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Home » Free seminars on “The Power of Seeing the Sales Floor” and “New Promotional Proposal Ability” Now, the skills needed by salespeople in charge of consumer goods manufacturers’ headquarters! Held on August 5th

Free seminars on “The Power of Seeing the Sales Floor” and “New Promotional Proposal Ability” Now, the skills needed by salespeople in charge of consumer goods manufacturers’ headquarters! Held on August 5th

Free seminars on “The Power of Seeing the Sales Floor” and “New Promotional Proposal Ability” Now, the skills needed by salespeople in charge of consumer goods manufacturers’ headquarters! Held on August 5th
*Marketing Research Association Co., Ltd.*
Press release: July 9, 2024
Free seminars on “The Power of Seeing the Sales Floor” and “New Promotional Proposal Ability” Now, the skills needed by salespeople in charge of consumer goods manufacturers’ headquarters! Held on August 5th
*On August 5th, the Trade Marketing Department of Marketing Research Association will hold a seminar for consumer goods manufacturers titled “The power of seeing the sales floor and the ability to propose new sales promotions,” inviting Mr. Takeya Kurabayashi, CEO of Retail Insight Co., Ltd. *
Seminar on the power of viewing the sales floor and new sales promotion proposals to be held on August 5, 2024
About this seminar
The environment surrounding domestic retailers and manufacturers is expected to become increasingly difficult in the future, including a decrease in the number of customers visiting stores due to a declining population, a decrease in the number of items purchased due to the impact of price increases, and improvements in the efficiency of store operations due to difficulties in securing human resources. . Under these circumstances, retailers are trying to differentiate themselves from other companies by strengthening specific departments (PB, delicatessen, etc.) and turning them into retail media. On the other hand, many manufacturers’ proposals are “same as before” or “following the previous year” based on past examples, and there is no sign that the adoption rate or realization rate of national campaigns or brand-based promotions is declining. Is not it.

In the future, the sales departments of manufacturers will need the skills to “devise original plans for each distribution” and make proposals. In particular, for large-area companies and important companies in each area, the “same proposal that is made everywhere” is unlikely to provide a reason for retailers to adopt it, and it is expected that it will become more difficult to gain sympathy from buyers.

In this seminar, we will explain the background, importance, and steps to strengthen the “discerning ability” of the sales floor and the ability to plan original distribution sales promotions, which are important skills required for manufacturers’ headquarters staff in the future. Masu.
View details

■Program overview
1. *Current location and future of manufacturers x retailers* ・What is the value for the retail industry of concentration on the top ranks of the retail industry and sales activities that follow the same pattern as the previous year? ・What is the value for the retail industry of nationwide promotion proposals? ・The needs of the retail industry are toward “differentiation from other companies” and “individualized response”

2. *Recent promotion/in-store trends*

・Improve customer experience value and operational efficiency through digitalization ・Know the current state of sales promotions from in-store deployments, flyers, etc. ・Where can I find insights for retailers and buyers/shoppers?・Manufacturers’ sales representatives and brand managers need to understand the current state of sales promotions What is the point of view that does not exist?

3. *Toward strengthening the skills that will be needed in the future* ・About the “Shin-in-store-based sales promotion planning school” ・How to strengthen your “discernment ability” to capture the sales floor and shoppers ・Inspection of the store to create “promotion ideas”
* ■Speaker introduction*
* Takeya Kurabayashi*
*Representative Director of Retail Insight Co., Ltd.*
Joined Creo Co., Ltd. after graduating from art school and private university. As a planning position, sales development department, education and training department manager, I worked in the
distribution retail industry, manufacturers,
Engaged in marketing and promotion work for the service industry. Started business in November 2018 and established Retail Insight Co., Ltd. (Otemachi, Chiyoda-ku).
As a consultant and account planner, I mainly work at major
manufacturing companies and retail companies.
He pursues systems that move people and organizations, including the application of behavioral design based on consumer and shopper insights and the practical use of digital technology.
Since 2015, we have been collecting and analyzing promotion cases mainly in stores in Japan and overseas. He has written and contributed numerous in-store research findings to industry media.
writing:
・Sales promotion meeting: Thorough analysis of retail insights ~Knowing retail will change manufacturers~
・Diamond Chain Store: Introduction to Takeya Kurabayashi’s Insights

* Kazuyuki Tsukamoto *
*Director of Marketing Research Association Co., Ltd., Manager of Trade Marketing Department*
After graduating from university, joined (currently) Kao Group Customer Marketing Co., Ltd. As a sales representative, I was in charge of a wide area mass retail chain. Experienced success and failure by practicing proposal-based sales aimed at solving problems in the retail industry. After that, he joined Marketing Research Association Co., Ltd. He focuses on supporting consumer goods manufacturers’ account strategy planning and execution, as well as developing next-generation leaders.
Event date and time etc.
Date and time: August 5, 2024 (Monday) 14:00-15:00
*Application deadline: 12:00 on the 5th
Holding method: Web seminar using ZOOM Webinar
Tuition fee: Free participation, up to 3 people per company
*This seminar is limited to consumer goods manufacturers.
Applications from people in other industries will be refused.

Application form

*You will be redirected to the Marketing Research Association’s seminar site.

* Sponsoring company: *
Marketing Research Association Co., Ltd.
COSMIC BLDG 2F, 1-2-8 Shiba Daimon, Minato-ku, Tokyo 105-0012 Representative Director: Shingo Hirabayashi
Business content: Educational training business, marketing research business, consulting business, public seminar business, planning and production business
Established: 1962
https://www.marken.co.jp/
Since its establishment in 1960, the Marketing Research Association has been developing human resources and organizations with a marketing orientation, and creating systems to continue to be chosen by customers.We provide “marketing support”, “strengthening BtoC sales capabilities” and “strengthening BtoB sales capabilities”. Focusing on these three areas, we provide support through a variety of methods, including public seminars, in-house training, and consulting.

*About details about this release*
https://prtimes.jp/main/html/rd/p/000000023.000102999.html



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