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Home » GENIEE Co., Ltd. Genie begins providing “GENIEE RMP” to Up Garage Group, which operates a used car and motorcycle supplies specialty store with the No. 1 market share nationwide.

GENIEE Co., Ltd. Genie begins providing “GENIEE RMP” to Up Garage Group, which operates a used car and motorcycle supplies specialty store with the No. 1 market share nationwide.

[GENIEE Co., Ltd.] Genie begins providing “GENIEE RMP” to Up Garage Group, which operates a used car and motorcycle supplies specialty store with the No. 1 market share nationwide.
*Genie Co., Ltd.*
Press release: July 9, 2024
**
Geniee begins providing “GENIEE RMP” to Up Garage Group, which operates a used car and motorcycle supplies specialty store with the No. 1 market share nationwide.
GENIEE Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director and President: Kudo), which develops and provides “GENIEE RMP”
Tomoaki (hereinafter referred to as “GENIEE”) has posted “GENIEE” on the e-commerce site “Up Garage” operated by Up Garage Group Co., Ltd. (head office: Yokohama City, Kanagawa Prefecture, hereinafter referred to as “Up Garage Group”).
We would like to inform you that we have started providing “RMP”. * ■Background and purpose*
Up Garage Group was founded in 1999 and operates a variety of businesses, including the operation of Up Garage, a store that specializes in reusing car and motorcycle supplies, as well as Tire Distribution Center, a brand specializing in new tires.

In recent years, interest in user privacy protection has increased across the industry and cookie regulation has progressed, creating a need for methods to optimize advertising effectiveness without relying on cookies.

1st Party on “UP GARAGE.com”, an e-commerce site operated by UP Garage Group. We have decided to promote the use of retail media in order to utilize data and realize advertising distribution that utilizes more precise data without being affected by the cookieless era.

“GENIEE
“RMP” is equipped with various functions to realize retail media with less man-hours, such as ad distribution settings on e-commerce sites, ad space management, and revenue reporting functions. Through this, we will provide comprehensive support, including consulting in building the Up Garage Group’s retail media business.

Going forward, Genie will continue to work together with advertisers and e-commerce businesses to build a retail media economy that utilizes 1st Party Data.

■*Comment from Mr. Fumien Hayashi, Deputy Manager of Marketing Department, Up Garage Group Co., Ltd.*
Securing advertising revenue for our e-commerce site while improving the user experience has been a long-standing issue, and we have recently announced that GENIEE
We determined that by introducing “RMP,” we could achieve this goal. In particular, I found the search-linked advertising part attractive because it can be delivered according to the user’s interests. In the future, by understanding the needs of products and services that support users’ mobility, we will work together to make them happy.
We hope that you can realize your life.

* ■Comment from Ayaka Kobayashi, Head of Retail Media Business, Genie Co., Ltd.* We are very happy that Up Garage Group, which is at the top of the car and motorcycle supplies industry, has chosen Genie as its retail media partner.
In this offering, in order to realize a “sampo yoshi” for users, advertisers, and the App Garage Group, we will work together to provide retail media solutions not only in terms of systems, but also in business aspects such as product design and value creation. We are thinking of making one.
GENIEE continues to offer “GENIEE”, which brings together
cutting-edge technology.
RMP” and comprehensive consulting covering the sales and operation of advertising products, we will strive to help e-commerce and retail companies across Japan succeed in turning them into retail media, and maximize profits for stores and manufacturers. Masu.

* ■In-site advertising management tool “GENIEE RMP” *
GENIEE
RMP is an ad platform that easily converts e-commerce sites owned by retailers and e-commerce businesses and digital signage of
brick-and-mortar stores into advertising menus and sells them. It supports integrated management of search-linked advertisements, recommendation advertisements, and banner advertisements on e-commerce sites, supporting the launch of advertising businesses for retailers and e-commerce businesses. By utilizing consumer purchasing and behavioral data, it is also possible to design more profitable advertising menus.

* ■Contact information*
Genie Co., Ltd.
GENIEE RMP responsible: Takeishi
TEL: 03-5909-8174
MAIL:rmp@geniee.co.jp

* ■About Genie*
Genie is a company based on two Purposes: “Create a world where anyone can succeed in marketing” and “Become a global technology company originating from Japan and contribute to Japan and Asia.” We are a marketing technology company that develops and provides solutions that help solve various issues such as increasing profits and improving productivity.

* ■Company profile*
Company name: Genie Co., Ltd.
Representative: Tomoaki Kudo, Representative Director and President Head Office: 5/6th floor, Sumitomo Fudosan Shinjuku Oak Tower, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established: April 2010
Capital: 1,553 million yen (consolidated, as of the end of March 2024) Number of employees: 617 (consolidated, as of the end of March 2024) Overseas bases: USA, India, Singapore, Vietnam, Indonesia
Business content: Advertising platform business, marketing SaaS business, overseas business
U R L: https://geniee.co.jp/
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000346.000010742.html

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