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Home » JR Omiya Station “ecute Omiya” renewal information 7 shops, including 4 shops opening for the first time in Saitama Prefecture, will open on Thursday, August 8, 2024!

JR Omiya Station “ecute Omiya” renewal information 7 shops, including 4 shops opening for the first time in Saitama Prefecture, will open on Thursday, August 8, 2024!

JR Omiya Station “ecute Omiya” renewal information 7 shops, including 4 shops opening for the first time in Saitama Prefecture, will open on Thursday, August 8, 2024!
*JR-Cross*
Press release: July 11, 2024
**
JR Omiya Station “ecute Omiya” renewal information 7 shops, including 4 shops opening for the first time in Saitama Prefecture, will open on Thursday, August 8, 2024!
*A large collection of shops that are close to your daily life, such as a “cookie specialty store” that is perfect for snacks and souvenirs, and a “seasoning specialty store” that makes use of the best ingredients! *
*This is an image
Operated by JR East Cross Station Development Company (Location: Shibuya-ku, Tokyo, Company Manager: Akio Sugimura)*
Seven shops, including four shops opening for the first time in Saitama Prefecture, will open on August 8, 2024 (Thursday) at the ekinaka commercial facility “Ecute Omiya” at JR Omiya Station. * (*Includes 1 renewal open shop and 1 event shop)

The renewal concept is “Yorimichi Market”. We aim to be a facility that can be used casually and on a daily basis, in a way that makes you feel at home. With this reopening, we will be opening a store that specializes in daily life, including a non-caffeine specialty store perfect for a break, a store specializing in canelés and cookies perfect for snacks and souvenirs, and a store specializing in carefully selected seasonings and daily necessities. Shops closely connected to the world will add color to your daily life. Please stay tuned for ecute, which will continue to support your daily life in a more attractive way.
*Business hours are subject to change. For details, please check the ecute Omiya website after the opening date.

≫”Ecute Omiya” official website

* Topic1. Ecute Omiya 7 shops will open on August 8th (Thursday)! *

The renewal concept is “Yorimichi Market”. A total of 7 shops, including 4 shops opening for the first time in Saitama Prefecture, will open on August 8th (Thursday) so that you can casually use them on a daily basis. including). Add color to your life with our wide-ranging lineup, from seasoning shops that make use of the deliciousness of ingredients that are inseparable from your daily diet to shops specializing in canelés and cookies, perfect for snacks and souvenirs. Aiming for facilities.

* New opening: Saitama Prefecture’s first permanent shop *
* Kayanoya [Seasoning specialty store] *
“Kayanoya” is a seasoning and food brand that makes use of the deliciousness of ingredients, including “Kayanoya Dashi.” In addition to stock and seasonings for everyday use, we also offer small gifts that are recommended as souvenirs.
Business hours: Monday to Saturday 10:00 to 21:00 / Sundays and holidays 10:00 to 20:30
* Featured Products*
* Sasaka (Kayanoya Dashi/Vegetable Dashi) 8g each x 5 bags 1,198 yen* This is an easy gift that will be appreciated, containing the classic Kayanoya dashi and vegetable dashi. A cooking book is also included, making it the perfect small gift.
Sasaka (Kayanoya Dashi/Vegetable Dashi) 8g each x 5 bags 1,198 yen/Kayanoya

*Relocation Reopening*
* Hamamonyo [Japanese miscellaneous goods] *
We manufacture and sell a wide variety of Japanese miscellaneous goods, centering on brightly colored Tenugui towels dyed using Nassen, Yokohama’s traditional stencil dyeing method. We value playful and original patterns that allow you to feel the changes of Japan’s four seasons. Please use it as an affordable gift or souvenir.

* NEW ecute Omiya limited *
Picture tenugui panda station 1 piece 1,430 yen
A hand towel depicting a panda using a train station. The “Railway Town Omiya” logo is also used, and the motif is a scenery unique to Omiya. Pandas cutely express the scenery of commuting, traveling, and daily movement.
Painted Tenugui Panda Station 1 sheet 1,430 yen/Hamamonyo

* New opening: Saitama prefecture’s first permanent shop *
* H&F BELX [Rooibos Tea] *
H&F
BELX is a non-caffeine specialty store. We directly purchase the best non-caffeinated tea that is carefully grown from seedling to harvest from farms that are particular about the production area. We offer an organic diet that the whole family can enjoy. All carefully selected delicious flavors can be sampled at the store.
Business hours: Monday to Saturday 10:00 to 21:00 / Sundays and holidays 10:00 to 20:30
* Featured Products *
* Pionel Ibos Tea 30 packets 1,100 yen *
Pione, created by crossing Kyoho grapes and Muscat grapes, is characterized by its clean, elegant taste with strong sweetness and refreshing acidity. The pure rooibos tea base brings out the flavor, and the sweet and mellow aroma spreads throughout your mouth whether hot or iced.
Pionel Ibos Tea 30 packets 1,100 yen/H&F BELX
* Opening commemoration! *
*Free “Almond Cream Rooibos Tea” when you purchase the PS Tumbler Series* During the period from Thursday, August 8, 2024 to Sunday, August 31, 2024, customers who purchase the PS tumbler series will receive a free “Almond Cream Rooibos Tea”. *Ends as soon as it runs out

* New opening: Saitama prefecture’s first permanent shop *
* marl [Western sweets] *
“Cookies that both children and adults will enjoy.” We were founded in Seki City, Gifu Prefecture in 2019 with the hope that people can feel the joy of food by chewing on a large soft cookie. Everything is handmade by craftsmen. The large cookies have a warm and gentle flavor.
Business hours: Monday to Saturday 10:00 to 21:00 / Sundays and holidays 10:00 to 20:30
* Signature product *
*Hobaru Cookie 1 piece 324 yen*
The soft cookies wrapped in colorful packaging are made with ingredients from Gifu and Aichi, as well as Maruhon Taihaku sesame oil. You can enjoy the deliciousness of the ingredients.
I was excited to see the colorful packaging, but when I opened it, I was surprised by the size of the cookies. When you bite into a cookie, the gentle flavor will bring a smile to your face.
Cheeky cookies 1 piece 324 yen/marl

* New opening: Saitama Prefecture’s first permanent shop *
* Tatemachi Canelé OMIYA [Western sweets] *
This is a “canelé specialty store” directly managed by “Western Confectionery Castagna”. Canelé is a traditional baked confectionery from the Bordeaux region of France. Crispy on the outside, moist on the inside, and has an elegant vanilla scent. We offer 8 types including the standard plain, as well as limited time flavors. Business hours: Monday to Saturday 10:00 to 21:00 / Sundays and holidays 10:00 to 20:30
* NEW ecute Omiya limited *
* Pistachio canelé 1 piece 280 yen *
Canelé dough with the gentle sweetness of pistachio is topped with pistachio-flavored chocolate cream and crushed pistachios. This canelé allows you to enjoy the richness and flavor of pistachio.
Pistachio canelé 1 piece 280 yen / Tatemachi canelé OMIYA

* New Open Saitama Brand *
* Caramel stock [Western sweets] *
This is a baked confectionery shop with a workshop in Kumagaya City, Saitama Prefecture. Enjoy baked goods such as madeleines and financiers made with fermented butter, scones made with French wheat and fermented butter, and confitures made with domestic fruits. Business hours: Monday to Saturday 10:00 to 21:00 / Sundays and holidays 10:00 to 20:30
* Signature product *
* Cookie tin 22 pieces 2,420 yen*
Assortment of 6 types of cookies using fermented butter. Diamant is maple, coconut, chocolate, and noisette. These cookie tins have a rustic appearance, but are made with luxurious nuts and chocolate, such as Palé Breton, which is a thick baked cookie, and Florentin, which is made with nuts.
Cookie tin 22 pieces 2,420 yen / caramel stock

*Event shop*
* Marumochiya [Japanese sweets] *
“Marumochiya” has its main store near Fushimi Inari Taisha Shrine in Kyoto. “Mizumaru Mochi”, which is a hot topic on social media, has a unique and mysterious texture that seems to disappear when you put it in your mouth. The standard “Marumochi”, which comes in three types: Tsubuan, Mitarashi, and Matcha, is also great as a snack or gift. Business hours: Monday to Saturday 10:00 to 21:00 / Sundays and holidays 10:00 to 20:30
* Signature product *
* Mizumaru Mochi 3 pieces 1,500 yen*
Mizumaru Mochi is a new type of sweet that is neither jelly nor warabi mochi, but disappears in your mouth like water. You can pop a transparent balloon and enjoy a jiggly water-filled rice cake. You can enjoy it with the included brown sugar syrup or soybean flour if you like.
*Business hours are subject to change. For details, please check the ecute Omiya website after the opening date.

*ecute Omiya facility information*
* [Ecute Omiya overall facility concept] *
The concept of ecute Omiya is “Market Avenue”. The station concourse is lined with a wide variety of shops, from everyday foods to clothing and miscellaneous goods, to suit a wide variety of usage scenarios. We offer customers the fun of discovering their favorite items while casually strolling around the lively Ekinaka area.
Topic2. Luxury souvenirs too? ! Ecute Omiya renewal opening event held! * 1. 20 groups (40 people) will be invited by lottery to ecute Omiya’s newly opened shop “Preview for customers”! *
Due to the new opening, always ecute Omiya/Omiya
Customers who patronize North will be selected by lottery to be invited to a “customer preview” where they can shop at some of the shops before the store opens! Participating customers will receive an “Omiya New Shop Trial Set” containing products from the newly opened shop as a souvenir. *Ecute Omiya will send an e-mail magazine to eligible members.
■Date and time: Tuesday, August 6, 2024, 17:00~ *About 2 hours ■Venue: Ecute Omiya
■Ecute Omiya Newly Opened Shop “Preview for Customers” Participation Benefits ・You can shop before opening on Thursday, August 8th! (Excluding some shops) ・Receive a free “Omiya Shin Shop Trial Set” (1 set per person) *Up to 2 sets per group
*Applications must be made through the e-mail magazine scheduled to be distributed by Ecute Omiya to eligible members.
*This is an image
2. JRE POINT 888 points will be given to 888 people by lottery! During the period from August 8th (Thursday) to September 7th (Saturday), purchase * 700 yen (tax included) or more per transaction at the following participating shops * and * 3 or more times * JRE POINT * 888* points will be presented to * 888* people by lottery from among the customers who used the service. *No entry required

3. The first 300 people will receive a natural eco tote (not for sale)! From August 8th (Thursday), the first 300 people who make a purchase of 3,500 yen or more excluding tax (3,850 yen or more including tax, can be combined, cannot be used in conjunction with other benefits) at the participating shops below will receive a Natural Eco Tote (not for sale). We will give you a present.
■Date and time: August 8th (Thursday) ~ *Limited to the first 300 people, ends as soon as supplies last
■Target shops: Kayanoya, Hamamonyo, H&F BELX, marl, Tatemachi Canelé OMIYA, Caramel Stock, Marumochiya
■Exchange location: Hamamonyo
*This is an image. (The train color of this product is different)

≫”Ecute Omiya” official website

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The published information is current at the time of release. Contents are subject to change.
The image is an image. Prices include tax.

JR East Cross Station Co., Ltd. Development Company
Trade name: JR East Cross Station Co., Ltd.
Head office: 6th floor, South Gate Shinjuku Building, 5-33-8 Sendagaya, Shibuya-ku, Tokyo
Established: April 1, 2021 (Reiwa 3)
Representative Director and President: Fuminao Nishino
Capital: 4,101 million yen (100% subsidiary of JR East)
About the development company:
We are engaged in the business of developing ekinaka commercial facilities such as “Ecute” and “Grand Star” with the aim of creating attractive ekinaka spaces that meet a wide range of ekinaka needs. We aim to further improve the appeal of ekinaka while taking into consideration the location, culture, and regional characteristics of each station. We will also strengthen collaboration with our partners and proactively work towards coexistence with the local community and regional cooperation.
Main operating facilities: Ecute, Gransta
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