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Home » Seiban Co., Ltd. Heat stroke is becoming a growing concern as summer approaches, and the number of sales is about 1.2 times that of last year! Announcing the latest information on Saban’s cooling goods

Seiban Co., Ltd. Heat stroke is becoming a growing concern as summer approaches, and the number of sales is about 1.2 times that of last year! Announcing the latest information on Saban’s cooling goods

Seiban Co., Ltd.
Heat stroke is becoming more of a concern as we head into summer, and the number of sales is about 1.2 times that of last year! Announcing the latest information on Saban’s cooling goods
……
Seiban Co., Ltd. (Headquarters: Tatsuno City, Hyogo Prefecture, President and CEO: Takaaki Izumi, hereinafter referred to as “Seiban”) sells cooling goods that help you comfortably commute to school in the hot summer.
We would like to announce the latest information on cooling goods for your children to use as a reference against the rising temperatures since the end of the rainy season.
[Summary] Compiled customer data of Saban directly managed stores and official online stores from January 29, 2021 to July 7, 2024 [Summary of survey results]
●Cumulative sales volume from January to June 2024 is approximately 1.2 times that of last year.
●The peak purchase of cold goods last year was in July, an increase of about 17% from the previous year.
●The number of cool back pads sold is about four times that of last year. ●Distribution by local governments in Tatsuno City, Hyogo Prefecture and Yaizu City, Shizuoka Prefecture.
The cumulative number of sales from January to June 2024 is
approximately 1.2 times that of last year.
[Image 1: https://prtimes.jp/i/10024/113/resize/d10024-113-b4e681e677ec8b366447-0.png&s3=10024-113-249a89a37fa91b6970ed5e4deacbdfd9-2103×1266.png ]
A comparison of the cumulative sales numbers from January to June shows that the number has increased by approximately 1.2 times compared to 2023.
With temperatures rising every year, there is increasing interest in preventing heat stroke in children.

Last year’s peak purchase of cooling goods was in July, an increase of about 17% from the previous year.
When we looked into monthly sales trends in 2023, we found that July was the peak of purchases, and compared to 2022, there was an increase of approximately 17%.
[Image 2: https://prtimes.jp/i/10024/113/resize/d10024-113-2ad9cf9e5a448c2e031c-0.png&s3=10024-113-b2871454084670399af804a98b513a19-1976×579.png ]
The number of cool back pads sold is about four times that of last year.
[Image 3: https://prtimes.jp/i/10024/113/resize/d10024-113-9c3e855c0684996b6e67-0.png&s3=10024-113-69911abfa41b89f50f15a06153e11c00-2412×1452.png ]
When we compared the cumulative sales of “cool back pads” from April to June 2024* with the same period in 2023, we found that they had increased by about four times.
*The cool back pad will be on sale from April 6, 2023.

[Image 4: https://prtimes.jp/i/10024/113/resize/d10024-113-64753e036a905aa95717-0.png&s3=10024-113-498880b52d3a77f16e63ad386393585b-2568×1193.png ]
Additionally, when we compared the overall proportion of cooling goods over the same period, we found that the number of “cool back pads” increased by 5% compared to last year.
With temperatures rising year by year, there seems to be a growing demand for items that provide a cooling effect.
Distribution is being carried out by local governments in Tatsuno City, Hyogo Prefecture and Yaizu City, Shizuoka Prefecture.
[Image 5: https://prtimes.jp/i/10024/113/resize/d10024-113-2c0d7d013d180e672172-0.jpg&s3=10024-113-434801b8319149302fc64668db27c0f0-1261×841.jpg] In Tatsuno City, Hyogo Prefecture, on July 3, 2023, “cool back pads” were distributed to all children (approximately 3,800 children) attending elementary schools in the city.
Reference URL:
https://www.city.tatsuno.lg.jp/kouhohisho/documents/20230626_rinzi1.pdf [Tatsuno City distribution history]
It all started when an elementary school student sent a letter to the mayor around July 2022. At that time, Tatsuno City distributed cooling towels, but Saban was asked if there was anything more they could do to help the children.
SEIBAN was originally developing a pad with ice packs as an improved version of the existing back pad, but after receiving consultation, we worked hard to deliver it as soon as possible, and as of July 3, 2023. Distribution was achieved on the same day.
In addition, in Yaizu City, Shizuoka Prefecture, on May 27, 2024, we distributed “cool back pads” to all children in the city
(approximately 6,200 children) as a measure against the intense heat.
Reference URL: https://www.instagram.com/p/C709hdTBrFr/?utm_source=ig_web_copy_link Each elementary school in the city also has a freezer to keep ice packs cold. Product Summary
Seiban’s cooling goods are available in three types so that you can choose according to your purpose and lifestyle. Please use this as a measure against the heat for your child.
[Image 6: https://prtimes.jp/i/10024/113/resize/d10024-113-7a279554c5ad1b504bf4-8.png&s3=10024-113-0ccc595d3a4e28b455c886da84c7d64b-651×309.png ]
[Image 7: https://prtimes.jp/i/10024/113/resize/d10024-113-d5c22be5d46f411c001f-9.jpg&s3=10024-113-bed991cd9a4e045975a25eda2b3604e6-993×236.jpg]
[Image 8: https://prtimes.jp/i/10024/113/resize/d10024-113-2eb97712439aef8032c1-6.png&s3=10024-113-0fd3259e46f4c30167d81e0dd337e55b-736×273.png ]
Company Profile
[Image 9: https://prtimes.jp/i/10024/113/resize/d10024-113-75085d86c515d2b941b9-0.jpg&s3=10024-113-53c90dd918d144db2ed85de5761e81ed-1748×1063.jpg] Company name: Seiban Co., Ltd.
Representative: Takaaki Izumi, Representative Director and President Location: 379-1 Katayama, Tatsuno-cho, Tatsuno City, Hyogo Prefecture Company website: https://www.seiban.com/
Business details: Planning, manufacturing, and sales of school bags/related goods/planning and sales of other bags, childcare business, media business
More details about this release:
https://prtimes.jp/main/html/rd/p/000000113.000010024.html