[Brave group Co., Ltd.] Brave group is holding a “Brave
HIMEHINA goods are now available at the “stores” pop-up!
*Brave group Co., Ltd.*
Press release: July 17, 2024
**
Brave group will be featuring HIMEHINA goods at the “Brave stores” pop-up being held at Bailian ZX Creative Center in Shanghai! *Pop-up at Shanghai Bailian ZX Creative Center will be held until Sunday, September 22, 2024*
Brave group Co., Ltd. (Head office: Minato-ku, Tokyo, Representative director: Keito Noguchi, Pronunciation: Brave group, hereinafter “Brave
group”) and Smarprise Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Igarashi
Ken, pronunciation: Smarprise) is one of China’s largest content goods sales facilities, Shanghai
We would like to inform you that we will be selling goods by our own virtual artist HIMEHINA from July 17th at the pop-up store currently being held at “Hyakuren ZX Soshujo.”
* Brave stores special site: * * https://bravegroup.co.jp/bravestores/*
* ■Background of starting Brave stores*
Brave group has a purpose of “Bringing Japan’s adventurous spirit to the world”, and with a mission of “Breaking through 8 billion hearts”, we aim to create next-generation Virtual
esports
Group companies are developing multiple businesses, mainly IP businesses and IP-related businesses that provide comprehensive production for VTubers such as Project “Buispop! (*1)”.
Brave in February 2024
Smarprise, which has joined the group, has the purpose of “becoming a bridge between Japan’s leading content industries,” and has launched “colleize (*2)”, one of Japan’s largest domestic goods e-commerce sites that handles official goods and officially licensed products, and “colleize (*2)”. SURPRISE
We have developed services such as “BOX(*3)”.
Regarding the domestic sales business, we are able to provide our customers with official channels and sales prices mainly through colleize and other e-commerce sites, but we are not able to provide sufficient sales overseas (*4), and pirated copies are sold in many countries. We were in a situation where goods were being distributed, which could not only be detrimental to our customers, but also have a negative impact on the content industry itself, so a solution was needed.
Brave group is “Brave
stores”, we will start an official Japanese content and goods sales business that includes not only our own IP but also IP that represents Japan, and will deliver official goods to fans around the world.
(*1) Buspo! : https://vspo.jp/
(*2) colleize: https://colleize.com/
(*3) SURPRISE BOX: https://surprisebox.jp/
(*4) There are EC sites targeting some projects and regions, such as Brave group US Official Store.
* ■Brave stores Real store/EC site*
shanghai
Starting with a pop-up at Bailian ZX Creative Center and Haneda Airport Garden, which is directly connected to Haneda Airport’s Terminal 3, we plan to open physical stores and EC sites around the world, including Bangkok and Seoul.
This is the first overseas pop-up store of Brave group’s VTuber goods.
* [Shanghai Bailian ZX Creative Center Opening Overview] *
*The pop-up image is an image.
*Inside the store
・Date: July 10, 2024 (Wednesday) – September 22, 2024 (Sunday) ・Business hours: 10:00-22:00
・Address: No. F03, 340-372 East Nanjing Road, Huangpu District, Shanghai 200000
We have been selling anime goods and products of our own VTuber (MUGEN LIVE), but from today, July 17th, we will also start selling products of “HIMEHINA”.
* HIMEHINA original postcards are being distributed on a first-come, first-served basis! *
HIMEHINA original postcards will be distributed on a first-come, first-served basis to those who purchase products at Brave stores. The number is limited, so please arrive early.
* [Haneda Airport Garden store opening overview] *
*Exterior photo of Haneda Airport Garden
・Date: Scheduled to open in late August 2024
・Business hours: 10:00-20:00
・Address: 2nd floor, Haneda Airport Garden, 2-7-1 Haneda Airport, Ota-ku, Tokyo 144-0041
* ■HIMEHINA Profile*
Unit “HIMEHINA” by Hime Tanaka and Hina Suzuki
As a virtual artist, he is active in a wide range of activities, including music activities such as singing and dancing, game commentary, variety videos, and TikTok posts.
The number of YouTube channel subscribers is 926,000, and the total number of video views has exceeded 350 million.
Among them, the MV for “Aibao Dance Hall” released in December 2023 has been viewed more than 25.64 million times as of July 17, and has become a hot topic. The chorus choreography is on TikTok and YouTube Shorts became popular, and many people have posted their attempts to dance and sing.
In addition, their 3rd album “Chochin Dark Flight” released in May 2023 ranked first in the Oricon Digital Album Ranking and first place in the iTunes and Mora Hi-Res Album Rankings. The worldview is also supported.
HIMEHINA YouTube: https://www.youtube.com/c/HimeHina/
Hime Tanaka Official X: https://x.com/HimeTanaka_HH/
Hina Suzuki Official X: https://x.com/HinaSuzuki_HH/
HIMEHINA official website: https://himehina.jp/
-Copywriter-
(C)LaRa
* ■About Brave group*
Brave group has a purpose of “Bringing Japan’s adventurous spirit to the world”, and with a mission of “Breaking through 8 billion hearts”, we aim to create next-generation Virtual
“RIOT”, which has the esports project “Buispop! (*1)” and virtual music label MUSIC (*2)” is an IP business that comprehensively produces VTubers, “colleize (*3)” is an e-commerce site specializing in official goods and licensed products such as anime and manga, and “ME Campus (*4)” is a virtual academy city. Platform business operated by CR
Gaming
We are developing multiple businesses in a wide range of fields, including the esports business that operates “School (*5)”, the XR business, the DX business, and the Incubation business.
We are also focusing on global expansion, establishing bases in the UK and the US in March 2023, Thailand in November of the same year, and China in December of the same year.
(*1) Buspo! : https://vspo.jp/
(*2) RIOT MUSIC: https://riot-music.com/
(*3) colleize: https://colleize.com/
(*4) ME Campus: https://mecampus.org/
(*5) CR Gaming School: https://cr-gs.jp/
* ■Recruitment information*
Brave
As of July 1, 2024, the number of group employees is 330 (257.8% compared to last year), and the number of group companies is 16.The organization is expanding as the business and services are
diversified, and further business expansion is expected. We are continuing to actively recruit for the future.
Please check the job listing page below to see the job categories for which you are applying.
https://recruit.bravegroup.co.jp/recruit-information/
* ■Company profile*
*Smarprise Co., Ltd.*
・Established: April 1, 2015
・Capital: 195 million yen
・Representative Director: Ken Igarashi
・Directors: Jun Funahashi, Yu Yamazaki
・Location: 8th floor, PMO Tamachi III, 4-1-28 Shiba, Minato-ku, Tokyo ・Business content: Goods EC platform business, MD business, etc. ・URL: https://smarprise.co.jp/
*Brave group Co., Ltd.*
・Established: October 11, 2017
・Capital: 4.68 billion yen (including capital surplus)
・Representative Director: Keito Noguchi
・Location: 8th floor, PMO Tamachi III, 4-1-28 Shiba, Minato-ku, Tokyo ・Business content: IP business/Platform business/Esports business/XR business/DX business/Incubation business
・Official website: https://bravegroup.co.jp/
・Recruitment site: https://recruit.bravegroup.co.jp/
・Official media: https://media.bravegroup.co.jp/
・Official X: https://twitter.com/bravegroup_vt/
・List of group companies: https://bravegroup.co.jp/company/#group-company *About this release details*
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