[Danone Japan Co., Ltd.] Danone Japan has renewed the packaging of the entire “Danone Oikos Yogurt” lineup.
*Danone Japan Co., Ltd.*
Press release: August 5, 2024
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Danone Japan renews the packaging of the entire Danone Oikos Yogurt lineup * Promoting “highly absorbed protein*1” proven through analysis and clinical trials TV commercials and in-store POPs have also been updated*
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Danone Japan Co., Ltd. (Headquarters: Meguro-ku, Tokyo, President and CEO: Rodrigo Lima) is a protein yogurt that supports high-quality protein supplementation for everyone who moves their body.
oikos
We will renew the packaging of the entire Yogurt lineup. We will also update TV commercials and in-store POP to promote the Oikos brand’s “highly absorbed protein*1.” Products with packaging changes will be available at stores nationwide starting August 5, 2024 (Monday). * Danone Japan wants everyone who moves their bodies to be charged with protein, which is the driving force behind moving their bodies. Danone Japan offers “Danone Japan” as an easy and delicious source of protein intake.
We have been providing “Oikos”. “Danone
“Oikos” has the highest sales in the domestic protein yogurt market*2 and is driving the growth of the protein yogurt market.
“Danone Oikos
“Yogurt” has been proven in clinical trials in Japan to have a low GI*4 that supports sports bodies, using an internationally
standardized method *3 in 2022. Furthermore, analysis and clinical trials conducted by Danone Japan have revealed that “Danone
oikos
It has been demonstrated that the proteins contained in the entire lineup of “Yogurt” are “highly absorbed proteins” that are absorbed by the body at a high rate and are effectively used for muscle synthesis. Based on this result, we decided to
oikos
The entire Yogurt lineup will be redesigned with new packaging that emphasizes absorption rate, not just protein content. In the new package, Oikos’ unique black text “high absorption protein” will be added to the white background.
In addition, “Danone Oikos” is the first protein drink “Danone Oikos Protein Drink” to meet the various needs of consumers.
Highly absorbed protein 18g, fat 0
We have expanded our lineup by releasing “No Sugar Added” – two types, CACAO (cacao flavor) and VANILLA (vanilla flavor) – in April 2024. This time “Danone”
Taking the opportunity of the package renewal of “Oikos Yogurt”, “Danone We will also revamp the communication strategy for the Oikos brand as a whole, promoting the fact that both yogurt and protein drinks are “highly absorbed proteins.”
* -“Danone Oikos Yogurt” new package-*
* (From top left) “Plain/Sweetened” “Strawberry” “Blueberry” * * “Lemon & Lemon Peel” “Plain/No Sugar” “Plain/No Sugar 170g” *
* What is high absorption protein *
When it comes to protein intake for body tissue formation, not only “quantity” (the amount of protein ingested) but also “quality” (the rate at which the ingested protein is absorbed and utilized by the body) is important. “Highly absorbable protein” is a protein that is “absorbed and utilized by the body at a high rate.” Each type of protein has a different combination of amino acids, and the
combination of amino acids determines the rate at which it is absorbed and utilized. The percentage is also expressed as a numerical value called DIAAS (digestible essential amino acid score). “Danone The DIAAS of the protein used in “Oikos” is comparable to that of boiled chicken breast.
* [Product Features] *
– “Danone Oikos
The protein content of Yogurt (plain/sweetened) is 10g per cup (nutrition information). According to the Japanese Dietary Intake Standards*5, the ideal amount of protein required per day is 13 to 20% of energy intake, and the ideal recommended amount is 60 g per day for adult men and 50 g per day for adult women. It has been.
– It’s so creamy that you won’t believe it’s fat-free, and its rich texture will leave you feeling highly satisfied.
– Contains highly absorbable protein*1, which has a high absorption rate into the body and is effectively used for muscle synthesis. –
After its renewal in 2020, Oikos is not just a high-protein brand, but has grown to become the No. 1 protein yogurt in the domestic market *2 due to its unique positioning focused on sports performance. *1 Based on the Digestible Essential Amino Acid Score (DIAAS), which represents the rate at which protein is absorbed and utilized. *2 INTAGE SRI+ Cumulative sales amount from May 2019 to December 2022 *3 Based on the Japan Glycemic Index Study Group protocol
*4 Source: ISO 26642:2010 Food products – Determination of the glycemic index (GI) and recommendation for food classification, refers to foods with a GI value of 55 or less.
*5 From the Ministry of Health, Labor and Welfare’s “Dietary Intake Standards for Japanese (2020 Edition)”
* ■About OIKOS* https://www.danone.co.jp/oikos/
“Danone
“Oikos” is a brand that supports high-quality protein
supplementation for people who engage in sports and other physical activities, with the tagline “Move your body, surpass yourself.” “Danone
Oikos’ yogurt products have a rich and creamy texture using a unique strained yogurt manufacturing method, and despite being high in protein and satisfying with over 10g of protein in all products, they are fat-free and low in content.
GI, less than 100kcal (1 cup 113g
Because of its characteristics (around 100%), it is popular for a wide range of eating occasions, including breakfast, snacks, afternoon snacks, and late-night snacks. In addition, “Danone” will be released from April 2024.
Oikos’ protein drink allows you to consume 18g of protein in one bottle (240ml). Both products use “highly absorbed protein,” which is a protein that is absorbed into the body at a high rate and is effectively used for muscle synthesis, etc., and provides consumers with easy, efficient and delicious protein. We aim to have you take it.
* ■About Danone Japan* http://www.danone.co.jp
Danone first entered the Japanese market in 1980 as Ajinomoto Danone Co., Ltd., and in 1992 established Calpis Ajinomoto Danone Co., Ltd. In 2007, we became a wholly owned subsidiary of Danone and changed our company name to Danone Japan Co., Ltd. Danone Japan Co., Ltd., Danone’s Japanese subsidiary, sells chilled dairy products such as “Danone
Oikos”, “Danone Densia”, “Danone
In addition to providing “Bio”, “Danone Yogurt”, “Petit Danone”, “Baby Danone”, and the plant-based food “Alpro”, we also support the “Evian” water brand.
Additionally, Danone Japan became the first major Japanese consumer goods manufacturer and food industry to receive B Corp certification in May 2020. B
B Corp is a non-profit organization based in Pennsylvania, United States. This is an international certification system run by the Lab, and is given only to companies that meet certain standards in their business activities that are considerate of society and the environment. For more information on Danone Japan’s B Corp certification, click here
Please refer to.
* ■About Danone* http://www.danone.com
Danone is a fast-growing, community-based leader in the food and beverage industry with three health-focused businesses: chilled dairy and plant-based products, water and specialty nutrition. With a mission of “bringing health to more people through food,” we aim to encourage healthier and more sustainable eating and drinking habits and achieve measurable nutritional, social and environmental impact. That’s what I’m aiming for. Danone is also committed to restoring long-term growth, competitiveness and value creation under a strategy called Renew.
It employs more than 96,000 people, sells products in more than 120 markets and achieved sales of 27.6 billion euros in 2023. Danone has internationally recognized brands such as Activia (sold as Danonbio in Japan), Actimel, Alpro, Aptamil, Danette, Danonino, Danio, Evian, New Tricia” “Newt”
Lion, Volvic, etc.) and local brands (Aqua, Bredina, Bonafon, Cow & Gate, My Zone, Oikos, Silk, etc.).
Listed on the Euronext Paris Stock Exchange and the OTCQX market through the ADR (American Depositary Receipt) program, Danone is a member of the Ethibel Sustaina
FTSE4Good Index”, “MSCI ESG Index”, “FTSE4Good
The company has been selected for major socially responsible investment indexes such as “Index Series,” “Bloomberg Gender Equality Index,” and “Access to Nutrition Index.” Danone’s goal is to achieve B at the global level in 2025.
Obtaining CorpTM certification.
[Customer inquiries]
Danone Japan Customer Service Office
Toll-free number: 0120-409-610 (9:00-17:30 on weekdays, excluding holidays)