and support for demonstration experiments on Awaji Island ・Support for Pasona Group office use on Awaji Island, etc.

How to apply: Please apply from the URL below

Contact: Pasona Group Co., Ltd. Awaji Well-being Business Contest Secretariat E-mail

* ■Co-creation of a well-being industry on Awaji Island*
We live in an era where the well-being of each individual, society, and the planet becomes the goal of every industry. Think for yourself what “happiness” and “better” means, increase the resolution of your goals through dialogue with diverse sectors and individuals, and draw together a blueprint for the “future that should be realized” that you empathize with. We need to realize this through co-creation. Awaji Island is said to be the first island in Japan that was created by Izanagi Mikoto and Izanami Mikoto who stirred up the world below with their Amenonuboko spears. A new era is about to be born due to the exponential progress of technology and a major change in values, and a new movement is about to be born from Awaji Island.
This time’s “Awaji Well-being”
Continuing from last year’s business contest, “Business Contest 2024” will hold dialogues with interpreneurs from a variety of sectors, including startups, companies, local communities, academia, and professionals, and will work together to create “the future we want to realize” through the incubation of new industries. We position this as the formation of a foundation for future activities. In collaboration with activities for the 2025 Osaka/Kansai Expo, Beyond will be held on Awaji Island.
We aim to improve the resolution of the world’s SDGs, co-create a well-being industry to realize them, and realize a society where everyone can participate in creating the future they want to realize. Since the launch of the “New Industry Co-Creation Studio” in July 2019, SUNDRED has developed a “New Industry Co-Creation Process” that co-creates social-based objectives and promotes projects through dialogue, and has created numerous new industry co-creation processes. We have been promoting creative projects. In addition, starting with “Nascon Valley,” one of the largest living labs in Japan, which started in the Nasu area of ​​Tochigi Prefecture in 2021, “Living Labs” will be established as places for demonstration and
implementation to promote the co-creation of “the future we want to realize.” We are proceeding with development and operation in various locations. 『Awaji
As a co-creation partner of “Business Contest 2024”, we will utilize SUNDRED’s know-how in new industry co-creation, Living Lab development and operation, and the knowledge and network of experts connected through the MIRACLE concept, to create new businesses from Awaji Island, Osaka, Kansai, and Japan. We will create a “well-being industry” for a new era.

* ■About MIRACLE (Medical & Healthcare Innovation ReAlizing CircLE)* Professor Emeritus of Osaka University / Director of Osaka Police Hospital Sawa Activities aimed at realizing a well-being society with Mr. Yoshiki as the founder and SUNDRED as the representative corporation. A vision of the future of medical and healthcare for the realization of
well-being, a vision of a 21st century society, and medical and healthcare
This is an initiative that promotes the co-creation of ecosystems and social implementation, as well as the realization of the well-being of each individual and society through the acceleration of innovation. SUNDRED is a science-based “Open Well-being”
MIRACLE SCIENCE became a wholly owned subsidiary of SUNDRED on March 15, 2024, with the aim of creating new industries through
Established INNOVATION Co., Ltd. Through businesses centered on human resources development, incubation, and PHR businesses, we aim to accelerate open innovation in the life science and healthcare fields, create social value, and achieve sustainable growth.
In addition, in “MIRACLE”, an open activity (circle) aimed at realizing a well-being society, we will continue to work with a team of experts and practitioners (interpreneurs) who connect with each other through empathy, to create social-based and purpose-oriented ideas. Through open dialogue, we will envision the future of medicine and healthcare, promote open innovation based on science together with the new company, and promote the realization of the well-being of each individual and society.

* ■About the “acceleration mechanism” in new industries*
SUNDRED is a “new industry ecosystem builder” that aims to co-create 100 new industries. Based on the “new industry co-creation process” developed through academic research and project implementation, SUNDRED aims to create new industries that realize social-based objectives. We are working on industrial co-creation. Its most distinctive feature lies in its concept of creating new business and investment opportunities through the co-creation of new industries, rather than the development of new businesses by individual companies. Until now, we have focused on the perspectives of large companies, local governments, and academia, but by actively involving startup companies, we will be able to speed up development and carry out demonstration experiments easily, not only in Tokyo but also in regional areas, Tokyo, and other areas. We will become a bridge to the world and accelerate new industries with the spirit and structure of sampo yoshi.

Industry-Up as a Service

* ■About “interpreneurs” who will drive value creation in the new era* SUNDRED is working to develop “interpreneurs” as human resources who will lead value creation in a new era. An interpreneur is someone who transcends organizational boundaries and thinks from a social perspective, co-creates goals through open and flat dialogue, gathers resources with colleagues to advance projects, and contributes to the organization by motivating the organization to which he or she belongs. , refers to “members of society” who strive to achieve their goals. We believe that the co-creation of new industries will be accelerated if the “interpreneurs” present and latent in all sectors understand the mechanism of value creation in a new era, think about their own way of life, and take action. I am.
SUNDRED’s Interpreneur Community is a gathering of approximately 2,400 interpreneurs from various sectors, including large companies, small and medium-sized enterprises, startups, government civil servants, local government employees, university researchers, medical
professionals, educators, professionals, and students. We are participating in ongoing dialogue about new industry themes and the future that should be realized. In FY2021, we collaborated with the Kanto Bureau of Economy, Trade and Industry of the Ministry of Economy, Trade and Industry to promote a project to build a new industry co-creation ecosystem centered on cross-border human resources, and make policy recommendations regarding the development of interpreneurs (cross-border human resources). was carried out. In the future, SUNDRED will continue to accelerate the discovery, training, and networking of “interpreneurs” and create an environment where interpreneurs can play an active role, thereby promoting value creation in a new era.


* ■Company introduction*

Company name: SUNDRED Co., Ltd.
Established: Established in March 2017
Representative: Masanobu Tomome
Head office: Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo Office: 11th floor, Aoyama Palacio Tower, 3-6-7 Kita-Aoyama, Minato-ku, Tokyo Business details: “New industry ecosystem builder” aiming to co-create 100 new industries. Operate the “New Industry Co-Creation Studio” and use ecosystem design as a starting point to concentrate resources in growth areas and co-create new industries.
*About details about this release*

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