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Home » Plat Yonezawa Co., Ltd. Towards a new DMO field Expanding real promotion functions on site

Plat Yonezawa Co., Ltd. Towards a new DMO field Expanding real promotion functions on site

Plat Yonezawa Co., Ltd.
[Towards a new DMO field] Expanding on-site real promotion functions In July 2024, we promoted Yonezawa City at the travel fair “Pre-NATAS” held in Singapore.
Plat Yonezawa Co., Ltd. (Location: Yonezawa City, Yamagata Prefecture, Representative Director Hirosato Miyajima, hereinafter referred to as “Plat Yonezawa”), a tourism and town development corporation that continues to create value for the region, is organizing Singapore’s largest travel fair “NATAS” held in Singapore. We communicated the charm of the region at Pre-NATAS, a limited event for loyal customers. About Plat Yonezawa Company
Regional promotion carried out in Singapore!
We promoted Yonezawa City to approximately 150 local customers at Pre-NATAS, which was held at the event space “One & Co” in Singapore on Saturday, July 6th and Sunday, July 7th, 2024. did.
What is Pre-NATAS Fair?
◆Purpose of holding the event
NATAS, Singapore’s largest travel fair, is held twice a year and attracts more than 100,000 visitors.
We will hold “Pre-NATAS” as a pre-event so that we can communicate more closely with our customers.
This is the second time this event has been held. In addition to promoting the charms of each local government, we also plan and sell custom tours.
This is a great opportunity to attract tourists visiting Japan at an early stage.
Date: 2 days, Saturday, July 6th and Sunday, July 7th, 2024
Location: One & Co (Nearest station: Tanjong Pagar)
[Image 1:×1108.jpg] If you just wait within the area, you won’t be able to win in areas where there is a lot of accumulation.
Inbound promotions that only involve waiting and disseminating digital information will not be successful in regions where there is little accumulation.
Recently, the rapid recovery in inbound tourism has become a hot topic, but in many cases, the rapid recovery is due to
This is an area where we have been promoting for over 10 years, even before the coronavirus.
In order to receive the tailwind from the inbound recovery, it is necessary to renew local marketing, promotion,
I feel strongly that it is important that we need to build stakeholders. As a regional DMO, we are at the forefront of expanding awareness of inbound tourism while collaborating with local governments and tourism businesses.
The only DMO and single municipality among the participants. PR with a direct feel because it is not outsourced locally
Participating in this event are Tokyo, Kanagawa, Shizuoka, Ishikawa, Ehime, and Kagoshima prefectures.
Our company was the only independent and DMO (tourist development corporation) participating.
We were able to directly convey a more concrete image of the tour to many local people.
[Image 2:×2925.jpg]
[Image 3:×2925.jpg] Because we are a latecomer, we are able to formulate strategies based on facts rather than feelings about the current situation.
We also conducted market research in Singapore.
Embassy of Singapore, JNTO Singapore, JR East, local marketing companies, local travel agencies,
Holding meetings to exchange opinions with public and private institutions, including local sake wholesalers,
We held discussions with various organizations regarding Singapore market analysis and strategic collaboration.
In the future, our company, Plat Yonezawa Co., Ltd., plans to consider and implement proactive strategies, including collaboration with local partners and establishing a local base.
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