[Base Food Co., Ltd.] Whole grain-based smart food complete
nutritional food “BASE FOOD” “BASE Cookies” with a tangy black pepper scent
Pepper” mellow flavor of cheddar cheese “BASE Cookies Cheese” *Base Food Co., Ltd.*
Press release: July 17, 2024
**
BASE FOOD, a smart food based on whole grains and complete
nutrition.BASE Cookies with a tangy aroma of black pepper.
Pepper” mellow flavor of cheddar cheese “BASE Cookies Cheese” *New release from Wednesday, July 24, 2024 ~ Introducing fully nutritious snacks and snack cookies that both adults and children can enjoy ~ *
Base Food Co., Ltd. (Headquarters: Meguro-ku, Tokyo, CEO), which develops and sells the world’s first *1 complete nutritional *2 staple food
Director: Shun Hashimoto, https://basefood.co.jp
) is a whole grain-based complete nutritional cookie that provides all 33 types of nutrients needed in one meal *4 From the “BASE Cookies” series, black pepper is a fully nutritional snack and snack cookie that both adults and children can enjoy. “BASE” has a tangy aroma. BASE Cookies with a mellow flavor of pepper and cheddar cheese The two flavors of “Cheese” will be available from Wednesday, July 24, 2024 at the Base Food Official HP Online Shop (
New products will be released sequentially at
https://shop.basefood.co.jp/ ), other EC sites, and dealers.
* Completely nutritious snacks and snack cookies that both adults and children can enjoy *
“BASE
“Cookies” is based on whole grains, so you can eat it without feeling guilty even though it’s a cookie,” “Because it uses mainly natural ingredients, you can eat it with your kids,” and “There are so many flavors that you can eat it without getting bored.” This is a series that has been well received. A new addition to the lineup this time is BASE, which has a crunchy texture and a tangy aroma of black pepper, making it the perfect accompaniment to alcoholic beverages. “BASE Cookies Pepper” and cheddar cheese have a gentle, aromatic flavor that can be eaten as a snack.
2 types of “Cheese” “BASE”
Cookies” is now available. This product is perfect for a variety of occasions, such as the office or parties, as a snack to take a breather, or as a snack to enjoy with alcohol.
* ■“BASE Cookies Pepper” and “BASE Cookies Cheese” Developer Comments * * ○From customer needs to “diversification of tastes”*
Until now, BASE FOOD has been changed to “BASE BREAD” except for “BASE PASTA”, and salty products are “BASE BREAD”.
We received feedback from customers that they were looking for a salty flavor. “BASE
Cookies” only had a sweet product lineup, so we developed this product to expand the lineup so that it can be eaten in a variety of situations, not only as a snack, but also in combination with alcohol.
* ○A “gentle and addictive” flavor and texture that both adults and children can enjoy*
Aiming for a deliciousness that makes you want to reach for it again after eating one, we made many prototypes to find pepper and cheese ingredients that would match the perfectly nourishing dough. “BASE Cookies”
Pepper” takes advantage of the flavor of black pepper, but never overemphasizes it, and is designed so that you can enjoy the lingering aftertaste of pepper while feeling just the right amount of saltiness. In addition, in order to enjoy the flavor of black pepper even more deliciously, we have created the BASE
By finishing it harder than “Cookies Cheese”, it has a crunchy texture. “BASE Cookies”
Cheese” is designed so that you can eat it every day without getting tired of it, so instead of adding a strong and persistent flavor, we have devised a way to allow the exquisite saltiness and flavor of cheddar cheese to spread in your mouth. It is characterized by a gentle aftertaste with just the right amount of saltiness and sweetness from the cheese.
* ○Trial and error in material selection and balance*
“BASE Cookies Pepper” and “BASE Cookies” aim to create a world that has a gentle and modest flavor, yet satisfies your mind and body after eating it.
Developed “Cheese”. The biggest challenge was how to recreate a satisfying salty taste while reducing the amount of salt as much as possible. After repeatedly making many prototypes in order to select materials and achieve a harmonious balance between the materials, I believe that I finally arrived at something that I was satisfied with. We hope that you will enjoy our new products, developed through trial and error, so that adults and children alike can enjoy them
deliciously in any situation, from snacks to snacks to go with alcohol, without feeling guilty.
* ■Product overview *
* 1. BASE Cookies Pepper*
Product name BASE Cookies Pepper
Name Baked sweets
Features ● Whole grain-based complete nutritional cookies that provide more than 1/3 of the 33 types of nutrients you need each day in one serving (4 bags)
● A cookie with a distinctive crunchy texture and a tangy aroma of black pepper that is perfect as an accompaniment to alcohol. ● 25% less carbohydrates*5 per bag, 6.8g protein, 4.0g dietary fiber, 1.2mg iron, 84mg calcium
raw materials
Whole wheat flour (domestic production), edible vegetable oil, soy protein (defatted soybeans, edible vegetable oil), pepper seasoning (dextrin, salt, sugar, glucose, black pepper powder, yeast extract powder, onion powder), egg yolk powder, lactose, Milk protein, dietary fiber, wheat protein, rice bran powder, egg white powder, yeast extract, powdered oil and fat, kelp powder/thickener (modified starch, guar gum), swelling agent, seasoning (amino acids, etc.), flavoring, acidulant, ( (Contains wheat, eggs, milk ingredients, and soybeans) Contents 1 bag 35g
Price: 180 yen (tax included) per bag *Regular price on official website Best before date: Approximately 2 months from delivery
Release date: Released from Wednesday, July 24, 2024
Sales method Base Food official website Online shop (
https://shop.basefood.co.jp/), Amazon, Rakuten, Yahoo! Sales will start sequentially at shopping and dealers.
Elements included
* 2. BASE Cookies Cheese*
Product name BASE Cookies Cheese
Name Baked sweets
Features ● Whole grain-based complete nutritional cookies that provide more than 1/3 of the 33 types of nutrients you need each day in one serving (4 bags)
● A cookie with the gentle aromatic flavor of cheddar cheese that can be eaten as a snack.
●25% off carbohydrates*5 per bag, 6.8g protein, 3.3g dietary fiber, 1.1mg iron, 84mg calcium
raw materials
Whole wheat flour (domestic production), lactose, edible vegetable oil, soy protein (defatted soybean, edible vegetable oil), egg yolk powder, cheddar cheese powder, milk protein, dietary fiber, wheat protein, rice bran powder, egg white powder, salt, yeast extract , powdered oil, kelp powder, yeast/thickener (processed starch, guar gum), leavening agent, seasoning (inorganic salt), fragrance, (contains wheat, eggs, milk ingredients, and soybeans in part) Contents 1 bag 35g
Price: 180 yen (tax included) per bag *Regular price on official website Best before date: Approximately 2 months from delivery
Release date: Released from Wednesday, July 24, 2024
Sales method Base Food official website Online shop
(https://shop.basefood.co.jp/
) and others, Amazon, Rakuten, Yahoo! Sales will start sequentially at shopping and dealers.
Elements included
* ■What is smart food complete nutritional food “BASE FOOD”? * “BASE
FOOD is the world’s first complete nutritional staple food that provides a well-balanced 1/3 of the daily nutrients in one meal. While using over 10 carefully selected ingredients, mainly of natural origin, such as whole grains, soybeans, and chia seeds, we have achieved nutritional balance and deliciousness using our proprietary technology for formulation and manufacturing methods. This smart food provides 33 types of nutrients needed each day, including protein, dietary fiber, and 26 types of vitamins and minerals.
Since the start of sales in February 2017, BASE PASTA, BASE BREAD, BASE With the addition of Cookies and Deli series, cumulative sales exceeded 200 million bags, and the number of regular buyers exceeded 210,000. (As of the end of June 2024)
https://www.youtube.com/watch?v=QAuEmmVgTjI
* ■Base Food Co., Ltd. Overview *
We are a food tech company that started in 2016 with the mission of “Innovating staple foods and making health a norm.” As a pioneer of fully nutritious foods in Japan, we propose new staple foods that are easy, delicious, and good for the body, and aim to create a society where everyone can enjoy meals and where health is a given.
Established: April 5, 2016
Head office: 5-25-2 Nakameguro, Meguro-ku, Tokyo
Representative: Shun Hashimoto
Business content: Development, manufacturing, and sales of complete nutritional foods
URL: https://basefood.co.jp
*1 For staple foods (bread, pasta, cookies), 1 serving (2 bags of BASE BREAD, 1 bag of BASE PASTA, 4 bags of BASE Cookies, BASE
FOOD Deli is a product that satisfies 2 per bag) and is listed on the nutritional information label (according to our research using the Mintel database in May 2022)
*2
Contains more than 1/3 of the daily standard value for all nutrients excluding fat, saturated fatty acids, carbohydrates, sodium, and calories (*3) based on the nutritional labeling standard values set by the Consumer Affairs Agency.
*3 Based on Base Food’s own research, we have selected the nutrients necessary to maintain health, taking into consideration the dietary habits of modern people who tend to over-consume fats and
carbohydrates.
*Four
One meal (4 bags) contains the daily standard values for all nutrients, except for fats, saturated fatty acids, carbohydrates, and sodium, which are concerned about excessive intake with other meals, based on the nutritional standard values. Contains more than 1/3 *5 Comparison with oil spray crackers from the Japanese Food Standard Composition Table (8th edition) supplemented in 2023.