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Home » Brave group Co., Ltd. Brave group launches “Brave stores”, a goods sales business for overseas markets tha t delivers Japanese content to the world! Expanding to locations around the world including physical stores and local e- commerce sites

Brave group Co., Ltd. Brave group launches “Brave stores”, a goods sales business for overseas markets tha t delivers Japanese content to the world! Expanding to locations around the world including physical stores and local e- commerce sites

[Brave group Co., Ltd.] Brave group is a business that sells goods for overseas, delivering Japanese content to the world.
Start “stores”! Expanding to locations around the world including physical stores and local e-commerce sites
*Brave group Co., Ltd.*
Press release: July 9, 2024
**
Brave group’s overseas goods sales business “Brave” delivers Japanese content to the world.
Start “stores”! Expanding to locations around the world including physical stores and local e-commerce sites
*Real stores open at Haneda Airport Garden, which is directly connected to Haneda Airport Terminal 3, and Shanghai Bailian ZX Creative Center, one of the largest content goods sales facilities in China! *
* Brave group Co., Ltd. (Headquarters: Minato-ku, Tokyo,
Representative Director: Keito Noguchi, Pronunciation: Brave Group, hereinafter “Brave
group”) and Smarprise Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Igarashi
Ken, pronunciation: Smarprise (hereinafter referred to as “Smarprise”) is a business that sells goods for overseas markets, “Brave”, in order to promote the global expansion of Japan’s content industry. We will launch “stores” and develop physical stores and EC sites around the world. First of all, we will start with “Shanghai”, one of the largest content goods sales facilities in China.
For three months from July 10th, we will be selling official Japanese goods and officially licensed products, including our own VTubers, at the “Hyakuren ZX Soshujo.” We also plan to open a store in late August at Haneda Airport Garden, a facility directly connected to Haneda Airport’s Terminal 3, the gateway to Japan. (Details will be announced later)*

* Brave stores special site: * * https://bravegroup.co.jp/bravestores/*

* ■Background of starting Brave stores *
Brave group has a purpose of “Bringing Japan’s adventurous spirit to the world”, and with a mission of “Breaking through 8 billion hearts”, we aim to create next-generation Virtual
esports
Group companies are developing multiple businesses, mainly IP businesses and IP-related businesses that provide comprehensive production for VTubers such as Project “Buispop! (*1)”.

Brave in February 2024
Smarprise, which has joined the group, has the purpose of “becoming a bridge between Japan’s leading content industries,” and has launched “colleize (*2)”, one of Japan’s largest domestic goods e-commerce sites that handles official goods and officially licensed products, and “colleize (*2)”. SURPRISE
We have developed services such as “BOX(*3)”.
Regarding the domestic sales business, we are able to provide our customers with official channels and sales prices mainly through colleize and other e-commerce sites, but we are not able to provide sufficient sales overseas (*4), and pirated copies are sold in many countries. We were in a situation where goods were being distributed, which could not only be detrimental to our customers, but also have a negative impact on the content industry itself, so a solution was needed.

Brave group is “Brave
stores”, we will start an official Japanese content and goods sales business that includes not only our own IP but also IP that represents Japan, and will deliver official goods to fans around the world. (*1) Buspo! : https://vspo.jp/
(*2) colleize: https://colleize.com/
(*3) SURPRISE BOX: https://surprisebox.jp/
(*4) There are EC sites targeting some projects and regions, such as Brave group US Official Store.

* ■Brave stores Real store/EC site *
Haneda Airport Garden and Shanghai, directly connected to Haneda Airport Terminal 3
Starting with the pop-up at Bailian ZX Creative Center, we plan to open physical stores and e-commerce sites in Bangkok, Seoul, and other parts of the world.
This is the first overseas pop-up store of Brave group’s VTuber goods.

* [Haneda Airport Garden store opening overview] *
*Exterior photo of Haneda Airport Garden
・Date: Scheduled to open in late August 2024
・Business hours: 10:00-20:00
・Address: 2nd floor, Haneda Airport Garden, 2-7-1 Haneda Airport, Ota-ku, Tokyo 144-0041

* [Shanghai Bailian ZX Creative Center Opening Overview] *
*The pop-up image is an image.
・Date: July 10, 2024 (Wednesday) – September 22, 2024 (Sunday) ・Business hours: 10:00-22:00
・Address: No. F03, 340-372 East Nanjing Road, Huangpu District, Shanghai 200000

At the same time as selling anime goods, we will also sell products from VTubers belonging to the Brave group.

* ■MUGEN LIVE Profile *
MUGEN is a multilingual VTuber project that brings new enthusiasm to people all over the world, with the vision of “infinitely expanding challenges and excitement.”
LIVE (pronunciation: Mugen Live)”, 13 VTubers are active, and the total number of followers has grown to over 1.42 million.

In addition, in July 2023, “MUGEN LIVE” will host the VTuber esports event “VUP “Super” Cooperation! ver. Apex Legends
1” will be held, and from December of the same year to January 2024, “VUP “Super” Cooperation Selection! ver. Valorant Season 2” was held. MUGEN LIVE: https://space.bilibili.com/1565887006/
VUP “super” cooperation! ver. Apex Legends 1:
https://live.bilibili.com/blackboard/activity-MWCb8qQKWt.html VUP “super” cooperation dice! ver. Valorant Season 2:
https://www.bilibili.com/blackboard/era/0iydvwpg7vs6KiBK.html

In addition, “MUGEN
LIVE” and “HIMEHINA” will be exhibiting a booth at the large-scale exhibition event “BilibiliWorld2024” to be held at the Shanghai International Convention and Exhibition Center from July 12th (Friday) to July 14th (Sunday), 2024. In addition, HIMEHINA will appear at the “BilibiliWorld 2024 Kushorakuen VUP Small Theater” that will be held within the event.
Please check the special website for ticket information and the latest information on events.

・Special site: https://bw.bilibili.com/#/
・Reference article: https://prtimes.jp/main/html/rd/p/000000335.000044525.html

* ■Representative comment *
Smarprise Representative Director Ken Igarashi
Japan’s content industry is very popular all over the world. With the rise of global distribution platforms, Japanese content is It can now be enjoyed all over the world.
On the other hand, the Japanese goods industry is still difficult to obtain in many countries around the world.
At Brave stores, we will do our best to bring more content closer to Japanese content fans around the world!

Brave group CEO Keito Noguchi
We will start “Brave stores” as a way to deliver “Japan’s adventurous spirit to the world”.
Through “Brave stores”, we will deliver not only our own IP but also Japan’s globally proud content to the world and contribute to market expansion.
I will do my best to challenge the world!

* ■About Brave group *
Brave group has a purpose of “Bringing Japan’s adventurous spirit to the world”, and with a mission of “Breaking through 8 billion hearts”, we aim to create next-generation Virtual
“RIOT”, which has the esports project “Buispop! (*1)” and virtual music label MUSIC (*2)” is an IP business that comprehensively produces VTubers, “colleize (*3)” is an e-commerce site specializing in official goods and licensed products such as anime and manga, and “ME Campus (*4)” is a virtual academy city. Platform business operated by CR
Gaming
We are developing multiple businesses in a wide range of fields, including the esports business that operates “School (*5)”, the XR business, the DX business, and the Incubation business.
We are also focusing on global expansion, establishing bases in the UK and the US in March 2023, Thailand in November 2023, and China in December 2023.

(*1) Buspo! : https://vspo.jp/
(*2) RIOT MUSIC: https://riot-music.com/
(*3) colleize: https://colleize.com/
(*4) ME Campus: https://mecampus.org/
(*5) CR Gaming School: https://cr-gs.jp/

* ■Recruitment information *
Brave
As of July 1, 2024, the number of group employees is 330 (257.8% compared to last year), and the number of group companies is 16.The organization is expanding as the business and services are
diversified, and further business expansion is expected. We are continuing to actively recruit for the future.
Please check the job listing page below to see the job categories for which you are applying.
https://recruit.bravegroup.co.jp/recruit-information/

* ■Company profile *
* Smarprise Co., Ltd. * ・Established: April 1, 2015
・Capital: 195 million yen
・Representative Director: Ken Igarashi
・Directors: Jun Funahashi, Yu Yamazaki, Yasumasa Kosugi
・Location: 8th floor, PMO Tamachi III, 4-1-28 Shiba, Minato-ku, Tokyo ・Business content: Goods EC platform business, MD business, etc. ・URL: https://smarprise.co.jp/

*Brave group Co., Ltd.*
・Established: October 11, 2017
・Capital: 4.68 billion yen (including capital surplus)
・Representative Director: Keito Noguchi
・Location: 8th floor, PMO Tamachi III, 4-1-28 Shiba, Minato-ku, Tokyo ・Business content: IP business/Platform business/Esports business/XR business/DX business/Incubation business
・Official website: https://bravegroup.co.jp/
・Recruitment site: https://recruit.bravegroup.co.jp/
・Official media: https://media.bravegroup.co.jp/
・Official X: https://twitter.com/bravegroup_vt/
・List of group companies: https://bravegroup.co.jp/company/#group-company *About details about this release*
https://prtimes.jp/main/html/rd/p/000000348.000044525.html

*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=44525&release_id=348




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