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Home » Shiseido Co., Ltd. Shiseido Beauty Creation Center proposal 2024 fall/winter trend makeup ~ “Bitter Romantic Makeup” that mixes romanticism with a little bit of ‘poisonousness’ ~

Shiseido Co., Ltd. Shiseido Beauty Creation Center proposal 2024 fall/winter trend makeup ~ “Bitter Romantic Makeup” that mixes romanticism with a little bit of ‘poisonousness’ ~

[Shiseido Co., Ltd.] Shiseido Beauty Creation Center proposal 2024 Autumn/Winter Trend Makeup ~ “Bitter Romantic Makeup” that mixes romance with a little bit of ‘poisonousness’ ~
*Shiseido Co., Ltd.*
Press release: July 11, 2024
**
Shiseido Beauty Creation Center proposal 2024 fall/winter trend makeup ~ A mix of romance and a little bit of ‘poisonousness’
“Bitter Romantic Makeup”

Shiseido Beauty Creation Center *1 has been conducting “Beauty Trend Research *2” since 1987, exploring the present and future of makeup and hair. After comprehensively analyzing collection information from around the world, interviews with the general public*3, and beauty trends in domestic women’s magazines and SNS, we combine the unique perspectives of Shiseido hair and makeup artists to create the latest makeup trends. I’m predicting.

Until spring/summer 2024, there was a strong sense of “returning to origins and essence,” and high-quality, minimal, and authentic makeup was the mainstream, but from fall/winter onwards, not only the typically beautiful makeup, but also the emphasis on individuality. I predict that a certain multifaceted makeup expression will attract attention. Therefore, for fall/winter 2024, we mixed a slightly strong, romantic feel with a slight ‘poison’.
We propose “Bitter Romantic Makeup”.

Bitter romantic makeup -Main LOOK-
Bitter romantic makeup for adults

* 《Bitter Romantic Makeup》 *

For fall/winter 2024 makeup, we will be updating the “lower center of gravity makeup,” which has been popular for over two years, especially among Generation Z, and which creates volume below the eyes and fills in the blank spaces on the cheeks. In the make-up of the collection, we incorporate a little bit of the ‘poison’ that has appeared as a new sign into the eye make-up, and we also propose “Bitter Romantic Make-up”, which creates a romantic mood with high cheeks and cheeks closer to the center. To do.

* -Main LOOK-*
* ■Points of “Bitter Romantic Makeup”*

* 1. eye make up*
By choosing a color that takes advantage of your own skin’s redness and dullness, you can bring out the presence of your eyes without making them stand out from your skin tone.

A. Apply a sheer glitter eyeshadow to the entire eyehole.
B. Apply a pink eyeshadow that blends well into the skin on the lower and upper eyelids.
Apply it on the outer corner of your eyes.
C. Apply pink-brown eyeshadow to the lower eyelid.
D. Apply red eyeshadow under the black eyes.
– Draw the eyeliner long and draw dots to fill in the line between the lower eyelashes.
・Apply mascara to the upper and lower eyelashes separately, then apply another layer to the lower eyelashes.

*2. cheek*

By applying a wide spread of lightly colored blush on the high and center areas of the cheeks, and applying a layer of highly pigmented blush at the starting point, it creates a delicate gradation that looks like the color is coming from within, enhancing the romantic look. Masu.
A. Blend and spread a light colored blush. With the same brush Blend the blush slightly below the tip of your nose.
B. Apply a well-colored blush under the black eyes to create a gradation effect. I will continue to do so.
C. Fill in the blank space from the high cheekbones to the temples. A beige blush that blends into your skin for a soft, blurred finish. Other parts
*skin*
Apply a thin layer of lavender-colored base that has a tone-up effect to the entire face, and apply foundation starting from the center of the face. Apply it all over your face with a loose powder brush to create a thin, glossy skin with a sense of transparency.

*eyebrow*
Match your eye makeup to create a bright eyebrow look. Apply eyebrow mascara and add one line at a time with an eyebrow pencil, only where there is insufficient eyebrow hair.

*mouth*
Draw a rounded outline of your lips to create plump lips.

* ■“Bitter Romantic Makeup” for adults *

For those who want to subtly incorporate the “Bitter Romantic Makeup” proposed for Fall/Winter 2024, we recommend adding
“softness” with sheerness and shine. There are two change points from the main LOOK.
* 1. Cheek & Highlights*
Change to a three-dimensional blush with layered highlights that gives you a sweet and firm look.
A. Blend a light colored blush from under the eyes to the temples. Spread it out.
B. Apply the remaining blush on the brush under your eyes.
・By applying the highlight in a wide layer surrounding the cheek, it blends into the skin and adds firmness.
*2. eye make up*
Change to a sheer item to create a natural lower center of gravity makeup. A. Apply a pink eyeshadow that has a delicate shine and blends well into the skin, all over the eyelids.
B. Apply pink beige eyeshadow widely on the lower eyelid.
C. Apply warm beige eyeshadow to the lower eyelid.
D. Apply a sheer red eyeshadow under the black eyes.
・Draw the eyeliner in a thin line from the inner corner to the outer corner of the eye, filling in between the upper eyelashes. For the lower eyelashes, use liquid eyeliner to fill in the edges of the eyelashes with dots.
・Apply mascara to the upper and lower eyelashes separately.

* ■Collection trends*

In fashion, we are focusing on “origins” such as “sophisticated minimal design,” which was a key element of “quiet luxury,” which became a big trend in spring/summer 2014, and “timeless style made from high-quality materials.” The trend of “returning to the essence” has lost momentum in the fall/winter of 2024, and a new movement in the opposite direction to “quiet” is emerging. For example, even if each item was simple, there was a movement to emphasize
“individuality” and “strength” by creating a sense of originality through styling such as layering, and intentionally creating a sense of discomfort through mismatched color combinations. .

Even in makeup, from the high-quality and minimalistic expressions of Spring/Summer 2024, there is a trend towards a slightly more voluminous look for Fall/Winter 2024. Furthermore, makeup that incorporates elements that give a sense of everyday life but somehow feels strange is now appearing. By deliberately exaggerating the dark circles under the eyes that are normally covered up with warm colors, and by combining contradictory elements, it creates a mixture of “unnaturalness” and “comfort,” which can end up looking creepy. Although it has a ‘poisonous’ feel, it is a romantic makeup
expression, and this proposal focused on this trend.

* ■Beauty trends from domestic women’s magazines and SNS and interviews with the general public*

From the domestic beauty trends collected this time, there were commonalities such as “childishness” and “pursuing one’s own individuality.” We found that consumers prefer make-up that is not overly decorative and emphasizes their individuality, such as having transparent skin and eyebrows that match their facial features. In particular, in order to create a finish that makes bare skin look beautiful, there is a growing need for a base that covers uneven skin tone, such as redness, and has an even tone-up effect. In addition, applying cheeks high on the cheeks, towards the center, or smearing them widely to the sides creates a childish and gentle impression.

* 《Hair and makeup artist introduction》 *
■“Bitter Romantic Makeup” Main LOOK
・Make-up person: Rei Matsui
Involved in hair and makeup for fashion magazines, Tokyo Collection, and women’s magazine shoots. In particular, she has a reputation for fashion-related and trendy hair and makeup.
HP: https://hma.shiseido.com/jp/member/matsui/?rt_pr=trq79
Instagram: https://www.instagram.com/rei.matsui/

・Hair in charge: Madoka Abo
In charge of beauty trend information analysis.
He has a reputation for hair makeup and product development that incorporates fashion trends.
HP: https://hma.shiseido.com/jp/member/abo/?rt_pr=trq79
Instagram  https://www.instagram.com/abo_hm_works/

■Adult “Bitter Romantic Makeup” LOOK (Sub LOOK)
・Make-up person: Yuko Terada
As a brand manager, he is involved in product development and advertising photography. She is good at proposing hair and makeup that connects cutting-edge trends and real-life beauty.
HP: https://hma.shiseido.com/jp/member/terada/?rt_pr=trq79
Instagram: https://www.instagram.com/terada.yuko/

・Hair: Yuki Nishimori
Worked as a hair and makeup artist at fashion weeks in New York, Paris, and Tokyo. She is good at applying fashion hair, makeup, and the latest trends to the realities of consumers.
HP: https://hma.shiseido.com/jp/member/nishimori/?rt_pr=trq79 Instagram: https://www.instagram.com/nishimoriyuki____/

* 《Collection Analysis》 *
・Shiseido Fashion Director Yoshiko Go
In charge of fashion trend research. We will decipher the mood of a new era hidden behind fashion and explain it in an easy-to-understand manner. He has contributed to newspapers and fashion magazines, and has extensive experience as a lecturer at seminars. Currently publishing a column on Hanatsubaki Online.
*1
Shiseido Beauty Creation Center: Approximately 40 professional hair and makeup artists are employed, and they work in hair and makeup for advertising, color creation for makeup products, and backstage at fashion shows held in New York, Paris, Tokyo, etc. , disseminates cutting-edge trend information globally.
Shiseido Beauty Creation Center Website
https://hma.shiseido.com/jp/?rt_pr=trq79
Artist official Instagram
https://www.instagram.com/shiseido_hma/

*2
Shiseido’s Beauty Trend Research: Shiseido started “Beauty Trend Research” in 1987. Our unique initiative leverages the strength of our hair and makeup artists to analyze beauty and fashion trends, quickly predict future beauty trends, and propose hair and makeup styles. Product development, marketing, R&D
It is useful for

*3 Interviews with the general public: Interviews with more than ten people of each generation, including influencers with high beauty sensibilities.

*《Items used in the model》 *
* ■“Bitter Romantic Makeup” Main LOOK*
*Skin/Cheek*
Maquillage Dramatic Skin Sensor Base NEO Lavender
Maquillage Dramatic Essence Cushion Glow (released on 8/21)
Maquillage Dramatic Essence Veil Loose Powder Sheer Lavender SHISEIDO Inner Glow Cheek Powder 04 Aura Pink
SHISEIDO Inner Glow Cheek Powder 03 Floating Rose
Inui Cheek 04 (released on 8/21)
*eyebrow*
Integrate Fluffy Eyebrow Mascara BR371 (released on 7/21)
Inui Eyebrow Pencil 04 Pink Brown
* Eyes *
Maquillage Dramatic Eye Color PK142 Vanilla Sugar
Clé de Peau Beaute Ombre Leur Quadri 9 Pink Coral Shells
Inui Eye Color 07 (Limited quantity on 8/21)
Majolica Mallorca Line Expander BR713
Maquillage Dramatic Essence Mascara (Long & Curl) BK990 Real Black *mouth*
SHISEIDO Techno Satin Gel Lipstick 404 Data Stream

* ■“Bitter Romantic Makeup” for the adult generation *
*Skin/Cheek/Highlights*
Maquillage Dramatic Skin Sensor Base NEO Lavender
Maquillage Dramatic Essence Cushion Glow (Released on 8/21)
Maquillage Dramatic Essence Veil Loose Powder Sheer Lavender SHISEIDO Inner Glow Cheek Powder 04 Aura Pink
SHISEIDO Aura Dew Prism Illuminator 01 Ursa
*eyebrow*
Integrate Fluffy Eyebrow Mascara BR371 (released on 7/21)
Inui Eyebrow Pencil 04 Pink Brown
* Eye area *
Clé de Peau Beauté Ombre Le Quadri 9 Pink Coral Shells
Maquillage Dramatic Eye Color RD532 Cassis Bonbon
SHISEIDO Microliner Ink 02 Brown
Maquillage secret shading liner
Inui Mascara 01 Ash Gray
*mouth*
SHISEIDO Techno Satin Gel Lipstick 404 Data Stream
*About details about this release*
https://prtimes.jp/main/html/rd/p/000002673.000005794.html

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