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Home » PR TIMES Co., Ltd. PR TIMES has set record high quarterly sales for 5 consecutive quarters, and operating profit is the highest ever for the first quarter. (Announcement of first quarter financial results for fiscal year 2024)

PR TIMES Co., Ltd. PR TIMES has set record high quarterly sales for 5 consecutive quarters, and operating profit is the highest ever for the first quarter. (Announcement of first quarter financial results for fiscal year 2024)

[PR TIMES Co., Ltd.] PR
TIMES has set record high quarterly sales for 5 consecutive quarters, and operating profit is the highest ever for the first quarter. (Announcement of first quarter financial results for fiscal year 2024) *PR TIMES Co., Ltd.*
Press release: July 11, 2024
**
PR TIMES has set record high quarterly sales for 5 consecutive quarters, and operating profit is record high for the first quarter. (Announcement of first quarter financial results for fiscal year 2024) *The progress rate against the full-year forecast is 23.5% for sales and 25.5% for operating income, progressing as planned*
* PR Co., Ltd., which operates the press release distribution service “PR TIMES” etc.
TIMES (Minato-ku, Tokyo, Representative Director: Takumi , TSE Prime: 3922) announced on Thursday, July 11, 2024, the first quarter of fiscal year 2024 (ending February 2025) (March to May 2024) ) was announced. *

*The 2024 first quarter financial results briefing will be
live-streamed from 4:30 pm on July 11, 2024 (Thursday).
[Distribution date and time] Starts at 4:30 pm on Thursday, July 11, 2024 [Live streaming URL]
https://prtimes-co-jp.zoom.us/webinar/register/WN_eDKc6KNJQQ-22kPGL351rA#/registration (Archives will not be distributed.)

* INDEX (1) Financial results for the first quarter of FY2024 (2) Service trends for the first quarter of FY2024 (3) Topics & reference information (4) Road to
Milestone2025 (repost)*

(1) Financial results for the first quarter of FY2024
The business results for the first quarter of FY2024 are sales of 1.925 billion yen, gross profit of 1.63 billion yen, operating profit of 484 million yen,
Net income was 320 million yen. Compared to the same period last year, sales were 119.6%, gross profit was 115.8%, operating income was 141.0%, and net income was 138.9%. Also, compared to the previous quarter, sales were 107.3%, gross profit was 108.7%, operating income was 209.5%, and net income was 199.4%.

In terms of quarterly sales, we have reached a record high for five consecutive quarters, continuing our steady growth trend.

Quarterly operating income reached a new record high for the first quarter.

The breakdown of SG&A expenses shows the amount and percentage of sales for S&M, R&D, and G&A.
The sales ratio was 36.2% for S&M, 14.5% for R&D, and 8.8% for G&A. G&A has maintained a ratio of less than 10% to sales.

In S&M, advertising expenses for the quarter were 164 million yen, down 39.4% from the same period last year.

Sales growth rate and operating profit margin were 44.8% in the first quarter, showing a recovery trend from the first quarter of fiscal 2023 (37.7%). We will continue to aim for both sustainable growth and increased profits through proactive and disciplined investment.

After the first quarter, we are making steady progress against our business forecasts. Sales are 23.5% of the full-year forecast of 8,189 million yen, and operating income is below the full-year forecast. The progress rate is 25.5% for 1.9 billion yen.
The progress rate for the first quarter of FY2023 was 23.5% for sales and 19.7% for operating income, so we are progressing as planned, although the progress rate for operating income is slightly higher than the same period last year.
The progress rate against the first half forecast is 48.6% for sales and 57.5% for operating income, making steady progress.

At the end of the results overview, I would like to introduce the balance sheet. Compared to the same period last year, acquisition of subsidiary shares (1 company → 2 companies) and PR
Fixed assets are increasing due to the progress of the TIMES renewal project. ROA was 19.2% and ROE was 23.5%.

(2) Service trends in the first quarter of 2024
I would like to explain the business highlights.
“PR
As of the end of May 2024, the number of companies using TIMES was 97,948, an increase of 14,400 compared to the same period last year and an increase of 3,690 compared to the previous quarter.
Additionally, as of the end of May, 58.2% of domestic listed companies are using it.
The list of media that distributes press releases is 10,719 media, the number of media users who register to collect information is 27,382, and the number of partner media that reprint press releases is 252 media. The number of site views reached a record high of 89.84 million PV per month in August 2023, and “PR
TIMES’ official Facebook account has 130,220 likes and 463,690 X (formerly Twitter) followers. The number of individual users was 208,257.

In the first quarter of FY2024, 99,132 press releases were distributed (8.7% increase compared to the same period last year, 12.6% increase compared to the previous quarter), a new record high for the first quarter, but the result was a negative impact due to repeated system failures. is affecting.

Next, we will introduce “PR TIMES STORY”, a service line related to “PR TIMES”. “PR TIMES
STORY” was used 436 times in the first quarter, an increase of 53.0% compared to the same period last year and a decrease of 33.7% compared to the previous quarter. As we have fallen far short of our plan of 836 cases and have decreased by 33.7% compared to the previous quarter, we will implement changes to our system and operating policy in July in order to get back on track for growth.

Next, we will introduce two service lines that we are working on with the aim of creating a business that goes beyond PR TIMES.
The first is “Jooto”, a SaaS type task/project management tool. As of the end of May, the number of paying companies using Jooto was 1,801, a decrease of 27 companies from the previous quarter. The average usage price per company was 8,464 yen (up 8.0% from the previous quarter), the highest value since measurement. Our policy is to continue tracking both the number of companies using the service and the unit price.

The second is Tayori, a customer support tool. As of the end of May, the number of paid accounts for Tayori was 1,177, an increase of 50 accounts compared to the previous quarter. The average usage price per account was 6,837 yen.
In addition, in March, we selected “BOXIL SaaS” as the service with the highest total score based on reviews posted on “BOXIL SaaS” during 2023.
We won 1st place in the SaaS section email sharing/inquiry management system category.

(3) Topics & reference information
Corporate|Program to connect customers and shareholders using shareholder benefit system (2025 edition)
To our shareholders “PR
From 2021, we have been implementing an initiative in which we will give away products and services from companies that use “TIMES” as preferential gifts. We have decided to implement the 2025 edition with the aim of increasing the number of shareholders who hold our shares over the medium to long term. The award will be given on the condition that holdings of 1 unit (100 shares) or more with the same shareholder number are listed or recorded in the Company’s shareholder register as of the end of August 2024 and as of the end of February 2025. . In the 2024 edition, we overhauled our operations and significantly improved our application rate to 88.2% (up 29.5% from the previous quarter).

Corporate|NPO public relations training project
Since 2012, “PR TIMES” has been available for free to non-profit organizations. TIMES Nonprofit Organization Support Project” has been implemented, and as of June 17, 2024, 613 organizations have participated. Additionally, with the support of the NGO Center for International Cooperation, we have started the “NPO Public Relations Training Project,” in which our employees practice activities to establish and strengthen public relations systems through training at non-profit organizations. In the trial of this project, our employees practiced public relations work at Terra Renaissance, a certified NPO, for eight weeks starting from March 4, 2024.
(Details↓)
https://prtimes.jp/main/html/rd/p/000001421.000000112.html

PR TIMES | System failure
“PR TIMES” and “PR TIMES”
STORY”, system failures occurred frequently, causing great
inconvenience to companies, media, and users. A total of 4,625,000 yen was not billed for the failure of faxes that occurred from March 25th.

Occurrence-Recovery Occurrence event
July 3, 2023 –
February 21, 2024
After changing the aggregation method for the number of unique users and number of page views in the “Analysis Data” function on the management screen, a problem occurred in which the number of accesses could not be obtained in some cases. Numbers are under-displayed. April 4, 2024 –
April 4, 2024 PR TIMES
In STORY, there was an issue where the titles, thumbnail images, and hashtags of 3,886 stories from 2,793 customer companies that were not publicly available could be viewed.
March 25, 2024 –
May 1, 2024: A problem occurred in which 351,266 faxes of 5,309 press releases from 1,566 customer companies went unsent.
June 12, 2024 –
June 12, 2024 A problem occurred in the press release editor where image files and document files could not be uploaded.

PR TIMES | Response and apology regarding false information
On June 26, 2024, one corporate account with false information registered was promoted.
We became aware that TIMES had an account and suspended the use of the company’s account on the same day. We believe that the cause of this incident is due to corporate registration screening and press release content screening, and we will take measures to prevent it from happening again. In addition, we will continue to confirm new judgment items for previously registered companies and take action based on the reexamination results as necessary.
(Details↓)
https://prtimes.jp/main/html/rd/p/000001426.000000112.html

PR TIMES|Expansion of regional development
In April 2024, we entered into business alliances with Hiroshima Bank, Hyakugo Bank, and Sapporo City, Hokkaido. There are a total of 86 partnerships for local information distribution (35 local financial institutions, 8 credit unions, 32 local media companies, and 2 local governments, 1 prefecture, 2 prefectures, 6 cities, and 2
organizations), spread across 46 prefectures. (As of July 11, 2024) (Details↓)
https://prtimes.jp/main/html/rd/p/000001396.000000112.html
https://prtimes.jp/main/html/rd/p/000001405.000000112.html
https://prtimes.jp/main/html/rd/p/000001406.000000112.html

PR TIMES|Press Release Evangelist
Press Release Evangelists was launched on October 28, 2022 with the aim of spreading the use of press releases to all regions of Japan, and 27 active PR people with a love, knowledge, and experience of press releases were officially recognized.
Starting in May 2024, we will actively hold seminars with evangelists on stage. (Details↓)
https://prtimes.jp/main/html/rd/p/000001347.000000112.html

PR TIMES|Hokkaido Nippon-Ham Fighters, sponsored by Fukuoka Softbank Hawks In 2024, we became the official sponsor of the Hokkaido Nippon-Ham Fighters and Fukuoka SoftBank Hawks.
In our initiative with the Fukuoka SoftBank Hawks, we are posting messages of support solicited from fans in the Next Batter’s Circle at Mizuho PayPay Dome.
On June 28th, we held a combination of watching a Hokkaido Nippon-Ham Fighters game and a public relations seminar led by Taizo Sugimura to learn about the power of communicating (output).
(Details↓)
https://prtimes.jp/main/html/rd/p/000001422.000000112.html
https://prtimes.jp/main/html/rd/p/000001415.000000112.html

Jooto|Dashboard
The use of Jooto has spread, and the average number of comments per month per organization that has introduced it has increased to 626 (1.98 times in about two years) by March 2024, and business efficiency has improved with increased information sharing. It had become an issue. Therefore, we have implemented a dashboard that allows you to see all the tasks with the most recent deadlines and comments addressed to you, as well as access information related to the tasks you have decided to carry out with just one click.
(Details↓)
https://prtimes.jp/main/html/rd/p/000001407.000000112.html

Tayori | AI chatbot officially launched
We released the beta version of the AI ​​chatbot function in February 2024 and received 719 trial uses in about 4 months. The official version will be released in June 2024, and will be provided as a standard feature (no additional charge) in the professional plan of 9,400 yen per month.
(Details↓)
https://prtimes.jp/main/html/rd/p/000001420.000000112.html

(4) Road to Milestone2025
We would like to inform you about our current plans and outlook for our medium-term management goal “Milestone 2025.” Looking ahead to our next big challenge, we are aiming for an operating income target of 3.5 billion yen in fiscal 2025, and at the same time we are
implementing a solid plan to achieve operating income of 2.5 billion yen.
At this point, we have not determined our performance forecast for fiscal 2025, but we are aiming to steadily increase business value while continuing to make active and disciplined investments so that we can plan for operating income of 2.5 billion yen in fiscal 2025, and at the same time aim for a major leap forward. . Milestone
Although we are currently far from achieving our target of 3.5 billion yen in operating income for fiscal 2025, we will continue to work hard without giving up.

All of our employees will continue to strive to realize our mission: “Toward an era in which information from people of action moves people’s hearts.”
https://prtimes.co.jp/mission/

Frequently asked questions regarding our IR are posted on the “Learn about PR TIMES through Q&A” page.
https://tayori.com/q/ir-qa

Our company’s IR refrains from mentioning information that has not yet been released or is related to strategy.
Information that can be released will be posted in “PR TIMES” as appropriate, so please take a look there.
https://prtimes.jp/main/html/searchrlp/company_id/112

Only fiscal year 2020 is a non-consolidated financial statement, and other fiscal years are consolidated financial statements. The notation on each page is omitted.
*With regard to rounding in this press release and financial results announcement materials, as a general rule, numbers less than one million yen are rounded down, and percentages are rounded to the first decimal place.
The opinions and predictions expressed in this press release and financial results announcement materials are our company’s views at the time of preparation, and we do not guarantee the accuracy of the information.
Please note that actual results may differ due to various factors.

*About PR TIMES Co., Ltd.*
PR TIMES (pronunciation: PR TIMES) says, “* We are moving into an era where information from people who take action will move people’s hearts.*
” is our mission, and we are striving to create a society where positive information from people of action is at the center of our news, encouraging individuals to move forward. We believe that press releases are a way to announce the results of people’s actions and hard work, and we aim to democratize PR so that “actors” can communicate their own information regardless of the size of the company. It is expanding. *
The number of companies using the press release distribution service “PR TIMES”* is over 97,000*, accounting for over 58% of listed companies* in Japan*
It is used by. To collect information, please register as a member* Over 27,000 media reporters*, the number of site accesses* is approximately 90 million page views per month*
, the number of press releases exceeds *34,000 per month*, and *over 1 million* in total. Including national newspaper websites, etc.* Content is published in over 250 partner media* (as of May 2024). In addition, * “PR TIMES STORY” that tells stories * , * “PR TIMES TV” that tells videos * , *
PR partner business that supports PR activities from design to execution* ,* Art-specific PR platform “MARPH”* , *
News media business such as “isuta” and “STRAIGHT PRESS”*
In addition to supporting the announcement and dissemination of information, we also support the progress of the created project until it is announced.* Task/project management tool “Jooto”*
In addition, we operate businesses that provide three-dimensional support for “takers”, such as “Tayori”*, a customer support tool* that allows customers to respond to announcements and organize information smoothly*.
In addition, our subsidiaries include * THE BRIDGE Co., Ltd., which operates the startup media “BRIDGE,” * Glucose Co., Ltd., which performs contract software development.*
,* NAVICUS Co., Ltd.* provides SNS marketing support.

PR TIMES Co., Ltd. Company Profile
Mission: Towards an era where information from people who take action moves people’s hearts.
Company name: PR TIMES Co., Ltd. (TSE Prime Securities code: 3922) Address: Akasaka Intercity 8F, 1-11-44 Akasaka, Minato-ku, Tokyo Established: December 2005
Representative Director: Takumi
Business details: – Operation of press release distribution service “PR TIMES” (https://prtimes.jp/)
– Operation of story distribution service “PR TIMES STORY”
(https://prtimes.jp/story/)
– Provide public relations and PR support as a partner for clients and media – Operation of video PR service “PR TIMES TV” (https://prtimes.jp/tv) – Operation of art-specific online PR platform “MARPH” (https://marph.com/) – Operation of customer support tool “Tayori” (https://tayori.com/) – Operation of task/project management tool “Jooto” (https://www.jooto.com/) – Operation of PR TIMES MAGAZINE (https://prtimes.jp/magazine/), a media that delivers knowledge on public relations
– Operation of press release dedicated editor “PR Editor”
(https://preditor.prtimes.com/)
– “isuta” (https://isuta.jp/), “STRAIGHT PRESS” (https://straightpress.jp/) Web news media management, etc.
URL: https://prtimes.co.jp/
*About details about this release*
https://prtimes.jp/main/html/rd/p/000001429.000000112.html

*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=112&release_id=1429




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