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Home » Celvoke 2024 A/W Makeup Collection featuring color items that bring out the beauty of your bone structure and gaze is now available

Celvoke 2024 A/W Makeup Collection featuring color items that bring out the beauty of your bone structure and gaze is now available

Mash Holdings Co., Ltd.
[Celvoke] Introducing the 2024 A/W Makeup Collection, which mainly features color items that enhance the beauty of your bone structure and gaze – Friday, August 9, 2024 –
New autumn colors with sheer and smoky colors. The deep layering of colors creates a sensual yet fashionable look.
The total beauty brand “Celvoke” developed by Mash Beauty Lab Co., Ltd. (Chiyoda-ku, Tokyo/President Yoko Toyoyama YAMU) will launch the 2024 A/W Makeup Collection on Friday, August 9, 2024. It will be sold at all stores.
Reservations will begin nationwide on July 26th (Friday), and pre-sales will begin on August 7th, 2024 (Wednesday) at the official online store, Hankyu Umeda Main Store, and Isetan Shinjuku Store.
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2024 A/W Makeup Collection
Lucid Dreaming
-Lucid dream-
Shining as it dangles on the edge of slumber
I can see myself being embraced by the light and looking beyond it. In a space where all noise from the outside world is cut off What I hear is my inner thoughts, and what I see is my pure self. Celvoke 2024 A/W Makeup Collection
The clear color that reflects the color of the light blends into the skin as if it were transparent.
The more you layer, the more you can see through it that you’re no one else. Brings out an attitude you never noticed before
Sensual color tone and transparent smoky color overlap
Eye palette that brings out the beauty of each person’s bone structure and gaze
[Image 2: &s3=18505-2671-7C16A8F481873C57BA8305328 C2DC98-1754X1240.jpg] Selvok Vatik Eye Palette
New color/limited 2 types 6,820 yen (tax included)
Two types of palettes that are mysterious and bring out the unique beauty hidden within.
The combination of different textures for each color, such as delicately sparkling multicolored pearls and sheer and glossy cream textures, creates an easier to use and more modern finish.
Contains moisturizing ingredients derived from plants, such as certified organic argan oil*1, to moisturize and color the eye area that tends to get dry.
*1 Argania spinosa kernel oil
Natural origin rate 91%*2 or more (as a whole series)
*2 Vatik Eye Palette 11/99%, EX11/99%
Two sheer colors that gradually bleed into color.
A tinted lip balm that gives your lips a fashionable look.
[Image 3:×1240.jpg] Selvoke Arouse Lips
New color/limited 2 colors Set price: 3,960 yen (tax included) / Refill: 2,970 yen (tax included), Case: 990 yen (tax included) See-through color and soft gloss that brings out the natural color of your lips. Introducing two new colors of tint lip balm that is moisturizing and comfortable to use.
While moisturizing your lips with plant-derived moisturizing ingredients, the natural and cool nuances add an effortless, effortless finish to your makeup look.
Natural origin rate 91%*3 or more (as a whole series)
*3 Arauz Lips 13 /99%, EX01 /99%
2 colors x 2 textures. The combination of these creates an exquisite depth. Blush color that changes your skeletal impression depending on how you layer it
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Selvoke Polyphonic Blush
New color/limited 2 types 5,390 yen (tax included)
A moist and glossy cream and a sheer powder with high brightness. Two colors, a blush color and a soft pink tone, are now available with different textures and color combinations.
While complementing the complexion, the synergistic effect of delicate pearls and luster skillfully manipulates light to bring out a beautiful skeletal feel.
Natural origin rate 91%*4 or more (as a whole series)
*4 Polyphonic Blush 05 / 95%, EX02 / 94%
Eyebrow mascara that is effective in changing the look of your eyes. Elegant and sensual with two pinks
[Image 5: &s3=18505-26771-96526FC04716261391BA725 0a2e313-1754X1240.jpg] Selvoke Indicate Eyebrow Mascara C
New colors 2 colors 3,080 yen (tax included)
Introducing two mauve colors with an exquisite dullness, starting with an eyebrow mascara that helps you create sophisticated eyebrows by adjusting the flow of eyebrow hair and adding a slight color to your eyebrows.
Plant-derived wax*5 maintains natural hair flow without hardening eyebrows. It doesn’t break down due to sebum or sweat, and can be easily removed with hot water.
*5 Carnauba wax (moisturizing ingredient)
Natural origin rate 86%*6 or more (as a whole series)
*6 Indicate Eyebrow Mascara C 06 / 87%, 07 / 86%
An eyebrow powder that creates fluffy eyebrows without any technique. Introducing a sensual new color with a sense of purpose
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Selvoke Indicate Eyebrow Powder
New color 1 color 3,850 yen (tax included)
A new color featuring mauve has been added to the eyebrow powder that gives a three-dimensional look and a loose finish. The exquisite gradation that coexists with dignity and loveliness creates a gentle yet sensual look.
Layer eyebrow mascara to maintain beautiful color for a long time. Natural origin rate 93%*7 or more (as a whole series)
*7 Indicate Eyebrow Powder 10 / 98%
A two-color nail polish that brings color to your fingertips. Mysterious with greige, elegant with brick
[Image 7:×1240.jpg] Selvoke Craved Nail Polish
New colors 2 colors 2,640 yen (tax included)
Greige with its mysterious shine and brick with its rich color. Two colors with different expressions are now available in the nail polish, which features an effortless color assortment.
Update your fingertips to mode.
A stress-free, quick-drying type with high oxygen permeability and a liberating feel.
The bottle, which can be mistaken for glass, is made from an environmentally friendly resin containing bio-PET (plant-based resin). Natural origin rate 70% or more (as a whole series)
About sales
-release date-
Nationwide reservation reception: Friday, July 26, 2024
Pre-sale: Wednesday, August 7, 2024
Nationwide release: Friday, August 9, 2024
*WEB STORE reservations and sales begin at 10:00.
-Pre-sale store-
■Official online store
■Selboke Hankyu Umeda Main Store (2nd floor HANKYU BEAUTY)
ONLINE: HANKYU BEAUTY ONLINE- ■Celvoke Isetan Shinjuku store (main building 1st floor cosmetics department) ONLINE: meeco-