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Home » Kose Co., Ltd. Fashio new visual will be released from Wednesday, July 10th. Mio Imada expresses the beautiful curls of the eyelashes that can be achieved with “curl-proof, ready-to-use mascara”

Kose Co., Ltd. Fashio new visual will be released from Wednesday, July 10th. Mio Imada expresses the beautiful curls of the eyelashes that can be achieved with “curl-proof, ready-to-use mascara”

Kose Co., Ltd.
Fashio New visual will be released from Wednesday, July 10th. Mio Imada expresses the beautiful curls of eyelashes that can be achieved with “curl-free, ready-to-use mascara”
At the same time, the short drama “Doesn’t it fall seriously?! Fashio’s love story” starring Gambare Ruya will be released. Mr. Imada will take on the role of a storyteller who supports the love of two people!
……
Kose Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Kazutoshi Kobayashi) is taking the opportunity of the release of “Matsupa Grade Film Mascara” from the makeup brand “Fashio” on Tuesday, July 16th. A new visual featuring brand muse Mio Imada will be released on July 10th (Wednesday). At the same time, we are also planning a short drama titled “Seriously Don’t Fall?! Fashio’s Love Story” starring Gambareruya. On Fashio’s official SNS, we will be running a campaign giving away new products and luxury makeup sets, including “Matsupa Grade Film Mascara.”
(New visual movie: https://www.youtube.com/watch?v=kTgYg_oF760)
[Image 1: https://prtimes.jp/i/41232/581/resize/d41232-581-5029a83fa905d02f4479-0.png&s3=41232-581-1db0dc711d2a02c1b2b70abd507059f8-2290×1094.png ]
In this key visual, Mio Imada’s hairstyle and costume express the curled-up eyelashes that look like they have been permed, which is a feature of “Matsupa Grade Film Mascara.” The visual movie features a close-up of Mr. Imada’s beautifully curled eyes that draw you in. The product’s “curling power” was cutely expressed by bouncing the ball and spinning around.
In addition, the original short drama “Majiki De Nai Nai” will be performed by the two Gambara Ruyas, combining the product feature of “curls that do not fall” and “falling in love”, which will keep the beautiful curls at the level of eyelashes for a long time. ?!Fashio’s Love Story” is planned. This will be Gambararuya’s second appearance following last year’s web video. Mio Imada also took on the challenge of narrating the story as a storyteller who supports love.
[Image 2: https://prtimes.jp/i/41232/581/resize/d41232-581-9335c6cb8d15e22511c5-1.png&s3=41232-581-5f7cb5dc03fb6fab6ecc61565959d11f-1200×1035.png ]
The two members of Gambareruya will be appearing in “Seriously, you won’t fall?! Fashio’s love story -If you fall in love-”!
Drama information
This drama is a story about a high school student, Yoshiko, who falls seriously in love with the senior she admires, and Yoshiko’s best friend Mahiru supports her love with all her might. Yoshiko was walking in front of her classroom when she saw her senior reading a book by the window and fell in love with her because of his beauty. Just then, Mahiru comes and takes out Fashio’s mascara and says, “Even if you fall in love, you shouldn’t lose your curls. Leave it to me!” The two begin their big plan to make their senior fall in love with him. Despite trying various strategies (1: Drop him with a wink attack! 2: Drop him by grabbing his stomach! 3: Drop him with the sweat of youth!), Yoshiko fails to get his senior to notice, and Yoshiko becomes depressed because she can’t get him to drop. “My senpai won’t let my curls fall at all!” Yoshiko is crying and angry, but Mahiru can’t help but laugh when she sees not only her senpai, but also Yoshiko’s curls. What will happen to the love story of these two…
Shooting episode
This time, the filming location for the drama was a high school building. In the scene where she chases her senior, Yoshiko sprints around the schoolyard course many times, and the audience is surprised by her unexpected quickness. Additionally, the scene was filled with a friendly atmosphere from start to finish as the two actors moved their facial muscles to the fullest and their reactions were so expressive. “Aren’t you seriously going to fall in love?! Fasio’s love story -When you fall in love-” will be available on the special website
(https://www.kose.co.jp/fasio/lp01) from 9:00 on Wednesday, July 10th. /), can be viewed on Gambareruya TikTok account and Fashio official SNS.
[Image 3: https://prtimes.jp/i/41232/581/resize/d41232-581-c50ffd42249810bfa0b9-2.png&s3=41232-581-19c632370bdb4bc853b51b0c6985f915-1396×623.png ]
In the sequel scheduled to be released in September, Yoshiko will have a love rival?! Please look forward to the second video, “Seriously, you won’t fall?! Fashio’s Love Story -Love Rival Edition-”!
campaign information
To commemorate the release of the video, we will be running a campaign on Official
X: https://x.com/_fasio_
Instagram: https://www.instagram.com/fasio.official
A Watching “Are you serious about falling in love?! Fashio’s love story -When you fall in love-”
Get the new mascara! campaign
Period: July 10th (Wednesday) – July 29th (Monday) 23:59
Prizes & number of people: 20 people each for X and Instagram ・Fashio Matsupa grade film mascara (long & volume) 2 bottles [01 Black / 02 Brown, 1 each]
・Fashio Matsupa grade film mascara (extra-fine) 1 bottle
[01 Black]
How to join X:
1. Follow Fashio official X account
2. Watch the video in the campaign post
3. Repost campaign posts
*Only those selected by lottery will receive a DM from the Fashio official X account. (One person will be selected by lottery each day.) How to join Instagram:
1. Follow Fazio official Instagram account
2. Watch the video in the campaign post
3. Comment on the campaign post with your impressions after watching the video. *Only those selected by lottery will receive a DM from Fashio’s official Instagram account.
B A chance to win a luxurious makeup set! New mascara review posting campaign Period: July 10th (Wednesday) – August 25th (Sunday) 23:59
Prizes & number of people: 20 people in total for X and Instagram 1. Mio Imada Award 6-piece set for 10 people
Airy Stay BB Tint UV 01/ Waterproof Eyebrow (Drop Shape) 02/ Eyebrow mascara 02/ Liquid eyeliner 01/ Multiface stick 12/
Hitonuri Rouge 01
2. Gambare Ruya Yoshiko Prize 6-piece set for 5 people
Airy Stay BB Tint UV 02/ Eyebrow Mascara 02/ Liquid Eyeliner 01/ Gradation Eye Color 02/ Multiface Stick 02/ Hitonuri Rouge 01 3. Gambareruya Mahiru Prize 6-piece set for 5 people
Airy Stay BB Tint UV 02/ Eyebrow Mascara 01/ Eyebrow Base & Powder 01/ Pencil eyeliner 02/ Gradient eye color 04/Multiface stick 18 way to participate:
1. Please use “Fashio Matsupa Grade Film Mascara” released on Tuesday, July 16th.
How to join X:
2. Follow Fashio official X account
3. Watch “Aren’t you seriously going to fall in love?! Fashio’s love story -If you fall in love-” and get the new mascara! Quote and repost any of the campaign posts
Post your impressions after using the mascara in step 1 with the tag “#Fashio’s love story that won’t let you down”
How to join Instagram:
2. Follow Fazio official Instagram account
Post a photo using mascara from 3.1. and your impressions with the tag “#Facio’s love story that won’t fall seriously”
*If you post a photo using the mascara mentioned above, your chances of being selected by lottery will increase.
In addition, posts with photos of X and Instagram posts have the same probability of being selected by lottery.
*At a later date, only those selected by lottery will receive a DM from the Fashio official account.
*It is possible to apply for X and Instagram at the same time, but after obtaining the personal information of those selected by lottery. If multiple registrations by the same person are found, only one registration will be valid and the others will be invalidated. *Set contents can be selected when filling out the prize shipping form, but if there are many applications, we may not be able to accommodate your request.
We may be able to send you another set. note that.
Product Summary
“Fashio Eyelash Grade Film Mascara” is a film-type mascara that lasts all day long *1, giving you curled, plump eyelashes that look like they’ve been permed. The long-wearing formula allows makeup to last for 13 hours*1, giving you a freshly-applied beautiful finish that lasts for a long time.The increased amount of easy-off ingredients*2 makes it easy to remove with hot water around 40℃.
*1 According to our research. In effect there are individual differences. *2 Compared to conventional products
[Image 4: https://prtimes.jp/i/41232/581/resize/d41232-581-2565457424e824844c02-3.jpg&s3=41232-581-35c9725826d348cc49ff1d9e7f34655e-1106×842.jpg] ■Product features
◇Fashio Matsupa Grade Film Mascara (Long & Volume)
6g 2 colors
[Image 5: https://prtimes.jp/i/41232/581/resize/d41232-581-b2a1e21c87e72ff5a9d4-4.png&s3=41232-581-38e415b4c5cae6987c1e9970db1fa45a-3900×2178.png ]
A film-type mascara that leaves your eyelashes curled up and plump, as if they were permed, and lasts all day. It has a long and voluminous effect, giving you long, voluminous eyelashes. The base contains stringy ingredients and a generous amount of “Super Long Lash Fiber” that further enhances the lengthening effect.The more you apply it, the longer it becomes, making your natural eyelashes look like they have grown beautifully. Achieve long, crisp eyelashes. In addition, it contains a tear-resistant ingredient that forms a tear-resistant film that does not smear over time, while it also contains an increased amount of an easy-off ingredient that softens the film with hot water at around 40°C (*conventional) It can be easily removed with hot water without the need for special cleansing.
-Long-lasting formula-
・Contains feather fit ingredients
A soft and light feel that doesn’t feel like you’re wearing it. It blends into your makeup as if it were integrated.
・13 hours makeup lasts*
A beautiful freshly applied finish that lasts for a long time. *According to our research. In effect there are individual differences. ・Fragrance-free
-Ingredients-
・Permanent curl ingredients
・Tear strong ingredients
・Easy-off ingredient
・Super long rush fiber
・5 kinds of organic plant extract ingredients ・Squalane (emollient) The permanent curl component is (acrylates/ethylhexyl acrylate) copolymer. The tear-strengthening ingredient is (acrylates/VA) copolymer. Easy-off ingredient is polyvinyl alcohol. Super long lash fiber is rayon. The 5 organic plant extract ingredients are olive fruit oil, jojoba seed oil, safflower oil, shea butter, and sesame seed oil. The Feather Fit ingredient is lauroyl lysine.
◇Fashio Matsupa grade film mascara (extra fine)
 5g 1 color in total
[Image 6: https://prtimes.jp/i/41232/581/resize/d41232-581-5dd884f9627988a59a01-5.png&s3=41232-581-3e0b27334e7fc7683174c3f6db3d0a28-3900×2178.png ]
A mascara that uses an ultra-fine skinny brush that even grabs downy hair to catch short eyelashes and lower eyelashes without missing them, giving you natural-looking yet eye-catching eyelashes that look like your natural eyelashes have grown beautifully. Another great thing about it is that it doesn’t smudge like “Matsupa Grade Film Mascara (Long & Volume)”, but it can be easily removed with hot water.
-Long-lasting formula-
・Contains feather fit ingredients
A soft and light feel that doesn’t feel like you’re wearing it. It blends into your makeup as if it were integrated.
・13 hours makeup lasts*
A beautiful freshly applied finish that lasts for a long time. *According to our research. In effect there are individual differences. ・Fragrance-free
-Ingredients-
・Permanent curl ingredients
・Tear strong ingredients
・Easy-off ingredient
・5 kinds of organic plant extract ingredients ・Squalane (emollient) The permanent curl component is (acrylates/ethylhexyl acrylate) copolymer. The tear-strengthening ingredient is (acrylates/VA) copolymer. Easy-off ingredient is polyvinyl alcohol. The 5 organic plant extract ingredients are olive fruit oil, jojoba seed oil, safflower oil, shea butter, and sesame seed oil. The Feather Fit ingredient is lauroyl lysine.
Performer profile
Mio Imada
[Image 7: https://prtimes.jp/i/41232/581/resize/d41232-581-3b82440dcacb49ab31d6-7.jpg&s3=41232-581-48775cb5d52c312ae2c88a941c510bbe-2139×2700.jpg] Born in Fukuoka in 1997. Debuted in 2015.
Past appearances include the dramas “Hana nochi Hare ~Hana Dan Next Season~”, “Class 3A – From now on, you are all hostages”, “Doctor He made his first leading role in the drama “Walu – Who Said Working Was Uncool” (2022), and last year starred in the movies “My Happy Marriage”, “Tokyo Revengers 2”, and the drama “Last Man – Completely Blind”. Appeared in “The Investigator”, “Trillion Game”, and “Ichiban Sukina Hana”. This year, she played the lead role in the drama “Hanasaki Mai ga Silent Not”. In addition, she has been chosen to be the heroine of the early morning drama “Anpan” in 2025.

Gambareruya
[Image 8: https://prtimes.jp/i/41232/581/resize/d41232-581-3e5115124e4999b6d6d5-7.jpg&s3=41232-581-1591367d11727c585f8d1960da496c29-400×400.jpg] Formed in 2012. Belongs to Yoshimoto Kogyo.
Yoshiko (left) is from Aichi Prefecture. Mahiru (right) is from Tottori Prefecture.
Appeared on many variety shows such as “Itte Q to the End of the World!” (Nippon Television). Men and women of all ages performed their physical acts and had a warm conversation that conveyed their friendship.
Very popular. He is also expanding his activities to radio and YouTube. From January 2023, she will be the PR ambassador for Mahiru’s hometown, Oyama Town, Tottori Prefecture.
Gambareruya official TikTok account
https://www.tiktok.com/@ganbareruyaym?lang=ja
“Fasio” special site https://www.kose.co.jp/fasio/lp01/
“Fasio” brand site https://www.kose.co.jp/fasio/
“Fasio” official TikTok account
https://www.tiktok.com/@fasio_official?lang=ja-JP&trflg=1
“Fasio” official Instagram account https://www.instagram.com/fasio.official “Fasio” official X (formerly Twitter) account https://twitter.com/_fasio_ More details about this release:
https://prtimes.jp/main/html/rd/p/000000581.000041232.html