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Home » Tanabata 2024 Let’s learn together as a parent and child! Avance First Make Event Report

Tanabata 2024 Let’s learn together as a parent and child! Avance First Make Event Report

Tanabata 2024 Let’s learn together as a parent and child! Avance First Make Event Report
*Avanse Co., Ltd.*
Press release: July 11, 2024
Tanabata 2024 Let’s learn together as a parent and child! Avance First Make Event Report
Makeup for children is said to be becoming more and more popular among children in recent years. Avance Co., Ltd. (Headquarters: Minato-ku, Tokyo) was born as a brand for young people from Hollywood Cosmetics, which was the first to bring American Hollywood makeup technology to Japan.
Representative: Ryo Namba) has held the “Let’s learn together as a parent and child! Avance First Makeup Event” so that children can enjoy makeup with the correct knowledge. On July 7, 2024, along with a Tanabata performance, 20 Orihime princesses, mainly elementary school students aged 6 to 13, along with their parents, learned the correct knowledge of makeup and thoroughly enjoyed applying makeup through Avance Cosmetics. Many of the children were wearing their own makeup for the first time, and the Tanabata event was full of adorable smiles.

* -2024 Tanabata Let’s learn together as a parent and child! Avance First Make Event Event Report-*

* ■Opening speech Ryo Namba, President and Representative Director of Avance Co., Ltd.*
“The age at which people start wearing makeup is getting younger and younger.My daughters, who are in the fourth grade of elementary school and first grade in junior high school, also seem to be very interested in cosmetics.However, there are makeup classes for high school students, university students, and working adults. There aren’t many make-up classes for elementary school students and younger.I’ve been working on this project for a long time, thinking that Avance is something we can do because it’s aimed at young people, and that it’s our mission.Also, we want parents and children to communicate a lot through make-up. I think I want to do.”

* ■Planning/proceeding MC Avance Co., Ltd. PR/Product Development Momoka Kawanishi*
“The first time you put on makeup, it leaves a very lasting
impression. That’s why we planned this event with a strong desire to let people know the ‘fun of makeup’ through Avance cosmetics. Today, we’d like you to learn the correct knowledge about makeup, and we’ll give you a quick start. I hope you will be able to share the joy of makeup with many of your friends at school tomorrow!
* ■Makeup course begins! *
・A story about how Avance launched the first eyelash serum in Japan in 1997. First, take good care of your eyes (and even your mouth) using the new eyelash serum.

-And that sunscreen is very important. If you get sunburned, your skin will be affected by wrinkles, sagging, age spots, freckles, and inflammation. Make it a habit to apply sunscreen to protect yourself from UV rays from a young age.
・Avance Eyebrow Mascara & Coat is a double-end eyebrow mascara that brings out children’s natural eyebrows and a coat that protects from water and sweat. Eyebrow mascara seems to be quite difficult to apply properly, so she had her mother put it on for her. For souvenirs, we have a limited edition Chip & Dale design.
・Joli-e with glitter that can be used like an eye shadow if you blur it within 30 seconds after applying. Joli-e
Introducing creamy color eyeliner, rose gold, which is a pink color close to beige. Children react excitedly to the glitter of glitter. ・Hollywood Cosmetics, the parent company that spread Hollywood makeup techniques to Japan and created the first mascara. When we finally put on the mascara…the impression started to change completely and the look in the children’s eyes changed.

・Vancée Joli et Joli et, which is extremely easy to draw and very popular The staff members were excited as the children looked excited to see how the liquid eyeliner changed the look of their eyes.

・It is also important to remove makeup properly! That’s the story. Introducing Avance Dudemacan Super.
・And Avance Joli et Joli et, which has a fluffy and melting feel. Tint lip. This time we introduced two representative colors. Orihime and her friends looked particularly cute as they applied their lipstick.
・Finally, apply a refreshing type of shake mist that keeps your skin moisturized and shiny while keeping it in place!

* ■Write your beauty-related wishes on strips of paper, hang them on the bamboo, and have a photo session at the photo booth! *
Along with cute wishes such as “I hope your makeup looks good” and “I hope you become beautiful,” there are also mother’s earnest wishes such as “I want to get a lift.” It was also impressive to see Orihime and her friends wearing make-up and smiling constantly as they took photos.
* ■After the event* Comment from the person in charge, Momoka Kawanishi It seemed like everyone had a lot of fun, which made me really happy! It was also impressive that some children looked down and did not look in their eyes when we arrived, but when we left they greeted us with lively smiles. Applying makeup for the first time leaves a very lasting impression on me, so I was very honored to be able to give a makeup class like this using Avance cosmetics.

* ■Event overview*
Event name: Let’s learn together as a parent and child! Avance First Make Event Date: Sunday, July 7, 2024
Venue: Hollywood Co., Ltd. Reception Space, 4F Hollywood Beauty Plaza, 6-4-1 Roppongi, Minato-ku, Tokyo
Participants: 20 children aged 6 to 13 and their parents who love Avance. Contents: Makeup class, makeup using Avance products, Tanabata strip decorations, photo shoot at photo spots

* ■Products introduced at the event* *All prices include tax. * ■About AVANCE*
Avance Co., Ltd. was established in 1996 to cater to the younger generation of the Hollywood Cosmetics Group, which is known for being the first company in Japan to bring back makeup techniques from Hollywood movies and popularizing mascara in Japan. We are still inheriting the technology used to develop Hollywood cosmetics, which will celebrate its 100th anniversary in 2025. The AVANCE brand, whose name means “precedent, lead, superiority” in French, has a strong sense of spirit, and we are always alert to the times and trends, and are always trying to propose trends that are one step ahead. Masu. At the time, thin eyebrows became a big boom in Japan due to the emergence of charismatic singer-artists. In April 1997, we launched the eyelash care serum “Lash Serum,” which became a huge hit, as women’s eye-area aesthetic awareness was rapidly increasing due to concerns about their eyebrows and eyelashes becoming sparse. The Lush Serum series is still a long-selling product. Since then, we have expanded our lineup to focus on the eye area based on the concept of “thorough care while applying makeup,” and currently offer a wide range of products other than the eye area.

* ■Company Profile*
Company name: Avance Co., Ltd.
Representative name: Ryo Namba (Representative Director)
Address: 4F Hollywood Beauty Plaza, 6-4-1 Roppongi, Minato-ku, Tokyo Phone: 03-3403-3817
Brands handled: AVANCE and DESIR
Products handled: Eyelash serum and other eye zone items, remover, skin care, base makeup, etc.

-Inquiries from general customers regarding this information- Avance Co., Ltd. 4F Hollywood Beauty Plaza, 6-4-1 Roppongi, Minato-ku, Tokyo 106-0032
TEL 03-3403-3817 (Weekdays 9:00-17:00/Closed on Saturdays, Sundays, and holidays)
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