[Toshimaya Co., Ltd.] [August 10th is Pigeon Day] Limited sale of 1 piece can of Hato Sablé.
*Toshimaya Co., Ltd.*
Press release: August 3, 2024
**
[August 10th is Pigeon Day] Limited sale of 1 can of Hato Sablé. *A special can for one Hato Sablé featuring an original design commemorating the 130th anniversary of the company’s founding. To purchase, please visit each store or online store. *
Hato Sablé 1 piece can set
* Toshimaya Co., Ltd. (Head office: Kamakura City, Kanagawa
Prefecture, Representative Director: Kubota
Yohiko) has designated August 10th, “Pigeon Day,” as Customer Appreciation Day. On “Pigeon Day” on Saturday, August 10, 2024, we will commemorate the 130th anniversary of our founding.
We will be selling a 1 piece can set only on Pigeon Day. *
*Limited item “Hato Sablé 1 piece can set” only available on Hato Day* This time, we will be selling a set of 4 special cans that are the perfect size to fit Hato Sablé, only on August 10th, which is Hato Day.
To commemorate Toshimaya’s 130th anniversary in 2024, each can is decorated with the Hato Sabre color, blue, white, and red. Another feature is that you can carry Hato Sabre.
pigeon sable color
blue
white
red
When you open the lid of the can, you will see the spring, summer, fall, and winter illustrations drawn on the inside. There is a pigeon hidden in the illustration, so please look for it.
Hato Sablé 1 piece can Contents of the can
* [Product information] *
* ・Hato Sablé 1-piece can set (sold in stores) *
Set contents: 4 Hato Sablé shaped cans (each can contains 1 Hato Sablé). Sales location: Each store (not available at some stores)
Purchase limit: up to 5 sets per person
Price: 2,500 yen including tax
* ・Hato Sablé 1 piece can set (online store) *
Set contents: 4 Hato Sablé type cans + 8 Hato Sablé boxes (Hato Sablé is not included in the can.)
Sales location: Pigeon Day special site (https://toshimaya-hatonohi.jp/) Price: 3,100 yen including tax
* [Handling stores] *
On the day of the event, products will be sold at the online store in addition to the listed stores and special venue. There is no parking available at either store or venue. Please come by public
transportation.
* ・Head office*
Location: 2-11-19 Komachi, Kamakura City, Kanagawa Prefecture “Pigeon Day” Business hours: 9:00-19:00
* ・Zushi Culture Plaza Hall (special venue) *
Location: 4-2-10 Zushi, Zushi City, Kanagawa Prefecture
“Pigeon Day” Business hours: 9:30-18:00
*Zushi store will be closed on August 10th.
*Regular products are not sold.
* ・Toshimaya Confectionery Ofuna Factory (special venue) *
Location: 1-2-15 Iwase, Kamakura City, Kanagawa Prefecture
“Pigeon Day” Business hours: 9:00-17:00
*Regular products are not for sale.
* ・Toshimaya Seika Fueda Factory (special venue) *
Location: 1-2-1 Fueda, Kamakura City, Kanagawa Prefecture
“Pigeon Day” Business hours: 9:00-17:00
*Regular products are not for sale.
* ・Other stores (department stores and station buildings in Kanagawa prefecture) *
Ofuna Lumine 3rd floor special venue in front of the main entrance Saikaya Yokosuka store 1st floor special venue
Laska Hiratsuka 6th floor Laska Hall
Takashimaya Yokohama store 8th floor special event venue
Sogo Yokohama store, 2nd basement floor, next to the front entrance card counter Keikyu Department Store 7th floor special event venue
Tokyu Department Store Tama Plaza Store B1F Special venue next to the liquor store
Hiyoshi Tokyu Avenue main entrance event hall
Odakyu Department Store Fujisawa, 1st basement floor, special venue in front of the food section escalator
Saikaya Fujisawa store 1st floor Toshimaya department
Terrace Mall Shonan 1st floor Minami Mall Toshimaya-mae special venue * ・Other stores (Department stores in Tokyo) *
Daimaru Tokyo store south building 1st floor event space
Nihonbashi Takashimaya Main Building B1F B1 Taneya-mae Special Venue Nihonbashi Mitsukoshi Main Store B1F Personal Shopping Desk Food Special Venue Ginza Mitsukoshi New Building B2F Event Space in front of Higashi Ginza Exit Isetan Shinjuku Store B1F Sweet Flavor Promotion
Odakyu Department Store Shinjuku Store, 2nd basement floor, special venue for fresh food gathering and cash register area
Shinjuku Takashimaya 1st floor JR exit special venue
Shibuya Hikarie ShinQs Toyoko Norengai 2nd basement floor special venue in front of the entrance
Tamagawa Takashimaya Main Building B1F Western confectionery event space Tokyu Department Store Kichijoji Store B1F, special venue in front of the west exit stairs
Odakyu Department Store Machida Store B1F Grocery Department Event Space Venue
You can also check this page for a list of other retailers.
https://www.hato.co.jp/html/user_data/assets/pdf/2024_tenpo.pdf * [Toshimaya Online Store] *
“Hato Sable 1 piece can set”
Sales start date and time: Saturday, August 10, 2024 8:10
Sale end date and time: Sunday, August 11, 2024 8:10
Special site URL: https://toshimaya-hatonohi.jp/
It will take more than 2 months for the product to be made to order.
*Products available at special prices only on Pigeon Day*
To express our gratitude for your continued patronage, in addition to selling limited edition products on Pigeon Day, we will be selling popular products at each store at appreciation prices.
* [Products for sale] *
* ・Hato Sable (bag of 10 pieces) *
Sales locations: Main store and 3 special venues
Price: 1,150 yen including tax (regular price: 1,350 yen including tax) Hato Sable (bag of 10 pieces)
* ・Hato Sable (box of 8 pieces) *
Sales location: Online store only
Special site URL: https://toshimaya-hatonohi.jp/
Price: 1,080 yen including tax (regular price: 1,220 yen)
Hato Sable (box of 8 pieces)
* ・Okiishi mix (soft serve ice cream) *
Provided by: Toshimaya Western Confectionery Store Okiishi (2-15-5 Komachi, Kamakura City, Kanagawa Prefecture)
Price: 300 yen including tax (regular price: 400 yen including tax) Store information: https://www.hato.co.jp/shop/okiishi
* ・Waffle Apricot Jam*
Sales location: Toshimaya Seto Koji (2-7-26 Komachi, Kamakura City, Kanagawa Prefecture)
Price: 200 yen including tax (regular price: 220 yen including tax) * ・Assorted bread (with eco poppo) *
Sales location: Toshimaya Kamakura Station Door Store (1-6-20 Komachi, Kamakura City, Kanagawa Prefecture)
Limited quantity: 100 pieces
Price: 2,000 yen including tax
Store information: https://www.hato.co.jp/shop/tobira
* ・Shaved ice “ice water” *
Location: Toshimaya Karyo Yasokoji (2-9-20 Komachi, Kamakura City, Kanagawa Prefecture)
Price: 600 yen including tax (regular price: 800 yen including tax) Store information: https://www.hato.co.jp/shop/hatokoji
Other products such as Wiener waffles and cream puffs are available at special thanks prices for one day only.
Please take this opportunity to purchase.
Menu discounts at related stores
What is Pigeon Day?
In honor of our founding date and our signature product Hato Sable, At Toshimaya, we designate August 10th as Pigeon (810) Day every year and provide an opportunity to express our gratitude to our customers. On Pigeon Day in 2023, we sold “Hatomoko Tote” with a picture of a pigeon on it, which was purchased by many customers. This time, to commemorate the 130th anniversary of our founding, we will be selling a set of “1 piece cans”. The last time this product was sold was on Dove Day in 2019, and this is the first time in five years that a single can will be sold.
*About Toshimaya*
Toshimaya was founded on August 10, 1894 in Kamakura, and has been delivering sweets through the ages. Hato Sable, which is synonymous with Toshimaya, was born in the Meiji era and has been loved not only by Kamakura residents but also by many people across the country. We also manufacture and sell many products related to Kamakura, such as “Meisho Manju” shaped like Kamakura’s famous spots and “Meisho Shiruko” depicting Kamakura’s historic sites.
Toshimaya
Company name: Toshimaya Co., Ltd.
Head office location: 2-11-19 Komachi, Kamakura City, Kanagawa Prefecture Representative Director: Haruhiko Kubota
Founded: August 10, 1894 (Meiji 27)
Business content: Manufacture and sale of Japanese sweets, Western sweets, and bread
Japanese style cafe, cafe, snack cafe operation
Official website: https://www.hato.co.jp/
Official Instagram: https://www.instagram.com/hato.0810.36/
Pigeon Day special site URL: https://toshimaya-hatonohi.jp/
* [Contact information regarding this matter]*
Toshimaya Co., Ltd.
Contact page: https://www.hato.co.jp/contact
Phone number: 0467-25-0810 <#>
Email address: toshimaya.pr@hato.co.jp
Person in charge: Miyai