Skip to content
Home » “Pokemon Sleep” x “Asuken” x “University of Tsukuba” joint large-scale survey revealed that people who improved their sleep time and falling asleep had about twice the effect of dieting!

“Pokemon Sleep” x “Asuken” x “University of Tsukuba” joint large-scale survey revealed that people who improved their sleep time and falling asleep had about twice the effect of dieting!

“Pokemon Sleep” x “Asuken” x “University of Tsukuba” joint
large-scale survey revealed that people who improved their sleep time and falling asleep had about twice the effect of dieting!
*asken Co., Ltd.*
Press release: July 11, 2024
**
“Pokemon Sleep” x “Asuken” x “University of Tsukuba” joint large-scale survey revealed that people who improved their sleep time and falling asleep had about twice the effect of dieting!
*~A campaign commemorating the joint large-scale survey will also be held! ~* *
Asken Co., Ltd. (Shinjuku-ku, Tokyo, CEO: Hiroshi Nakajima,
hereinafter referred to as the “Company”), which develops and operates Japan’s No. 1*¹ AI meal management app “Asken”, is a subsidiary of Pokemon Co., Ltd. (Tokyo). “Pokemon,” a sleep game released by Minato Ward, President and CEO: Tsunekazu Ishihara.
In collaboration with “Pokemon Sleep” and “International Institute for Integrative Sleep Medicine (IIIS), University of Tsukuba,” a world-class sleep research institute, we conducted a large-scale investigation into the relationship between dietary management and sleep. *
* In addition, to commemorate the joint large-scale survey, “Pokemon Sleep” and “Asuken” will be holding various campaigns. *

* ■Summary of survey results *
* – Confirmed that people who used “Asuken” and “Pokemon Sleep” at the same time tended to sleep longer! *
* ・Among those who managed their diet with “Asuken”, it was found that the diet effect was approximately twice as effective for those who increased their sleep time with “Pokemon Sleep”! *
* ・Among the people who manage their meals on “Asuken”, “Pokemon People who take a shorter time to fall asleep (fall asleep) with “Sleep” have 2.2 times more effective dieting! *

* ■Survey details on the relationship between dietary management and sleep * In this survey, “Pokemon
The survey was conducted on approximately 2,000 people who used “Sleep” continuously for 90 days or more and also recorded their weight using the meal management app “Asuken” for a certain number of days and under certain conditions.
* – Confirmed that people who used “Asuken” and “Pokemon Sleep” at the same time tended to sleep longer! *
When we investigated changes in the subjects’ sleep time, we found that “Asuken” and “Pokemon”
It was found that people who used “Sleep” together slept longer. Specifically, “Pokemon
From the first day of using “Sleep” (day 0) to day 89, the total sleep time increased by about 0.5 hours on average.
* ・Among the people who managed their diet with “Asuken”, it was found that those who increased their sleep time with “Pokemon Sleep” had about twice the diet effect! *
When we investigated the relationship between total sleep time and changes in BMI, we found that among people who manage their meals on Asuken, the majority of people who use Pokémon
It was found that people whose total sleep time improved with “Sleep” had a significantly lower BMI than those who did not, and the diet effect was about twice that of those who did not. As a factor, it is already scientifically known that lack of sleep affects the balance of appetite-related hormones (e.g. ghrelin, leptin) and energy metabolism, etc., and this research also shows that improving sleep time promotes diet. It was thought that this may have led to.

* [Graph of BMI change based on improvement in total sleep time] * Red: Average of people whose sleep time improved (value on day 89 is -0.38 kg/m2) / Blue: Average of people whose sleep time did not improve (value on day 89 is -0.19)
kg/m2)
*BMI -0.38 kg/m2 means a weight loss of approximately 1 kg for a person with a height of 160 cm.

[Citation] Masao Iwakami, Jaehoon Seol, Masashi Yanagisawa, “Pokemon Changes in sleep characteristics over time after the start of “Sleep” and their relationship with body mass index (BMI), 2024
* ・Among the people who manage their meals on “Asuken”, “Pokemon People who take a shorter time to fall asleep (fall asleep) with “Sleep” have 2.2 times the diet effect! *
During this survey, it was found that people whose sleep onset time improved had a greater decrease in BMI and 2.2 times the effect of dieting than those who did not. As mentioned above, it was thought that improved sleep may have contributed to the diet.

* [Graph of BMI change based on improvement in sleep onset time] *

Red: Average of people whose ability to fall asleep improved (value on day 89 was -0.51 kg/m2) / Blue: Average of people whose ability to fall asleep did not improve (value on day 89 was -0.23 kg/m2) *-0.51 kg/m2 means a weight loss of approximately 1.3 kg for a person with a height of 160 cm.

[Citation] Masao Iwakami, Jaehoon Seol, Masashi Yanagisawa, “Pokemon Changes in sleep characteristics over time after the start of “Sleep” and their relationship with body mass index (BMI), 2024
In addition, please check the release of “Pokemon Sleep” for the survey summary and details.
“Pokemon Sleep” press release:
https://prtimes.jp/main/html/rd/p/000000007.000126093.html
* ■We are running a campaign to commemorate the joint large-scale survey! * To commemorate this survey, “Pokemon Sleep” and “Asuken” are running a mutual download campaign for a limited time. 『Pokemon』
Please download “Sleep” and “Asuken” and check the
“Notifications” within the app.

* -Campaign details-*
* 1. Receive 1 Poke Sable and 200 Sleep Points! *
Download the “Asuken” app and fill out the special form displayed in “Notifications” within the “Asuken” app.
“Pokemon Sleep” support ID (* ID that identifies individuals within the “Pokemon Sleep” app)
We will give you 1 Poke Sable item that can be used in “Sleep” and 200 Sleep Points. For details, please check the “Notice” that will be distributed within the “Asuken” app on July 11th (Thursday) at 10:00. *Special form entry period: July 11, 2024 (Thursday) 10:00 to July 25, 2024 (Thursday) 23:59
*People who have downloaded the “Pokemon Sleep” and “Asuken” apps before this campaign are also eligible.
*Even if you apply multiple times using the same support ID, the item will only be distributed once.
*Gifts will be distributed around the end of July.

* 2. We will give you a coupon code that allows you to use Asuken Premium Service for free for one month! *
『Pokemon』
For those who use “Sleep”, we will issue a coupon code that allows you to use “Asuken”’s “Asuken Premium Service” (normally 480 yen per month) free of charge for one month.
For coupon code details, please check the “Notification” that will be delivered at 12:00 noon on Thursday, July 11th within the “Pokemon Sleep” app.
*Coupon code issue period: July 11, 2024 (Thursday) 12:00 to August 10, 2024 (Saturday) 23:59
*Coupon code entry deadline: Until 23:59 on Saturday, August 10, 2024 *Applicable to those who are not currently registered for “Asuken Premium Service”
*”Asuken Premium Service”: A paid service that allows you to use advice for each meal, meal image analysis function, meal advice course selection according to purpose, etc.
* ■Various campaigns are being held on the “Asuken” app and Official X! * To commemorate this survey, we will be holding various campaigns in addition to the above. We hope that you will take this opportunity to record your eating habits with Asuken and use it to improve your eating habits and improve your knowledge about nutrition and health. For details, please refer to the “Asuken” app or official X ( Please check https://x.com/askenjp).

Campaign implementation period: July 11, 2024 (Thursday) 10:00 to July 25, 2024 (Thursday) 23:59
*The implementation period is subject to change. Please note.

* 1. [Meal Record Challenge] will be held on “Asuken”! *
Record your meals at least once a day with Asuken for a total of 7 days within the period [Pokemon Sleep x Asuken collaboration! We will be holding a meal record challenge. Among those who meet the challenge conditions, 10 people will be randomly selected to receive a “Snorlax’s Extra Large Leisure Sheet” and 5 people will receive a “Die-cut Sleeping Towel Blanket.” For details, please check “Challenge” in the app.
*For those who meet the challenge conditions, we will inform you of the entry form for the lottery in the “Notifications” section of the app, so please enter the necessary information and apply.

※The image is an image

* 2. The “Asuken” app icon is now a collaboration with “Pokemon Sleep”! * The icon of the “Asuken” app will change to a collaboration version with “Pokemon Sleep.”
*To change the app icon, go to various stores (Google Play, App You will need to update the app yourself, or turn on the app’s auto-update/auto-update settings. Please note that we cannot answer any questions regarding updates or settings.
* 3. Miki appears in pajamas on “Asuken”! *
AI nutritionist character Mirai wears pajamas (“Pokemon
Sleep” collaboration version) and will appear multiple times in the “Asuken” app. Please come and meet the special future-san.

* 4. A follow and repost campaign will be held on “Asuken” official X! * “Asken” official X account (https://x.com/askenjp
) will be holding a follow & repost campaign. We will give away a “Die-cut Lazy Towel Blanket” to 5 people selected by lottery from those who follow the official “Asuken” X account and repost the relevant post. For details, please see the “Asuken” official X account.
Our company’s mission is to “make people’s tomorrow healthier than today,” and we operate and develop the AI ​​meal management app “Asuken,” which supports people’s health through improving their eating habits and is attuned to various people’s life stages. Masu. We will continue to strive to raise people’s awareness of nutrition and health and support them in improving their eating habits. In addition, we will continue to work on “Pokemon
We will collaborate with “Sleep” and “IIIS” to conduct research and analysis on the relationship between dietary management and sleep. * ■About “Asuken”*
-Product information-
Name: “Asuken”
Usage fee: Free download (in-app purchases available)
Compatible OS: iOS/Android

“Asuken” is a meal management app that displays the calories and nutrients of the food you eat just by reading the meal image or barcode, and allows you to see at a glance the target energy intake that suits you and the excess or deficiency of various nutrients. Provides feedback on meal content and dietary advice supervised by a registered dietitian, allowing users to reflect on their own diet and improve their “meal selection ability” by knowing what to eat at their next meal. We will support you.

-Official site-
https://www.asken.jp/
*1: App Store and Google in Japan
Play total downloads and revenue in the “Healthcare/Fitness” category from 2021 to 2023 (January 2024, data.ai research)

*About asken Co., Ltd.*
asken develops and operates the AI ​​meal management app “Asken” with the mission of “making people’s tomorrow healthier than today” by combining nutrition knowledge and technology. We will continue to be close to people at various life stages and support their health by improving their eating habits through Asuken.

* ■About “Pokemon Sleep”*
-Product information-
Title: “Pokemon Sleep”
Sales price: Basic play free *In-app purchases available
Sales: Pokemon Co., Ltd.
Development: SELECT BUTTON Co., Ltd.
Compatible OS: iOS/Android
Genre: Sleeping game
Number of players: 1 person
Supported languages: Japanese, English, Spanish, French, German, Italian, Korean, Chinese (traditional)
*The supported language “Spanish” for this software is “European Spanish.”

“Pokemon Sleep” is a game app that measures and records your sleep just by placing your smartphone on it. 『Pokemon』
In the world of ‘Sleep’, when you sleep,
Pokemon of the same sleeping type as you will gather. Adjust your sleep rhythm, study the various sleeping faces of Pokemon, and aim to complete your “Sleeping Face Encyclopedia”!

-Official site-
https://www.pokemonsleep.net

-Rights notation-
(C)2023 Pokemon. (C)1995-2023 Nintendo/Creatures Inc./GAME FREAK inc. Developed by SELECT BUTTON inc.
Pocket Monsters, Pokemon, and Pokemon are registered trademarks of Nintendo, Creatures, and Game Freak.

About Pokemon Co., Ltd.
Established for the purpose of Pokemon brand management. Currently, in addition to our starting point of “games”, we have expanded to include “card games,” “video works such as TV animation and movies,” “goods,” “tie-up promotions,” “events,” and “Pokemon centers, which are directly managed stores.” , we produce all of them.

-Request for using the logo-
*When using the logo of this work, please avoid tilting or modifying it. -Request regarding title name notation-
[Recommended notation]
“Pokemon Sleep” “Pokemon Sleep”
*English notation is recommended.
*Please be sure to add an accent to the “e” in “Pokemon”.
*Please be sure to capitalize the “P” in “Pokemon” and the “S” in “Sleep”. *Please leave a half-width space between “Pokemon” and “Sleep”. *When writing the title in text, please write it in parentheses (preferably double quotation marks “”).

[Permissible notation]
“Pokémon Sleep”
*If you write “Pokémon Sleep”, please fill in the space between “Pokémon” and “Sleep”.

[Hashtag recommended notation]
#Pokémon sleep

(C)2024 asken Inc.
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000141.000058653.html



Unsubscribe HTML email

Copyright © PR TIMES Corporation All Rights Reserved.