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Home » Zentan Bus Co., Ltd. Selected for the second time as part of the Japan Tourism Agency’s “Second Hometown Crea tion Project” demonstration project. “Local Quest vol.2” developed to solve local issues in Shin-Onsen Town

Zentan Bus Co., Ltd. Selected for the second time as part of the Japan Tourism Agency’s “Second Hometown Crea tion Project” demonstration project. “Local Quest vol.2” developed to solve local issues in Shin-Onsen Town

[Zentan Bus Co., Ltd.]
Selected for the second time as part of the Japan Tourism Agency’s “Second Hometown Creation Project” demonstration project. “Local Quest vol.2” developed to solve local issues in Shin-Onsen Town *Zentan Bus Co., Ltd.*
Press release: July 11, 2024
Selected for the second time as part of the Japan Tourism Agency’s “Second Hometown Creation Project” demonstration project. “Local Quest vol.2” developed to solve local issues in Shin-Onsen Town *A town I go to once a month. The town to return to. Would you like to get involved in activities to solve local issues together in Shin-Onsen Town? *
Local Quest Shinonsen Town flyer image
Zentan Bus Co., Ltd. (Head office: Yabu City, Hyogo Prefecture, Representative Director and President)
Murakami (Nobuhito Murakami) has recently been selected for the Japan Tourism Agency’s demonstration project, “A Model Demonstration Project to Promote Return Visits Focusing on the Target Needs of the ‘Second Hometown Creation Project” (*1), and is working on regional revitalization. We will develop a program called “Shin-Onsen Town Local Quest Vol. 2″ to create new fans through planning and holding events for the fans. This is the second time that our company has been selected for the Japan Tourism Agency’s “Second Hometown Creation Project,” following 2023.

In the 2023 demonstration project, we solicited participants from students and working adults under the title “Local Quest,” a regional problem-solving program, with a total of 256 people participating. In order to encourage visitors from the Kansai area to visit Shin-Onsen Town, we trialed a subscription model that combines express buses and town buses. However, in the case of the existing schedule, the train arrives at Shin-Onsen Town in the afternoon on Saturday and departs in the afternoon on Sunday, and the short stay in Shin-Onsen Town turned out to be a bottleneck. .

Therefore, in 2024, we will run an express bus “Furusato Weekend Bus” between Osaka (Hankyu Sanbangai Bus Terminal) and Yumura Onsen (Shin-Onsen Town, Mikata District, Hyogo Prefecture) once a month to make it easier for Local Quest participants to use the bus. The number of flights will be increased on weekends only (*2). In the case of the same service schedule, the bus departs from Osaka on Saturday morning and departs from Shin-Onsen Town on Sunday afternoon, allowing you to make the most of your stay.
In addition, the scope of the subscription will be the same as in 2023, in addition to all Zentan Express Bus Yumura Osaka Line (including “Furusato Weekend Bus”) and the townsman bus “Yumetsubame” that operates within Shin-Onsen town, Zentan Bus Expanded to general route bus Yoka Yumura Line. Furthermore, by reducing the selling price by 2,000 yen to 9,000 yen (per month, tax included) and offering a more reasonable subscription plan called “Shin-Onsen Town Tanken Pass,” we will be offering a more affordable subscription plan for Shin-Onsen Town and the Kansai area. Promote interaction and revitalization of traffic. Through this demonstration project, we hope to lead to the creation of timetables that are efficient for users and profitable from a management perspective.

In the 2024 “Shin-Onsen Town Local Quest Vol. 2”, participants from the previous year who have become fans of Shin-Onsen Town will work on the planning side of regional revitalization and create new visitors and fans. We aim to implement programs that foster a virtuous cycle. To this end, we have established an exchange base with a new workspace within our Yumura Sales Office, with the aim of encouraging
interaction between local hosts and participants.
“gensen space TOJI” Exchange events are also held regularly.
Photos from the 2023 local quest (bean harvest)
Photo from the 2023 Local Quest (Shiitake mushroom inoculation)

Shinonsen Town, Mikata District, Hyogo Prefecture has a population of 12,236 people (estimated as of May 1, 2024), of which over 40% are aged 65 and over, making it one of the most aging areas compared to other local governments. It is an advanced area. There are many challenges, including depopulation, such as the deterioration of farmland due to a lack of agricultural workers and the outflow of the labor force to other regions. On the other hand, the town has three hot springs (Yumura, Hamasaka, and Shichigama), and is also rich in Tajima beef, seafood, and nature (Geopark, Kaminoyama Highlands), making it a land rich in tourism resources.
According to the tourist destination attractiveness survey report (*3) by Hyogo Tourism Headquarters, the number of people currently visiting Yumura Onsen is mainly people in their 50s (28.6%), 60s (22%), and 40s (19.2%). %) are mainly middle-aged and elderly people. Hot springs were the main reason for the visit at 89%, and 85% of the visitors lived in the Kansai area. The repeat rate is 67.5% (total of 2nd and 3rd time or more), but the percentage of people who are looking forward to experiences and activities is low at 22.5% of the total, and it is important to present new tourism content to people who visit after visiting hot springs. is required.

*1. Limited time service “Furusato Weekend Bus” operation overview and fees* Item Details Remarks
Flight from Osaka (Sat) Departing from Osaka 8:20am
Arrive at Yumura Onsen 11:17am Hankyu Sanbangai
Bus terminal
Flight from Shin-Onsen Town (Sunday) Departs from Yumura Onsen 16:30 Arrive at Osaka 19:24 Hankyu Sanbangai
Bus terminal
Operation date: August 3rd (Sat) and 4th (Sun), 2024
Saturday, August 10th and Thursday, August 15th, 2024 *
September 7th (Sat) and 8th (Sun), 2024
October 19th (Sat) and 20th (Sun), 2024
Saturday, November 23 and Sunday, November 24, 2024
Saturday, December 14th and Sunday, December 15th, 2024
Saturday, January 18th and Sunday, January 19th, 2025 *During the Obon period, Saturday, August 10th
Departing flights only
On the way home
From Shinonsencho,
Thursday, August 15th
It becomes.
Cost: 4,550 yen (one way, tax included) Same amount as regular one way fare

*2. Overview of the subscription plan “Shin-Onsencho Tanken Pass” for Local Quest participants*
Item Details Remarks
Usage period: From Thursday, August 1, 2024
Friday, January 31, 2025 Year-end and New Year holidays (December 29-January 3) It is not possible to use
Cost: 9,000 yen per month for adults (tax included)
25,000 yen for 3 months (tax included) Monthly student (elementary school student)
7,200 yen (tax included)
*3 months not set
Scope of use * Zentan express bus *
Osaka (Hankyu Sanbangai Bus Terminal) – Yumura Onsen (Shin-Onsen Town, Mikata District, Hyogo Prefecture) Unlimited rides
*You can also transfer to the Kinosaki-Osaka Line
* General route bus * (between Yoshika Station and Yumura Onsen) * Townsman bus Yumetsubame (in Shin-Onsen town) * Unlimited rides on all routes Osaka high-speed bus,
Stopovers other than Yumura Onsen
Not possible (However, if you are transferring using the express bus Osaka Kinosaki Line, you can only use Yoka Station)
Recruitment period: From July 11, 2024 (Thursday) as
appropriate.Priority will be given to those who are willing to visit again and who are motivated to solve local issues.
Recruitment requirements: University students and above, working adults Number of people recruiting: 30 people/month, including family members living together (children)

Online briefing session Friday, July 12, 2024 from 12:00
13th (Sat) 19:00~・
16th (Tuesday) 12:00~・
18th (Wednesday) 12:00~・
25th (Thursday) 19:00~ Dedicated page:
Sponsored by Zentan Bus Co., Ltd. Co-sponsored by Shinonsen Town Commerce and Tourism Division
Support Horn Co., Ltd. Sorotori
(Solo travel media) Management

*3. Regarding the Japan Tourism Agency’s “Second Hometown Creation Project” demonstration project*
As of 2022, when consideration was given to starting this project, Japan was experiencing changes in attitudes regarding work and living styles due to the coronavirus pandemic, and there was a growing need for trips to avoid crowds and get in touch with the natural
environment, as well as a growing need to travel to one’s hometown. An increasing number of young people living in big cities who don’t have such things are yearning for the countryside and seeking involvement. In light of these new trends, we will promote and establish a style of “trips to visit and return to the area many times” as a “second hometown,” so to speak, to create new demand for domestic tourism and revitalize the local economy. The Japan Tourism Agency has begun the full-scale launch of the “Second Hometown Creation Project” with the aim of connecting the two countries to the next generation. A total of 19 regions were selected in 2022, 18 regions in 2023, and 12 regions in 2024. Our company has been selected for the second consecutive year in 2024, following 2023. Going forward, we will continue to verify the hypotheses we have set ourselves until the end of January 2025.

*1: Japan Tourism Agency “Second Hometown Creation” publication material (dated April 26, 2024)
*2: During the Obon period in August, only flights departing on Saturday, August 10th, and return flights depart from Shin-Onsen Town on Thursday, August 15th.
*3: (Source) Tourist destination attractiveness survey report by Hyogo Tourism Headquarters (Yumura Onsen) researched from April to June 2021

* ▶Shinonsen Town Local Quest dedicated page: * **

▶* The flyer can be downloaded below. * * ◎Zentan bus gensen space TOJI: * **

*About details about this release*

*Download press release materials*

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