[Marcus Evans Event Japan Limited] [Special lecture] YOASOBI producer reveals the secret to success @CMO Japan
Summit 2024
*Marcus Evans Event Japan Limited*
Press release: July 26, 2024
**
[Special Lecture] YOASOBI producer reveals the secret to success @CMO Japan Summit 2024
Marcus Evans Event Japan Limited (Head office: UK/Japan branch representative: Daisuke Yukishita, hereinafter referred to as “Marcus Evans”)
Yamamoto from Sony Music Entertainment Inc. will attend “CMO Japan Summit 2024,” a business summit for marketing departments hosted by Special lectures by Mr. Hideya and Mr. Yohei Yashiro have been decided. The two creators of YOASOBI will reveal the secret to their success from debut to global hit.
In addition, Mr. Akihiro Satomura of Visa Worldwide Japan Co., Ltd. will be on stage as a moderator to bring out the discussion.
[Event application page] https://events.marcusevans-events.com/cmo2024h2-pr/
– * Behind the scenes of a global hit: Secrets revealed by YOASOBI producer* The music created by YOASOBI, which has taken the world by storm with its unique world view, lyrics that resonate, and visuals that draw you in, has now been played more than 10 billion times around the world. In this gorgeous lecture, the two producers who supported YOASOBI’s path from debut to global hit, Hideya Yamamoto and Yohei Yashiro, will reveal the secret to their success. You won’t want to miss hearing about the beginnings of YOASOBI, the birth of their debut song “Yoru ni Kakeru” and the process of making it a hit, as well as the digital marketing strategy that supported their success.
We are making full use of marketing that resonates with Generation Z and overseas, such as “sharing and participating with fans” to firmly hit the target target, and approaching with a sense of growing together. Now, Generation Z around the world is creating trends with completely new values one after another. As they are natives of SNS, it is difficult to easily capture their hearts using the conventional wisdom of marketing. What kind of approach is necessary to understand the world’s values, analyze trends created by generations, and create new trends? It is a must-see to hear the essence of the song, which reached number one on the global charts and has now become Japan’s representative “YOASOBI”, as told by its creators.
– *Event summary*
At the 19th CMO Japan Summit, Satomura of Visa Worldwide Japan Co., Ltd. will be the chairperson for the first day.
Mr. Akihiro, Mizuho Financial Group’s Akita chairperson for the second day We will welcome Natsumi and have 17 speakers share the latest information in the marketing industry on six key topics.
This summit brings together heads of marketing departments and solution companies with cutting-edge marketing-related services, and over two days will discuss issues and solutions in the marketing industry through lectures, discussions, one-on-one meetings, and networking. This is an event for discussion.
– * participant*
* ・Head of Marketing Department*
The target audience is those in charge of the marketing department of Japan’s leading companies. Through lectures, networking, discussions among participants, and meetings with solution companies, you can gain the latest knowledge and use it to expand new connections.
* ・Solution company*
Targeted at companies with marketing-related solutions. You will have the opportunity to meet one-on-one with decision-makers in the marketing departments of participating top companies.
– *Speaker profile*
*Sony Music Entertainment Co., Ltd.*
Echoes Producer
*Hideya Yamamoto*
Joined Sony Music Group in 2012. After working in CD and game package production, he is currently involved in advertising and production work for various artists. Participated in the launch of the YOASOBI project since 2019.
*Sony Music Entertainment Co., Ltd.*
Echoes Producer
* Yohei Yashiro*
Joined Sony Music Group in 2012. After working in the music
distribution business, he launched the novel posting site
monogatary.com in 2017. In 2019, the YOASOBI project was launched as part of the planning for the site.
*Visa Worldwide Japan Co., Ltd.*
Head of Marketing Headquarters
*Akihiro Satomura*
Born in Amagasaki City, Hyogo Prefecture. Graduated from Keio University Faculty of Policy Studies. Joined P&G as a new graduate. He has built a unique career at P&G, ranging from sales to marketing, and has been involved in sales, sales strategy, brand strategy, concept and advertising development, etc. in Japan and Singapore.
After changing jobs to Google, I started working on platforms (search, Google Play, Android, etc.), hardware (Google
TV, Chromecast, Nexus, etc.), software (Google Maps, Google Translate, Google Oversees a wide range of marketing for products such as Assistant, etc. Chief Marketing at Adobe Inc. from March 2019 to January 7, 2024 Engaged as an officer. Member of the Expert Study Group on
“Organizations that Demonstrate Creativity” sponsored by the Ministry of Economy, Trade and Industry. ad:tech Tokyo
Advisory board member. NFT Summit Tokyo/Web3BB Tokyo
Advisory board member. Former director of Adobe Future Digital Lab. He is the author of “Marketing born from ‘non-conformity'”
(Shoeisha/2021). My hobbies are comedy, fishing, and sauna.
Vice President of Visa Worldwide Japan Co., Ltd. from January 8, 2024 Marketing, served as Director and Head of Marketing Headquarters. Until now. * ■Event overview*
[Name] CMO Japan Summit 2024
[Date] October 16th (Wednesday) to 17th (Thursday), 2024
[Venue] Hotel Chinzanso Tokyo
[Sponsor] Marcus Evans Event Japan Limited
* ■Please see below for details*
https://events.marcusevans-events.com/cmo2024h2-pr/
* ■Inquiry/Application*
Public Relations Officer (Fukudome)
Email:hitomif@marcusevansjp.com
* ■Who is Marcus Evans*
marcus evans
Since its founding in 1983, EVANS has been providing cutting-edge business information needed for strategic decision-making at events. We plan, manage, and hold more than 150 business summits a year by making full use of our proud global network. At our Japanese branch, we hold events related to marketing, IT, human resources, intellectual property, medical care, manufacturing, etc.