[THE RICH Co., Ltd.] – THE company that communicates the charm and possibilities of silk
RICH – Appointed as the main sponsor of “BreakingDown13” for the second consecutive tournament following “BreakingDown12”
*THE RICH Co., Ltd.*
Press release: August 3, 2024
**
– THE that communicates the charm and possibilities of silk
RICH – Appointed as the main sponsor of “BreakingDown13” for the second consecutive tournament following “BreakingDown12”
～Let’s create a moment of “I love it”. THE Co., Ltd. sells “SILK THE RICH”, a product that conveys the charm of silk with the vision of … RICH (Headquarters: Shibuya-ku, Tokyo, Representative Director, President and CEO/Founder
Yuta Miura (hereinafter referred to as the Company) has been appointed as the main sponsor of the mixed martial arts entertainment “Breaking Down 13”, which will start on June 2nd and determine the strongest player in one minute. Following on from being the main sponsor of “BreakingDown12”, we will be the main sponsor for the second consecutive tournament. At this tournament, “BreakingDown” and “SILK” THE RICH” collaboration hologram stickers will be distributed to a limited number of 3,000 people.
* ■Background behind THE RICH becoming the main sponsor of
BreakingDown for two consecutive tournaments *
THE
RICH develops products based on Japan’s proud silk industry, with the desire to once again deliver the charm of nature’s miraculous fiber “silk” to the world, and currently sells SILK.
We mainly sell products called THE RICH, shampoos and treatments.
SILK THE in the past
RICH was introduced on YouTube by Mirai Asakura, and after getting a great response, we added Mirai Asakura to our board of directors, and we are working hard every day.
On the other hand, BreakingDown is Japan’s largest martial arts entertainment, founded by Japanese martial artist and businesswoman Mirai Asakura, and boasts over 300 million views across all platforms in its most recent tournament. In just two years since its
establishment, the content has become overwhelmingly well-known.
There is a strong relationship with Mirai Asakura, and by becoming the main sponsor of BreakingDown, we hope to work together to enliven the content, including our own products, so we decided to become the sponsor of the previous tournament, “BreakingDown12”. I received it.
Following on from the previous tournament, SILK THE
Reasons include an overwhelming increase in RICH’s recognition, actual economic effects from online and offline sales, and an increase in word-of-mouth on various SNS. I hope we can make BreakingDown more exciting together this time as well.
* ■What is “SILK THE RICH” developed by THE RICH? *
With the theme of “Achieve lustrous hair with the ultimate silk hair care,” this shampoo and treatment successfully contains silk in a golden ratio.
Currently, we have two types of development.
* Silk the Rich [Moist & Repair]《Golden Pear & Freesia Scent》* -Shampoo-
Although it is a shampoo, it contains plenty of beauty ingredients. Carefully selected cleaning ingredients, including silk, gently cleanse your face. Achieves repair and moisturizing at the time of shampooing.
-treatment-
Surprisingly, 94% is beauty ingredients. The moment you apply it, it blends in easily and is not sticky. Ingredients that react to heat combine and coat the hair in place of the cuticle.
* Silk the Rich [Scalp & Repair]《Mood night musk scent》*
-Shampoo-
A rich texture containing plenty of scalp ingredients. The thick foam created by “silk and charcoal” gently cleanses your skin.
-treatment-
Scalp care doesn’t end there. A treatment that works like a
moisturizing cream for adsorption and repair. Ingredients that react to heat combine and coat the hair in place of the cuticle.
* ■What is BreakingDown *
“BreakingDown” covers various backgrounds such as boxing, karate, karate, judo, Nippon Kempo, sumo, Systema, etc.
A new mixed martial arts entertainment where fighters with bones compete and determine the strongest in “1 minute, 1 round”
to. “Breaking Down” has the meaning of “continuing to break down” the common image of martial arts and fighters.
As the name of the tournament suggests, the appeal is that athletes aiming to rise to the top compete with all their might in extremely short, one-minute battles that no one can predict.
Mirai Asakura, a mixed martial artist and popular YouTuber with over 3.21 million subscribers (as of June 2023), serves as the CEO. Mixed martial artist Kai Asakura and mixed martial artist Rikuto Shirakawa are participating as special advisors.
* ・SILK THE RICH presents BreakingDown 13 Tournament Overview*
Date and time: September 1, 2024 (Sunday) Doors open at 13:30 / Scheduled to start at 15:00
Venue: Arena Tachikawa Tachihi
Sponsor: BreakingDown Co., Ltd.
Title Sponsor: SILK THE RICH
Official website: https://breakingdown.jp/
* ・BreakingDown official SNS*
Official X (old Twitter): https://twitter.com/breakingdown_jp Official Instagram: https://www.instagram.com/breakingdown_jp/ Official YouTube: https://www.youtube.com/@BreakingDown_official Official TikTok: https://www.tiktok.com/discover/BreakingDown * ■Comment from Yuta Miura, President and CEO/Founder of THE RICH Co., Ltd. * We will continue to serve as the main sponsor of BreakingDown13. We are very happy to be involved as the main sponsor for the second consecutive tournament.
Continuing from BreakingDown12, we will continue to work hard to deliver the goodness, excitement, and surprise of silk to as many people as possible.
In addition, with Japan’s proud silk industry at its core, our company would like to once again deliver the charm of nature’s miraculous fiber, silk, to the world. Our company’s silk brand “SILK”
We will continue to spread the appeal of silk through shampoos and treatments from THE RICH.
* ■About THE RICH *
Company name: THE RICH Co., Ltd.
Head Office: 18th floor, Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo
Representative: Yuta Miura, President and CEO/Founder
Capital: 248,864,705 yen (including capital reserve)
URL: https://about.silktherich.com/company
About the product: https://about.silktherich.com/
https://youtu.be/Vt6-EKEix0U?si=6FLyNBZuNQyNgT8y
■“SILK THE RICH” official SNS
Instagram: https://www.instagram.com/silk_therich/?hl=ja
X: https://twitter.com/silk_therich
TikTok: https://www.tiktok.com/tag/silktherich