Full Speed Co., Ltd.
Approximately 80% of affiliate advertising management companies use multiple ASPs, and more than 60% have introduced one-tag tools! Announced “Results of a survey on the number of ASP usage and One Tag Tool usage rate by affiliate advertising operators”.
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Full Speed Co., Ltd., which provides Internet marketing support, conducted a survey on the number of ASP uses and OneTag tool usage rate among 188 marketers of companies working on affiliate advertising operations, and released the results. Did.
All survey results can be downloaded from the web marketing media
“Growthseed”. https://growthseed.jp/downloads/useful_materials/asp-onetagtool-use-survey-report/ Investigation background
In recent years, the number of users purchasing products on the Internet, including e-commerce sites, has been increasing.
Additionally, companies with e-commerce sites and physical stores are increasingly using internet advertising to attract more customers. In corporate marketing activities, the use of affiliate advertising, which can be expected to yield results, is attracting increasing attention.
Affiliate advertising is highly cost-effective and can support a wide variety of business goals, including acquiring new customers, selling products, and making store reservations. In recent years, in affiliate advertising operations, the importance of selecting an ASP (affiliate service provider) that manages the media to be published, and the attention paid to the OneTag tool, which is a tool for streamlining operational management, have increased. It’s increasing.
This time, we conducted a survey with the aim of understanding the current situation regarding how many companies engaged in affiliate advertising operations actually use ASP, and to what extent they use the One Tag Tool during operation. .
Survey overview
Survey overview: Survey of the actual situation of corporate affiliate advertising operators such as “number of ASP uses” and “whether or not one tag tool is used”
Survey method: Internet survey using “Fast Ask” provided by Just System Survey date: July 18, 2024
Valid answers: 188 marketers from companies that conduct affiliate advertising Survey summary
・77.7% of affiliate advertising management companies use multiple ASPs, and 63.8% have introduced one-tag tools
・Companies that use ASP more tend to have fewer concerns about results and CV acquisition numbers.
・Many affiliate advertising operations staff are worried about the amount of time required to manage media and approve results. ・The one-tag tool usage rate for companies with 6 or more ASP users is over 90%. As the number of companies using ASP increases, the usage rate of One Tag Tool tends to increase.
Survey results (excerpts) 77.7% of affiliate advertising management companies use multiple ASPs, 63.8% have introduced one-tag tools A summary of the results of this survey is shown below.
[Image 1: https://prtimes.jp/i/18628/385/resize/d18628-385-ba2d3f566d79bba2ae52-0.png&s3=18628-385-6ebf75ce7460d7a84055dcca03656a61-1280×720.png ]
A noteworthy result is that for “2. How many ASPs do you use?”, 77.7% of companies answered that they use two or more ASPs. It was found that approximately 80% of companies use ASPs from multiple companies. Next, we would like to draw attention to the fact that 63.8% of operators answered, “We have introduced the One Tag Tool” in response to the question “4. What is the implementation status of the One Tag Tool for affiliate advertising?” In other words, the results show that more than 60% of companies engaged in affiliate advertising are already using the One Tag Tool.
This result shows that many companies that are already working on affiliate advertising operations are “using multiple ASPs” and “utilizing one-tag tools.”
Companies that use ASP more often tend to have fewer concerns about results and CV acquisition numbers.
Is there a difference in concerns and satisfaction with results depending on the number of ASPs a company actually uses?
This time, we conducted a survey on whether or not companies are worried about the small number of CVs by number of companies using ASP, and the results are shown below.
[Image 2: https://prtimes.jp/i/18628/385/resize/d18628-385-b817dd75b26f07ad3f0a-0.png&s3=18628-385-a74c664a3087411be5dd74651d320b71-1280×720.png ]
Approximately 21% of companies that answered that only one or two companies use ASP among “companies that have concerns about results and the number of CVs acquired” were compared to companies that do not have concerns about results and the number of CVs acquired. , the result shows that the percentage is high. On the other hand, the aggregation results also revealed that a large percentage of companies that do not worry about results or the number of CVs that they obtain use ASP numbers from three or more companies. In other words, it can be seen that the more companies use ASP, the less concerns they have about results and CV acquisition numbers. In other words, it can be considered that increasing the number of ASPs used will lead to results.
Many affiliate advertising operations staff are worried about the operational man-hours required for media management and result approval work.
So, in addition to results and CV acquisition, what are the other concerns that affiliate advertising operations staff face? The answer to this question is below.
・Media management (checking whether there are any problems with the featured page) is difficult: 38.3%
・Media management (the task of summarizing which media resulted in results, etc.) is difficult: 42.6%
・Result approval work (confirming that there are no duplicate results) is difficult: 44.1%
Although there were concerns about the results of affiliate
advertising, the number of CVs obtained, and the amount of time required to communicate with ASPs, the most common concerns were related to the amount of time required to manage the media and approve results as mentioned above.
[Image 3: https://prtimes.jp/i/18628/385/resize/d18628-385-b0c48fa412b00e594d4a-0.png&s3=18628-385-660eb67f0678e0370a5693e45e1d2a91-1280×720.png ]
This shows that companies operating affiliate advertising are having trouble with the amount of man-hours involved in management such as “media management” and “result approval work.” Concerning these concerns, the more ASPs you use, the more man-hours required for media management and approval of results tend to increase, so I think companies that use a large number of ASPs to obtain results are more likely to face these problems. think. Additionally, the above responses include companies that are already using the OneTag tool, so it is likely that there are many companies that are hoping to reduce operational man-hours even more than they currently do.
The usage rate of One Tag Tool among companies using 6 or more ASPs is over 90%! As the number of companies using ASP increases, the usage rate of the one-tag tool tends to increase.
As introduced at the beginning, the results show that many companies are already using the One Tag Tool to improve operational efficiency, but the number of ASPs used by each company and the usage rate of the One Tag Tool are Is there a correlation? The figure below summarizes the responses to “One-Tag Tool Usage Rate by Number of Companies Using ASP.”
[Image 4: https://prtimes.jp/i/18628/385/resize/d18628-385-1d53cb11408b6b444cbb-0.png&s3=18628-385-fe2bc770268ad8613b32dc72f8908762-1280×720.png ]
The usage rate of the OneTag tool was highest among companies using it at 93% for six or more companies, followed by companies using it at 78% for five companies. Other results show that the more companies use ASP, the higher the usage rate of the One Tag Tool.
Summary of this survey
We analyze the results of this survey as follows.
・Companies that use multiple ASPs tend to get better results, and therefore have higher satisfaction with affiliate advertising operations.
・Many companies that utilize affiliate advertising are facing issues with the amount of time required to manage media and approve results. ・Companies that use multiple ASPs tend to require more management time, so there is a strong need for a one-tag tool that makes operational management more efficient. As the number of ASP users increases, the one-tag tool will also be used.
In short, “Using multiple ASPs is effective in creating results with affiliate advertising, and using a one-tag tool is useful in reducing the operational management effort when using multiple ASPs.” think. Furthermore, as can be seen from the results of this survey, many companies that use affiliate advertising use ASPs from multiple companies and have introduced one-tag tools, so in order to maintain an advantage over other companies, We also consider that the use of multiple ASPs and the introduction of one-tag tools should be considered.
If you would like to know more about the results and considerations of this survey, please download it from the web marketing media “Growth
seed”. https://growthseed.jp/downloads/useful_materials/asp-onetagtool-use-survey-report/ Introducing Full Speed’s unique one-tag tool “DeepTrack”
Full Speed Co., Ltd. has its own one-tag tool “DeepTrack” (link https://growthseed.jp/service/deeptrack). Since there are a wide variety of ASPs that can be linked, it is possible to link with ASPs from multiple companies. Furthermore, as the number of ASPs used increases, the operational man-hours required for media management and result approval increase.
It will also help solve your problems!
■Features of DeepTrack
1. There are many ASPs that can be linked!
2. Strong in response speed and instantaneous large amount of traffic! 3. Adopts the latest and abundant tracking methods!
4.You can customize the report content!
Comparison of DeepTrack (https://growthseed.jp/service/deeptrack) and other companies’ one-tag tools
[Image 5: https://prtimes.jp/i/18628/385/resize/d18628-385-53fbb15a3ee47592fd94-0.png&s3=18628-385-2d9cf12d46703c2ddb8e5bc0c12914db-1053×443.png ]
Please see the page below for details on Full Speed’s unique one-tag tool “DeepTrack.”
https://growthseed.jp/service/deeptrack/