[Room Clip Co., Ltd.] Room Clip starts selling a shelving negotiation support package for manufacturers
*Room Clip Co., Ltd.*
Press release: July 12, 2024
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Room Clip starts selling shelving negotiation support package for manufacturers *Produce and provide sales materials and in-store promotional materials that utilize UGC to convey the appeal of products* Room Clip Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director and CEO: Masahiko Takashige, hereinafter referred to as Room Clip) is a company that sells furniture, home appliances, daily necessities, and other lifestyle-related manufacturers to stock shelves with mass retailer buyers. We will start selling package plans to support business negotiations. Utilizing the user community and data of RoomClip, one of Japan’s largest social platforms specializing in the area of housing, operated by our company, we provide the latest information on photos and comments of consumers actually using products, and usage scenes. In addition to creating and providing business negotiation materials and promotional materials that utilize housing trends, we also hold training seminars on trends and sales for sales and business partners.
Our company’s mission is to “support creativity in everyday life” and our vision is to “build a new industry and culture in housing that connects people and businesses.” Based on this, we will continue to implement various initiatives that allow companies to utilize content created by consumers demonstrating their creativity in their daily lives for marketing and product development.
* [Details of the new menu “Shelving business negotiation support package”] * 1. Collection of user-generated content (UGC) that conveys the appeal of the product
We asked RoomClip users, who are particular about their homes and lifestyles and are innovators who are good at using various products, to actually use the products as monitors and post photos and comments of how the products are being used in their homes and daily lives. Collect. The number of users to be distributed is a maximum of 50, and the number of posted photos is expected to be around 150.
2. Creation of sales materials using UGC
We create and provide sales materials that fully convey the appeal of the product to buyers, including plenty of photos of the product being actively used in users’ homes and daily lives, as well as comments on how it feels to use. The expected number of photos to be published is 12 to 24. It also includes a data report that analyzes user data and comments.
3. Production of in-store promotional materials using UGC (optional) We create and deliver in-store promotional materials that utilize UGC. In addition to printed materials such as in-store flyers, decorations, and posters, we also provide a wide range of promotional materials that meet the needs of mass retailers, including videos for digital signage.
4. Holding training seminars for manufacturer sales/trend seminars for mass retailer buyers (optional)
We create and provide seminar content on the latest trends in consumers’ homes and lifestyles related to the products we want to appeal to, and how to appeal to new products that incorporate these trends. It can be used as content for training of a manufacturer’s sales team or at business meetings for buyers at mass retailers. * [Price of new menu “Shelving business negotiation support package”] * Basic package plan: From 750,000 yen (excluding tax)
– UGC collection monitor campaign
– Creation of sales materials
Options: Starting from 750,000 yen (excluding tax)
– Production of in-store promotional materials
– Seminar held
* [About RoomClip product development and marketing support] * RoomClip Co., Ltd. uses insights derived from data accumulated on RoomClip and interviews with users to provide a wide range of support for product development and marketing for companies in the housing industry. In addition to photo data posted on RoomClip, the
quantitative data that can be used is wide-ranging, including tags, comments, search keywords, and activities such as likes and saves for photos. We also provide analytical reports that provide in-depth qualitative insights through in-depth user interviews and research activities.
[About RoomClip]
It is one of Japan’s largest social platforms specializing in the area of housing, where you can post and view photos of interiors such as furniture, home appliances, and miscellaneous goods, as well as purchase items. We are developing a smartphone app and an internet website. The number of photos currently exceeds 6 million. RoomClip is a service in Japan that has the largest collection of photos and data of rooms where people actually live. RoomClip users are featured in more than 100 media such as magazines and TV every year.
[About Room Clip Co., Ltd.]
Representative: Masahiko Takashige
Established: November 24, 2011
Location: 1-28-1 Sendagaya, Shibuya-ku, Tokyo
URL: https://corp.roomclip.jp/
Business content: Planning, development, and operation of “RoomClip,” planning, manufacturing, and sales of “KANADEMONO,” purchasing and sales of interior goods, and other EC/D2C-related businesses.
RoomClip (https://roomclip.jp/)
RoomClip Business (https://biz.roomclip.jp/business)
RoomClip Living Culture Research Institute (https://lab.roomclip.jp/) KANADEMONO (https://bydesign.co.jp/)
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