[ULTRA SOCIAL Co., Ltd.]
The collaboration set between Hananishiko and Cue’s popular creator Aya [former beauty club member] is sold out! Ranked 2nd in Qoo10 beauty ranking!
*ULTRA SOCIAL Co., Ltd.*
Press release: August 5, 2024
*Whom it may concern*
The collaboration set between Hananishiko and Cue’s popular creator Aya [former beauty club member] is sold out! Ranked 2nd in Qoo10 beauty ranking!
*Successful example of sales performance using “Interest Commerce(R) Solution”* Aya -san [former beauty staff] actual Tiktoklive
ULTRA
Next-generation creator production “Cue’s” operated by SOCIAL Co., Ltd. (location: Shibuya-ku, Tokyo, CEO: Ryota Takahashi) is a collaboration between Hananishiko and Aya [former beauty club member], which was released during Qoo10’s Megapo period. We would like to inform you that 520 sets of the collaboration set with TikTok were sold out on TikTokLIVE, and sales have ended due to out of stock.
* Implementation content*
This collaboration set was sold as a set in which Aya-san [a former beauty staff member] carefully selected several items from Hana Nishiko’s products. We promoted our products on TikTok live using our proprietary “Interest Commerce(R) Solution”, and the expected sales volume increased.
As a result of many requests from viewers for more stock, including being out of stock on the first day, we implemented a resale and 520 sets were sold out.
The TikTok LIVE broadcast was held for 6 days, and was an “online in-store sales style” broadcast in which Aya [former beauty staff] broadcast the appeal of the brand and products live and communicated directly with viewers. .
Furthermore, this collaboration set achieved 2nd place in Qoo10’s beauty ranking (kit/coffret/lucky bag category).
* ■What is Interest Commerce (R)*?
In China and other Southeast Asian countries, which are currently called advanced e-commerce countries, SNS is closely linked to e-commerce sales, and “interest e-commerce”
It is called. The Interest Commerce(R) model, which uses a variety of content to arouse interest in users and promote purchases, is growing at an accelerated pace compared to e-commerce, which receives traffic from traditional searches.
* ■Interest Commerce(R) Solution*
In addition to advertising on TikTok, we operate a new dual creator that we have independently cultivated that can generate LIVE and video, and a media center on TikTok that focuses on commerce and specializes in product introductions. We also provide a system where you can directly purchase products from your SNS account profile page through the Interest Commerce system. This system is also equipped with a feature that automatically generates brand pages using ChatGPT, making it possible to display products optimally and quickly for brands and merchants.
*Comment from the person in charge of Florasis*
This collaboration was a new challenge for us, but we are happy to say that the final result far exceeded our expectations.
I think Aya-san [former beauty club employee]’s live streaming customer attraction measures and after-sales support led to the final sales. We will continue to explore the market adaptability of new business models.
*Comment from Aya [former beauty club member]*
TikTok
It’s been more than a year and a half since we started LIVE. I’ve been aiming to be in the position of being the “beauty club member of TikTok,” so I’m very happy to have received such a response. Personally, I have always loved Hana Nishiko and have been introducing her since the beginning of LIVE. I wonder if that passion was conveyed to my followers. I want as many people as possible to continue using it through my LIVE! I would be happy if you could find your favorite cosmetics.
*Comment from Representative Director Ryota Takahashi*
I am very happy that this is the first time for me as a Japanese person to experience the new definition of e-commerce at Douyin during the Bytedance era, and that I am confident that we will achieve great success even after our company’s founding by doing it the Japanese way. By leveraging the know-how we have accumulated, we hope to continue to work toward the goal of expanding the scope of new activities as creators and creating new marketing opportunities for the brands we support.
*Comment from Daiki Irikawa, Head of Interest Commerce at “Cue’s”* I am very happy that the collaboration set between Hanasiko-sama and Aya-san [former beauty club member] received a better response than expected and sold out. As I work to develop creators, I feel that the creativity of creators is changing significantly.
I felt that the development process through live streaming would lead to the acquisition of new viewership and fans, and that having creators themselves work dually with video content and live content would be a way to discover new appeal. In the future, we will continue to strengthen the development of creators centered on arousing interest in an information-overloaded society and strive to expand Japan’s interest commerce market.
* ■Hana Nishiko x Aya [former beauty club member] collaboration set product details*
Product name: Hananishiko x Aya-san [former beauty club member] collaboration set
Price: 12,800 yen (tax included)
Release store: Qoo10
Number of sales: 520 pieces
Sales period: July 1, 2024 (Monday) – July 8, 2024 (Monday) [Qoo10 Megapo period]
Sales method: TikTokLIVE/Instagram etc.
Florasiko official website: https://jp.florasis.com
【Company Profile】
Company name: ULTRA SOCIAL Co., Ltd.
Address: Daikanyama Hillside Terrace Building F 302, 18-8 Sarugakucho, Shibuya-ku, Tokyo
Representative: Ryota Takahashi, Representative Director and President URL: https://www.ultrasocial.jp/
Business content: Interest Commerce(R) business
[Inquiry]
ULTRA SOCIAL Cue’s Public Relations Department
E-mail: * cues@ultrasocial.jp *
*The services listed are registered trademarks of ULTRA SOCIAL Co., Ltd.