Skip to content
Home » Kanetetsu Delica Foods Co., Ltd. This is the day of the ox! Limited time sale of “Hobono Eel (R)” that doe s not contain eel

Kanetetsu Delica Foods Co., Ltd. This is the day of the ox! Limited time sale of “Hobono Eel (R)” that doe s not contain eel

[Kanetetsu Delica Foods Co., Ltd.] This is the day of the ox! Limited time sale of “Hobono Eel (R)” that does not contain eel
*Kanetetsu Delica Foods Co., Ltd.*
Press release: July 11, 2024
**
This is the day of the ox! Limited time sale of “Hobono Eel (R)” that does not contain eel
*This year’s “Doyo no Ushi no Hi” will be held twice on July 24th and August 5th! *
Kanetetsu Delica Foods Co., Ltd. (Head office: Kobe City,
Representative Director and President: Murakami
Hiroshi) will be selling “Hobono Unagi (R)”, which is made without using eel at all, until July 31, 2024 (Wednesday), exclusively at the online store. The degree of reproducibility that can only be expected from a series. The first product, “Father’s Day,” is a hugely popular annual Kanetetsu Delica Foods product that sold out in 6 days. Please enjoy it as a food to survive the hot summer, perfect for the ox day of the day.
* ■About the eel market*

Domestic production of eel has decreased by 12% compared to three years ago, and the average unit price is increasing year by year. In addition, the volume of live eel imports has decreased by 3.0%* compared to last year, but the average unit price has increased by 5.3% (172 yen)* due in part to the weaker yen.
*Agricultural, forestry and fishery products import/export information for April 2020

* ■Wish for “Hoboeel(R)”*

Eel, a precious ingredient that supports Japanese food culture, is currently threatened with extinction worldwide. Kanetetsu Delica Foods wants to protect both eel, which is an endangered species, and traditional food culture, and has created a completely eel-free* eel kabayaki-style paste product that reproduces the taste, texture, and appearance of eel. We have developed “Eel(R)”.
Through Hobono Unagi(R), we hope to contribute to securing sustainable resources, passing on Japanese food culture to the next generation, and playing a role in disseminating eel culture to the world. *From the raw materials to the accompanying sauce, we do not use eel itself or eel extract.
* ■Feelings special about “Hobono Eel (R)”*
1. *Appearance and texture*
To make it look like the real thing, we paid attention to not only the irregularities on the surface, but also the back side, and the difference in the color of the skin, which expresses the Kansai-style “open belly”, has been realistically reproduced. The meat is thickened and roasted to create both a fluffy texture and juicy fat. 2. *Eel grilled three times at a kabayaki factory*
The plump steamed Hobo Eel (R) is grilled at a real eel kabayaki factory in Shizuoka using the same sauce as real eel kabayaki. The “terry” and “fragrance” are created through a process that takes a lot of time and effort. The result was a satisfying taste that was close to that of real kabayaki eel.
3. *No worries about small bones*
This authentic eel kabayaki-style kamaboko is made from minced fish, so you don’t have to worry about small bones*. Everyone from children to the elderly can enjoy it without worrying about bones. *Since fish is used as the raw material, there may be some small bones left. 4. * Contains zinc *
“Hobono Unagi (R)” contains “yam”, which is said to be good for nutrition and tonicity, and “zinc”, which is said to be a source of energy. It contains more zinc than real eel, so one piece of Hobono Unagi (R) can provide you with more than 1/3 of your daily intake of zinc*.
*Estimated average requirement for Japanese adult men (from the Ministry of Health, Labor and Welfare’s “Dietary Intake Standards for Japanese (2020 Edition)”)
Reproduced with minced seafood
Enjoy various ways to eat eel
Grilling process (first) Grilling
Grilling process (second) – Sauce
Baking process (3rd): Remove the batter
* ■Sales For Doyo no Ushi no Hi *
Shipped sequentially from July 16, 2024 (Tuesday)
*The quantity is limited, so it will end as soon as it runs out.

* ■Click here to purchase*
Official online store: https://store.kanetetsu.com/collections/hobounagi * ■Official online limited sale*
When you purchase an eligible product, you will receive one pack of “Hobono Shrimp (R)” that is completely shrimp and crab allergen-free and has the taste, appearance, and texture of the real thing.

Period: July 11, 2024 (Thursday) 12:00 to July 31, 2024 (Wednesday) 12:00 Target products: Hobono eel (R) 3 pack set, Hobo eel (R) cutlet 3 pack set, Hobono eel (R)/Hobono eel (R) cutlet set
*The number of gifts is limited, so the gift will end as soon as it runs out.

* ■Product overview (set contents) *
Product name: Almost eel (R)
Price: 898 yen (tax included)
Internal capacity:
Standard 140g (1 package)
Product name: Almost eel (R) cutlet
Price: 698 yen (tax included)
Internal capacity:
Standard 100g (1 package)
Product name: Almost eel (R) 3 pack set
Price: 3,500 yen (tax included)
Contents: Standard 140g (1 package) x 3 items
Note: Price including shipping fee
Limited sale items
Product name: Almost eel (R) cutlet 3 pack set
Price: 2,980 yen (tax included)
Contents: Standard 100g (1 package) x 3 items
Note: Price including shipping fee
Limited sale items
Product name: Hobono eel (R)/Hobono eel (R) cutlet set
Price: 5,600 yen (tax included)
Contents: Standard 140g (1 package) x 3 items, Standard 100g (1 package) x 3 items
Note: Price including shipping fee
Limited sale items
*All set prices include shipping. Please see our online store for shipping details.
*One pack of each product comes with one kabayaki sauce (with Japanese pepper). Delivered frozen.

■Contact information for inquiries from customers
Kanetetsu Delica Foods Co., Ltd. Customer Service Office 0120-227-379 (Reception hours: Weekdays 9:00-17:00 (excluding holidays)
https://www.kanetetsu.com/pages/faq
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000026.000016604.html

*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=16604&release_id=26


Unsubscribe HTML email

Copyright © PR TIMES Corporation All Rights Reserved.