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Home » Sumiful Japan Co., Ltd. Summer is bananas! Sumifuru Protect children! Sponsoring measures against heatstroke

Sumiful Japan Co., Ltd. Summer is bananas! Sumifuru Protect children! Sponsoring measures against heatstroke

[Sumiful Japan Co., Ltd.] Summer is bananas! Sumifuru [Protect children!] Sponsoring measures against heatstroke
*Sumiful Japan Co., Ltd.*
Press release: July 10, 2024
Summer is bananas! Sumifuru [Protect children!] Sponsoring measures against heatstroke
Sumifuru Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo,
Representative Director: Junji Ito, hereinafter referred to as Sumifuru), a fruit and vegetable import and sales company that sells the king of bananas, “Kanjukuo”, is a corporation. F.O. International (Headquarters: Kobe City, Hyogo Prefecture, Representative Director and President: Hata
Hidetaka) will proceed.
We support the initiative to “Protect children! Measures against heat stroke” and support them through bananas as a supporting partner. In addition to the website, SNS posts, and SNS collaboration campaigns, we will also display the logo on in-store POPs used in the banana section.

* 1. What is “heatstroke prevention measures to protect children” * In the summer of 2023, midsummer and extremely hot days were observed every day from late July to August, and the average temperature in Japan’s summer (June to August) was the highest since statistics began. The nation is becoming even more wary of the intense heat of summer in 2024 than last year, with the word “global boiling” nominated for the 2023 New Words/Buzzwords Award.
“Protect children! Heatstroke prevention” promoted by F.O.
International Co., Ltd. aims to help children enjoy every day of summer by providing knowledge and prevention of heatstroke that is unique to children. We hope this will be an opportunity for you to learn more and put it into practice.
[Protect children! Heatstroke prevention] Click here for the special site

* 2. Bananas are also recommended for preventing heat stroke * When you sweat on hot summer days, your body loses minerals such as potassium, sodium, and magnesium. Potassium, together with sodium, maintains the water balance in the body and is involved in muscle contraction and nerve transmission. Magnesium is also involved in muscle contraction and is also necessary for potassium metabolism. Hydration is important to prevent heatstroke, but if you only drink water, the concentration of minerals in your blood will drop, causing dizziness, headaches, and diarrhea. In severe cases, symptoms such as loss of consciousness and difficulty breathing appear, so care must be taken along with heatstroke.
Bananas are rich in potassium (360mg per 100g*) and magnesium (32mg per 100g*), so they can be expected to prevent heatstroke, and the minerals can also help prevent summer fatigue symptoms such as feeling sluggish and lacking strength. This is recommended when the
temperature is high, as it may be caused by a lack of water. *Ministry of Education, Culture, Sports, Science and
Technology.Japanese Food Standard Composition Table 2020 Edition (8th edition)

* 3. “Salt banana” to prevent heat stroke *
Sodium is important for preventing heatstroke, but bananas contain almost no sodium, so instead of just eating them as is, you can also sprinkle them with a little salt (*) like you would sprinkle a watermelon with salt. We also recommend eating it. By adding salt to a chilled banana, you can replenish your salt intake, and the salt brings out the sweetness of the banana. Additionally, bananas contain carbohydrates that are absorbed at different rates, giving you long-lasting energy and reducing fatigue.
*Please refrain from drinking if you have a salt restriction such as hypertension or heart disease. Also, bananas contain potassium, so if you have a potassium restriction due to kidney disease, etc., please consult your doctor before eating them. Also, if you are taking medicine, we recommend that you consult your doctor or pharmacist before eating bananas, as there may be adverse effects if you take them with medicine.

* -Introducing the salted banana arrangement recipe-*
●Kanjukuo Salted Yogurt Banana (just add a pinch of salt to your usual banana and yogurt)
●Kanjukuo Salted Banana Juice (just add a pinch of salt to your regular banana juice)
* 4. “Chilled bananas” and “frozen bananas” when the temperature is high * Bananas, which are attracting attention as a food that can be expected to prevent heatstroke and relieve summer fatigue, start to develop brown stars (sugar spots) earlier than usual during the high summer temperatures. During such high temperatures, “chilled bananas” and “frozen bananas” are also recommended.

●chilled banana
If sugar spots appear on the skin, simply wrap the banana in a plastic bag or newspaper and store it in the vegetable drawer of your refrigerator. It will last a little longer than storing it at room temperature, and it will be cool and delicious. *The skin may turn black, but the pulp will not be affected.
●Frozen banana
When sugar spots appear on the skin, cut them into bite-sized pieces and place them in a storage bag or Tupperware so they don’t overlap and put them in the freezer. Once frozen, take it out and let it sit for about 15 minutes, and your banana ice cream is ready. You can eat bananas just like ice cream. Also, if you make a smoothie with frozen bananas, you won’t need to add ice, so you can enjoy a richer smoothie.
* 5. Implementation of SNS campaign *
“Protect children!
In order to let more people know about our efforts to prevent heatstroke, Sumifuru Official X will be running a campaign from mid-July. “Banana” is recommended for preventing heatstroke, and F.O. International’s heatstroke prevention goods “ICE”
This is a giveaway campaign where you can win “RING(R)” (Ice Ring). Sumifuru official X account:

* 6. What is Sweet Ripe King Banana? ~The original highland-grown banana~ * In 1972, we were the first to develop bananas grown at high altitudes in search of the best taste. The “Highland Farm” is located in the highlands surrounding the Philippines’ highest peak, the Apo Mountains, at an altitude of around 700m. Due to the large difference in temperature between morning and night, the growing period for bananas is about 4 months longer than the 10 months for normal bananas. By storing more starch, bananas grow into sweet, delicious bananas with dense pulp. The “delicious banana”, which is worthy of the name “king” and has a sweetness, texture, and richness that cannot be imitated anywhere else, has won the Gold Award at “Japan Food Selection” four times in a row (September 2022).
* -About Sumifuru Group managed farms- *
At Sumifuru Group’s managed farm on Mindanao Island in the
Philippines, we take our time and carefully cultivate fruits on our vast managed farm, focusing on the four themes of “quality, taste, safety, and environment.” We also aim to contribute to keeping the environment in a more natural state by devising cultivation methods and reducing the use of pesticides as much as possible.

* [Sumiful Japan Co., Ltd. Company Profile] *
■Established: February 1, 2016
■Capital: 300 million yen
■Head office: 17th floor, Building 6, Sumitomo Fudosan Nishi-Shinjuku Building, 3-12-1 Honmachi, Shibuya-ku, Tokyo 151-0071
■Representative Director and President: Junji Ito
■Business details: Import and sale of bananas (Philippines, Ecuador, Mexico, Cambodia), pineapples (Philippines), papayas (Philippines), avocados (Mexico), etc.
Sumifru Japan HP:

* [F.O. International Co., Ltd. Company Profile] *
“Providing fashion that surprises and impresses children around the world and brings smiles to families.”
 BREEZE・apres les
We offer more than 10 types of our own brands, including cours and ALGY. Based on the concept of “fashionable children’s clothing at a price that can be easily paid out of mom’s wallet,” we reflect customer feedback we receive at our shop in our products, and are always delivering trendy products. We value the perspective and thoughts of mothers who are closest to their children and wish for them to grow up healthy.We will create a new form and future for the baby and children’s clothing industry, and take on new challenges for more smiles. Continuing.
F.O. International Co., Ltd. HP:
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