Electric hot water and sanitary products brand limerime hold a collaboration project
Press release: August 5, 2024
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Electric hot water and sanitary products brand limerime hold a collaboration project
*Think from the perspective of public baths. Women’s health and care surrounding menstruation. The event period is from August 5th (Monday) to October 31st (Thursday). *
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Eight Company Co., Ltd. (location: Sumida-ku, Tokyo, representative: Katsuhito Okubo, hereinafter referred to as “Denkiyu”), which operates the public bath “Denki-yu”, has launched the sanitary products brand limerime (VVV Co., Ltd., representative: Shion Sudo, hereinafter referred to as “limerime”). ) We will be holding a collaboration project with. *
* This project aims to deepen understanding about menstruation in the everyday space of a public bath. *
Denkiyu has played a role in local public health for many years since its founding as a public bath in Sumida Ward, Tokyo in 1923. We believe that public baths are a place to take care of your body through the act of bathing, and at the same time, they have a purpose as a place to share your physical concerns and disseminate correct knowledge.
Going forward, Denkiyu will continue to connect social prescriptions and care to the flow of daily life, and communicate from the perspective of a public bath to create well-being.
* ◼︎Background of the project*
The background to this project is the many issues women face regarding menstruation.
Although menstruation has a major impact on women’s health and lives, it is still not fully understood due to economic, social, and cultural barriers.
Denkiyu and limerime focused on the role that public baths, as local communities, should play in addressing these issues.
There are many people who don’t have a place to openly talk about their physical problems, feel like it’s a hurdle to seek advice, and are left alone with their problems.
We decided to hold this event because we wanted to work on a regional basis to create an atmosphere and place where people can accept their worries and anxieties that are difficult to talk about, and where people can connect through empathy, sharing, and imagination.
* ◼︎Project content*
In this project, Shion Sudo, director of limerime, and Katsuhito Okubo, owner of Denkiyu, will have a conversation on six themes from among the issues surrounding menstruation.
The content of these conversations will be original content, and the themes will change every two weeks and will be posted on the walls of the men’s and women’s bathrooms.
Additionally, limerime sanitary pads will be sold at stores during the project period.
◼︎Event overview
Date: August 5, 2024 (Monday) – October 31, 2024 (Thursday)
Location: Denkiyu
We look forward to your visit.
◼︎About limerime
It’s made from materials that can be turned into soil, so it’s kind to your body and the environment. A plastic-free and biodegradable sanitary brand that uses bamboo fiber as a surface material and advocates a new way of being [new+be].
Official website: https://limerime.com/
◼︎About electric hot water
A long-established public bath located in Kyojima, Sumida Ward, founded in Taisho 11. Our motto is “Do business like you live there.” Address: 3-10-10 Kyojima, Sumida-ku, Tokyo
Business hours: 15:00 to 24:00
Closed: Every Saturday
*Morning bath only on Sundays (8:00 to 12:00) + regular business hours X (Twitter): @denkiyu1010
Instagram：denki_yu
Contact: info@denkiyu.com