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Home » Bonmurayama Ltd. Shaved ice “Natural Hyouka Soyogi” using natural ice will open in Tendo City, Yamagata Pr efecture on July 13, 2024! !

Bonmurayama Ltd. Shaved ice “Natural Hyouka Soyogi” using natural ice will open in Tendo City, Yamagata Pr efecture on July 13, 2024! !

[Bonmurayama Ltd.] Shaved ice “Natural Hyouka Soyogi” using natural ice will open in Tendo City, Yamagata Prefecture on July 13, 2024! ! *Bonmurayama Ltd.*
Press release: July 10, 2024
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“Natural Hyouka Soyogi”, a shaved ice shop using natural ice, will open in Tendo City, Yamagata Prefecture on July 13, 2024! !
*Bonmurayama Co., Ltd. takes on a new challenge! The store name “Natural Hyouka Soyogi” reflects our passion for ice and our attitude toward shaved ice*
“Natural Hyouka” will open on July 13, 2024
Soyogi is a shaved ice specialty store that uses natural ice made in Yatsugatake, Yamanashi Prefecture. The idea behind the store name “Soyogi” begins with the company’s origins.
“Confectionery Studio Bon Murayama” currently operates a Japanese and Western confectionery store in Tendo City, Yamagata Prefecture.The predecessor was “Murayama Confectionery Store”, which was a Japanese confectionery specialty store for three generations, and has since expanded to sell Western confectionery as well. It was established in December 1988 as Bonmurayama Limited Company. The word “bon” that we chose for our company name is the French word bon, and in addition to meaning good or wonderful, it also has the meaning of “delicious.” The confectionery shop, which continues to be loved by many people, has expanded and renovated its Izumimachi store and created new shaved ice that has been changed from “bon” to “bon” with the desire to inherit this word “bon.” It transforms into “Bon”. This name means “holy, clean”. For me, the natural ice that I will be working with is a precious and precious thing that has been made with the time and effort of many people, and is truly sacred and precious. When I held this ice, which looked like it had come out of a paulownia box, I was filled with the idea that natural ice equals Sanskrit.
All of the shaved ice we make at our store is named after “Soyogi.” In other words, “Soyogi”, which is another way of reading “Bonma”, is an expression of the feeling of “sacred ice of… taste.” You have to fight against something sacred with all your might. As a pastry chef, my passion is to create delicious sweets. The combination of sauces assembled using the unique patisserie concept, resulting in a cake-like finish, is the result of the thoughts we felt when facing ice. There is no superiority to all 9 types that are filled with love. We decided to sell everything for 1400 yen including tax. The illustrations of shaved ice that I drew myself as the owner and pastry chef are filled with the thoughts I put into shaved ice.
Related website https://soyogi.site
https://bonmurayama.jp

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