[Dior] House of Dior Beauty, the world’s first store based on the concept of “New Look”, opens in Ginza
*Parfums Christian Dior Japon Co., Ltd.*
Press release: August 3, 2024
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House of Dior Beauty, the world’s first store based on the concept of “New Look”, opens in Ginza
Parfums Christian Dior will open GINZA SIX B1F Dior Beauty Ginza as a new boutique.
House of Dior Beauty, the world’s first store with the concept “New Look” It will reopen as “Ginza” on Friday, August 2, 2024.
This world-first boutique offers a truly new look inspired by Dior’s history, couture and outstanding savoir-faire. this new boutique The concept is scheduled to be rolled out in stores around the world, starting with Japan.
Since opening its first boutique in Paris in 1946, Dior has been the symbol of a unique couture dream, each piece created by hand. This luxury world is a new boutique
It also inspires the concept. “New Look” takes place in Paris, the legendary birthplace of Dior.
It resonates with the spirit of 30 Avenue Montaigne.
A luxurious, sophisticated, warm and bright boutique that embodies the Maison’s outstanding savoir-faire.
The design highlights the world of fragrance and beauty.
Like an allegorical mirror that reflects the essence of Dior’s couture, it appeals to the senses and uses natural and sustainable materials to create a space that realizes Dior’s dreams.
The nobility of marble is fused with the delicacy of sophisticated fabrics, and the radiance of plaster and gold creates a luxurious atmosphere that colors the space.
Created by Dior Perfume Creation Director Francis Kurkdjian, the haute perfumery area is designed by the couturier.
Inspired by perfumer Monsieur Dior’s Rue Montaigne atelier, it continues its exclusive spirit. Maison
A table designed for Christian Dior displays perfumes like an organ, with over 20 fragrances on display.
You can find your own scent through counseling from a specialist. In addition, fragrances available only at participating stores
We also offer special items such as collections, amphorae and fashion jewellery.
Miss Dior, J’adore, Sauvage, Dior
Dior’s signature fragrances, such as Homme, are surrounded by a bright white-based interior, opening the door to delicate sensibilities. There are dedicated areas themed around each fragrance, allowing you to immerse yourself in the worldview of each fragrance.
The make-up area is surrounded by a large playful counter and a screen showing Dior’s latest runway shows.
It captures the energy of fashion and the excitement of being backstage at a fashion show. In this dynamic space, Dior makeup Creative and Image Director Peter Phillips’ color expertise and Dior The House’s innovative spirit is on full display, showcasing the latest looks for each season.
Rouge Dior and Dior are must-have items that have been loved by many people. Star products such as Forever, as well as a variety of products inspired by these products, will welcome you, allowing you to enjoy the colors that match your personality and fully explore the effects and textures of the products. You can try it. In this way, customers can have their own make-up experience while enjoying the experience as they like.
Achieve your unique beauty look with a consultation with an artist.
In addition, to commemorate this boutique renewal, House of
We will be selling limited quantity items at Dior Beauty Ginza stores. The skin care area embodies the luxurious atmosphere of the Dior Spa and the pioneering spirit of Dior Science.
You can try out the skin care effects and outstanding texture. Dior Prestige, Dior Capture, a symbol of Dior’s scientific expertise We will introduce various skin care products including total products. Counseling using advanced technology
At Area, we offer skin care routines tailored to each customer to meet all skin needs. dior
Eau de Vie, the pinnacle of skin care, is served in a semi-private lounge.
The attached “Dior La”
The Suite offers a unique treatment that combines traditional methods from East and West, developed based on Dior’s unique skin research spanning over 40 years. With a luxurious space and highly specialized treatments, we promise a blissful moment that will leave each individual feeling special and satisfied.
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