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Home » Because Co., Ltd. Collaboration between because x photographer Yuri Hanamori has been realized! The Party in the rain. series, which features Mr. Hanamori’s works printed on umbrellas, will be released in mid-August 2024!

Because Co., Ltd. Collaboration between because x photographer Yuri Hanamori has been realized! The Party in the rain. series, which features Mr. Hanamori’s works printed on umbrellas, will be released in mid-August 2024!

Because Co., Ltd.
A collaboration between because×photographer Yuri Hanamori has been realized! The Party in the rain. series, which features Mr. Hanamori’s works printed on umbrellas, will be released in mid-August 2024! We included selected photos on the umbrella with the theme of “Just holding an umbrella makes your day more fun.” Gentle light and colorful colors are expressed with the fantastic texture of powdery fabric.
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Because Co., Ltd. (Headquarters: Setagaya-ku, Tokyo), a leading rain goods company, will release a collaboration art umbrella with Yuri Hanamori.
[Image 1: https://prtimes.jp/i/62059/36/resize/d62059-36-a7c719684653c1593653-13.jpg&s3=62059-36-3fdef4209f7860e0c6a2895e6f5513a4-2000×1150.jpg] A collaboration between photographer Yuri Hanamori and rain goods brand because has been realized.
We selected (Happy Hour), (Inner Peace), and (Blooming) with the theme of making every day more fun just by holding an umbrella.
This is a collaborative art collection where you can find fun even on a casual rainy day.
Available stores: Scheduled to be released in mid-August at LOFT nationwide (some stores may not carry it)
Official website https://www.because-jp.com/
Official EC https://www.rakuten.ne.jp/gold/because-umbrella/ Happy Hour
Happy hour of life begins under this umbrella. When you’re happy, when you’re sad, when you’re happy, and when you’re depressed.
Happy hour under this umbrella
[Image 2: https://prtimes.jp/i/62059/36/resize/d62059-36-90687a6de2869757a556-13.jpg&s3=62059-36-fcd2c62a20fd8d0ac55b0c2d4c2a297d-2600×1800.jpg] Inner Peace
Happiness and possibilities are always within you, so believe in what is within you and feel peace.
[Image 3: https://prtimes.jp/i/62059/36/resize/d62059-36-beb69e7367ad12d4a701-13.jpg&s3=62059-36-c9394752c2a76cb112c793cd671151dc-2600×1800.jpg] Blooming
Let’s enjoy the rainy day with all the power that flowers give us, because we are all in the process of blooming.
[Image 4: https://prtimes.jp/i/62059/36/resize/d62059-36-0b1f7ad645f23a0f1d06-13.jpg&s3=62059-36-7e71a9da8dabeb14ae9c51e4d9edf2d5-2600×1800.jpg] Dedicated handle
The party in the Rain exclusive handle is made of acrylic material with a deep color that makes it easy to hold and gives off a cute impression.
[Image 5: https://prtimes.jp/i/62059/36/resize/d62059-36-0d718f9d3e60179dfa27-11.jpg&s3=62059-36-23d2462bcbb93103878c5f3d7486d0cf-2000×1060.jpg]
[Image 6: https://prtimes.jp/i/62059/36/resize/d62059-36-72b475591a862adc0484-18.jpg&s3=62059-36-caf7aec443414bce26b4568906ee6813-2000×700.jpg] [Long Umbrella] Available in 3 types: Blue (Happy Hour), Saxophone (Inner Peace), Pink (Blooming)
All prices: 3,600 yen (3,960 yen including tax)
[Image 7: https://prtimes.jp/i/62059/36/resize/d62059-36-276e025dd8764407d8cb-8.jpg&s3=62059-36-b5c947bb971f182c57d56cfb12ec7d40-2000×700.jpg] [Folded Umbrella] Available in 3 types: Blue (Happy Hour), Saxophone (Inner Peace), Pink (Blooming)
All prices: 3,600 yen (3,960 yen including tax)
[Image 8: https://prtimes.jp/i/62059/36/resize/d62059-36-87eed2cab3a35e533fcd-13.jpg&s3=62059-36-77c869f3053bf7ce08373221337a6822-2000×1150.jpg ]
[Image 9: https://prtimes.jp/i/62059/36/resize/d62059-36-8e8896e355ce26e6baef-15.jpg&s3=62059-36-7a1177ff52b987c5558d0df1829b2072-375×500.jpg] Yuri Hanamori/Photographer
Born in Osaka in 1983.
He discovered the joy of photography in middle school and began working as a photographer in 2009.
She mainly works on portraits for women’s magazines, music magazines, and advertisements, and in March 2023, she will hold her fourth solo exhibition, “Undressed.” In recent years, he has expanded his activities by collaborating with many apparel brands.
[Image 10: https://prtimes.jp/i/62059/36/resize/d62059-36-9a4b4fa8d7e9cb40e42f-14.jpg&s3=62059-36-2709065c0d73b81670147d45202f3c9c-375×500.jpg] Because Co., Ltd./Because is a rain goods brand from Tokyo.
Because Co., Ltd., established in 1994, started its own brand “Because”. The brand concept is “Enjoying everyday life no matter the weather.” We offer weather goods such as umbrellas, parasols, and raincoats that will brighten up your daily life on both rainy and sunny days. The main target is women in their 20s and 30s. We produce original goods that match a wide range of wardrobes, from basic items that can be used in any occasion to items that allow you to enjoy the latest styles, with cute designs and trendy designs.
In addition to because, a rain goods brand with a sustainable concept (U-DAY) is also being developed.
Official website https://www.because-jp.com/
Official EC https://www.rakuten.ne.jp/gold/because-umbrella/ Because Co., Ltd.
Address: 3-12-12 Soshigaya, Setagaya-ku, Tokyo TEL: 03-5490-7186 Established: March 1994 Representative: Ittoku Watanabe Rain goods planning, manufacturing, wholesale, and retail
More details about this release:
https://prtimes.jp/main/html/rd/p/000000036.000062059.html