GMO Internet Group
GMO Research & AI collaborates with Rocktoon in strategic DX field One-stop service from strategy planning to hypothesis verification ……
GMO Research & AI, Inc. (Representative Director and President: Shinichi Hosokawa, hereinafter referred to as GMO Research & AI, abbreviated as GMO-R&AI), which operates the Internet research business in the GMO Internet Group, will be announced on July 11, 2024 (Thursday) by Lock Co., Ltd. We have concluded a business partnership agreement with Rocktoon (Headquarters: Chuo-ku, Tokyo, President: Soru Tateyama; hereinafter referred to as Rocktoon) regarding the mutual use of services.
Both companies believe that there are many aspects of strategy design that still rely on individual abilities, and that this is an area where DX is lagging behind. Therefore, through this business alliance, we will be able to provide high-quality online research by GMO Market Observer, a platform that can execute a series of GMO Research & AI online research processes, and Rocktoon’s AI strategy DX service, MaStaa, through system and panel coordination. We will quickly provide a one-stop service from strategy planning to hypothesis verification.
[Image: https://prtimes.jp/i/136/4474/resize/d136-4474-1b054f54bd59edf510a9-0.png&s3=136-4474-58fe4ac893ad64dd42f4dc634e48afb4-1920×1005.png ]
■About business alliance
Due to the business alliance between the two companies, it will be possible to provide the survey and interview functions of “GMO Market Observer” on “MaStaa”. In addition, by combining data derived from “MaStaa” and data from the panel network “Japan Cloud Panel”, we will combine AI + actual survey data to efficiently and speedily provide more accurate and reliable data. It will be possible to do so. Furthermore, in the future, we will improve business efficiency by promoting close cooperation, exchange, and sharing of practical know-how, including one-stop mutual use of marketing data and collaboration in the AI field. We aim to improve services to client companies and further popularize products that contribute to the promotion of strategic DX.
■Overview of service functions based on system coordination and panel coordination
1. Based on the strategy created with “MaStaa”, AI survey summary and survey form automatic creation using “GMO Market Observer” function 2. Conduct timely surveys and collect responses from “MaStaa”, including interviews with “Japan Cloud Panel” members
3. AI analyzes the aggregated data of the questionnaire using the function of “GMO Market Observer” and feeds back the survey results along with comments on “MaStaa”
4. Incorporate aggregated data/analytical data into “MaStaa” to improve the accuracy of strategic design and propose options based on them.
These will meet the needs of “I want to conduct questionnaires more easily,” “I want to create questionnaires without bias in survey design, questionnaire creation, aggregation, etc.,” and “I want speedy and reliable response data.” This will be a service
collaboration that will respond to your needs.
[Who is this service for?]
We believe that this service collaboration will be useful for strategic consulting firms, marketing support companies, and personnel in the marketing and sales departments of major companies.
“MaStaa” allows you to quickly propose marketing strategies to client companies, and uses AI to generate information such as necessary target persona information and appropriate sales strategies. By creating a concrete strategy plan all at once and supporting the realization of an integrated PDCA cycle from the strategy, we can reduce anxiety when deciding on a plan to reduce work burden and improve efficiency, and encourage decision-making. .
“GMO Market Observer” allows you to obtain high-quality research data from “Japan Cloud Panel,” a panel network of more than 29 million people.
Through this collaboration, it is now possible to combine data derived from AI with response data from actual survey monitors, which can be said to have increased the credibility and accuracy of the data. Thanks to the collaboration between the two companies, the service can now be provided to companies that have not been able to request research due to lack of marketing know-how, etc., and can now be used by a wide range of people.
[About “GMO Market Observer”] (https://gmo-research.ai/service/mo) “GMO Market Observer” is a platform that allows you to carry out a series of online research processes. Conduct high-quality online surveys quickly, efficiently, and cost-effectively.
[About “Japan Cloud Panel”] (https://gmo-research.ai/service/panel/jcp) “JAPAN Cloud Panel” is one of the largest panel networks in Japan. In addition to “infoQ” operated by GMO Research & AI, we have built a panel network with partner partners and are comprised of over 29 million survey monitors (*2). You can conduct large-scale surveys or conduct questionnaires for survey targets with a low frequency of occurrence.
(*2): As of April 2024
[About “MaStaa”] (https://mastaa.jp/)
“MaStaa” is a strategy DX SaaS that uses AI to propose the optimal combination when formulating strategic plans for product development and marketing, and suggests strategic possibilities and hints that are lacking in BI.
Since it covers a wide range of data necessary for strategic design, the person in charge can formulate a strategy simply by making selections according to the framework. This allows you to quickly set up plans that serve as the basis for the marketing mix, which is the basis of your marketing strategy, making it possible to streamline your work load and implement a unified PDCA cycle from strategy to strategy.
[About GMO Research & AI] (https://gmo-research.ai/)
GMO Research & AI has a philosophy of “Bringing our thoughts to the world” and is developing a business that popularizes new marketing solutions and platforms that help rebuild the relationship between companies and consumers.
Utilizing a panel network and AI technology that enables internet research among approximately 61.19 million (*2) consumers in 16 countries and regions in Asia, we receive research requests from companies not only in Japan but also around the world. .
As of May 1, 2024, the company name has changed from GMO Research Inc. to “GMO Research & AI Inc.”
[About Rocktoon Co., Ltd.] (https://www.rocktoon.co.jp/)
Rocktoon provides a comprehensive service from consulting to development and operation of web services, and aims to innovate business by utilizing generative AI. Specifically, we solve client companies’ sales and marketing issues by providing in-house developed products such as the AI strategic DX service “MaStaa.”
We aim to create services and experiences that “touch the soul” and “touch the heart” not only for our users but also for all those involved.
that’s all
[GMO Research & AI, Inc.] (URL: https://gmo-research.ai/)
Company name: GMO Research & AI, Inc. (TSE Growth Market, stock code: 3695) Address: Cerulean Tower, 26-1 Sakuragaoka-cho, Shibuya-ku, Tokyo Representative: Shinichi Hosokawa, President and CEO
Business content: Internet research business
Capital: 299.03 million yen
[Rocktoon Co., Ltd.] (URL: https://www.rocktoon.co.jp/)
Company name Rocktoon Co., Ltd.
Address: 1-17-11 Shinkawa, Chuo-ku, Tokyo
Representative: Representative Director: Soru Tateyama
Business details ■Consulting business (AI/WEB3, marketing)
■Consignment business
■In-house content business
Capital: 10 million yen (including capital reserves)
[GMO Internet Group, Inc.] (URL: https://www.gmo.jp/)
Company name: GMO Internet Group, Inc. (TSE Prime Market Securities code: 9449) Address: Cerulean Tower, 26-1 Sakuragaoka-cho, Shibuya-ku, Tokyo Representative: Representative Director and Group Representative: Masatoshi Kumagai
Business details ■Internet infrastructure business
■Internet advertising/media business
■Internet financial business
■Crypto asset business
Capital: 5 billion yen
Copyright (C) 2024 GMO Research & AI, Inc. All Rights Reserved. Copyright (C) 2024 Rocktoon inc. all rights reserved.