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Fuller Entertainment apps are launched 3.4 times per day

[Fuller] Entertainment apps are launched 3.4 times per day
Press release: July 10, 2024
Entertainment apps are launched 3.4 times per day
*Fuller releases “Entertainment App Market Research Report 2024”* Fuller Co., Ltd. (Headquarters: Niigata City, Niigata Prefecture, Representative Directors: Shuta Shibuya, Masashi Yamazaki, hereinafter referred to as “Fuller”) is an app market analysis service “App We have released the “Entertainment App Market Research Report 2024,” which summarizes the latest trends and features of
entertainment apps such as video distribution services and live distribution apps, based on the data accumulated by “Ape”.

We investigated app data from various perspectives, including an overview of the entertainment app market, analysis by user age group, and analysis by prefecture.

We hope that it will be useful not only to those involved in the app business, but also to a wide range of readers who are interested in trends in the entertainment app market.

▼Click here to download

Survey overview
Research method:
Survey by App Ape, an app market analysis service provided by Fuller. Among sample data collected from approximately 500,000 Android devices in Japan, data that meets certain conditions is extracted and analyzed.

Apps surveyed:
Apps that belong to the entertainment category and video player & editor category on Google Play were defined as “entertainment apps” and were included in the survey.

Survey period:
April 2024

Introducing part of the “Entertainment App Market Research Report 2024” 1. Overview of the entertainment app market
We covered basic data such as the number of times entertainment apps were launched, usage time, and number of apps.
The number of entertainment apps was 2,336 (*).
Entertainment apps now account for approximately 6% of all apps.

The average number of times entertainment apps are launched per day is 3.4 times.
The average time spent using entertainment apps per day was 7.2 minutes.

*Number of apps that measured MAU500 or more in April 2024 using App Ape

2.Entertainment apps analysis by prefecture
Targeting apps belonging to Play’s entertainment category and video player & editor category with MAU above a certain level, apps with a user ratio of 5% or more in each area of ​​MAU in 10 prefectures are extracted and ranked in descending order of MAU. I have summarized it.

In major cities such as Tokyo and Osaka, YouTube, TikTok, TVer, etc. are ranked high, indicating that video distribution services are used by a large number of users.

3.Entertainment app Chaos Map
We categorized the top 80 MAUs of entertainment apps into 12 groups by main function and industry.

In the main part of the report, we introduce distinctive apps such as live streaming apps and video editing apps. Please take a look.

Entertainment App Market Research Report 2024 ・Table of Contents ・Chapter 1 Overview of the entertainment app market
・Chapter 2 Entertainment apps analysis by age group
・Chapter 3 Entertainment apps analysis by prefecture
・Chapter 4 Entertainment App Chaos Map

* ▼Download “Entertainment App Market Research Report 2024”*

About App Ape

App provided by Fuller
Ape is an app market analysis service that provides data on app user trends based on actual smartphone app usage data.
It is positioned like a smartphone version of TV audience rating information, and you can see data such as “when, by whom, and how much” the app is being used.

In addition to data on app user trends, we provide cross-sectional data such as app store information and user attribute information, which can be widely used for app planning and marketing, including market and competitive research.

It is used by a variety of business people involved in apps, including app development companies, advertising agencies, and financial institutions, and has been used by more than 400 companies to date.

App Ape official website

About Fuller
Fuller’s mission is to “bring digital that is close to people into everyone’s hands,” and Fuller is actively developing its “Digital Partner Business,” which provides digital support such as apps and the web in all professional fields that Fuller has. Masu.
We work as one team to support you from building strategies for new and existing businesses to product development and growth. As a “reliable presence in the digital field in general,” we work closely with our customers, contributing to problem solving and business growth.
With a two-headquarters system consisting of the Kashiwa-no-ha head office and the Niigata head office, we aim for medium- to long-term growth through management that takes full advantage of the
characteristics of each region.
Reference: Fuller official website/About digital partner business

Company name: Fuller Co., Ltd.
[Kashiwanoha Head Office] Kashiwanoha Campus 148 Block 2 KOIL, 178-4 Wakashiba, Kashiwa City, Chiba Prefecture
[Niigata Head Office] 1-2 Sasaguchi, Chuo-ku, Niigata City, Niigata Prefecture PLAKA2 NINNO
Representatives: Representative Director and Chairman Shuta Shibuya, Representative Director and President Shoji Yamazaki
Establishment date: November 15, 2011
Business content: Digital partner business

For inquiries regarding this matter: Public Relations Officer Hikage
*About details about this release*

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